Az Piraso III Group11

ILOCOS SUR NATIONAL HIGH SCHOOL – SENIOR HIGH SCHOOL
THE MARKETABILITY OF
AZ PIRASO DE MADERA: A MULTI-PURPOSE ORGANIZER
________________________
A Market Research
Presented to
The Faculty of the Accountancy, Business and Management (ABM)
Senior High School
Ilocos Sur National High School
Heritage City of Vigan
_________________________
In Partial Fulfillment of the
Requirements for the Subject
Inquiries, Investigations, and Immersion
___________________________
by:
CHELSEA GAYLE B. AZCUETA

MARIELLA FRANCESCA C. PINO
RACHEL SHEIMHA R. RABINO
MEI NADINE C. SORIA
2021
ILOCOS SUR NATIONAL HIGH SCHOOL – SENIOR HIGH SCHOOL ii
CERTIFICATION
This market research entitled, “The Marketability Of Az Piraso De

Madera: A Multi-Purpose Organizer,” prepared and submitted by Chelsea
Gayle B. Azcueta, Mariella Francesca C. Pino, Rachel Sheimha R. Rabino,
And Mei Nadine C. Soria, in partial fulfillment of the requirements for the subject,
Inquiries, Investigation, and Immersion, Second Semester, School Year 2020-
2021 has been examined and is recommended for acceptance and approval for Oral
Examination.
JEFFREY B. ROBERONTA, MAME

Statistician
JEFFREY B. ROBERONTA, MAME

Adviser
ILOCOS SUR NATIONAL HIGH SCHOOL – SENIOR HIGH SCHOOL iii
APPROVAL SHEET
Approved by the Panel of Examiners for Oral Examination with a grade of
_______________.
Dr. RICKY F. BOSQUE, EdD

Chairman
MR. GILBERT TABUCOL, MAME MR. MARLOU BITANA, MBA

Member Member
MR. JOHN PAUL R. QUINDIPAN, MPA Acad Req

Member
Accepted and approved in partial fulfillment of the requirements for the
subject, Inquiries, Investigation and Immersion, Second Semester, School Year
2020-2021.
Dr. RICKY F. BOSQUE, EdD

Subject Group Head
STEM- ABM
Date: _____________________
ILOCOS SUR NATIONAL HIGH SCHOOL – SENIOR HIGH SCHOOL iv
ACKNOWLEDGEMENT
For the successful completion of this work, the researchers wish to express
their most profound gratitude for the assistance extended by the people who were
instrumental in sharing their invaluable time, constant motivation, inspiration, and
advices in the realization of this study, particularly to the following:
To the evaluators, who willingly lent their time during the data collection
process of the study;
To Mr. Ricky F. Bosque, subject group head of Science, Technology,
Engineering and Mathematics (STEM), and Accountancy, Business, and
Management (ABM), for his advices and support;
To Mr. Jeffrey B. Roberonta, our research adviser, for his guidance,
patience and guidance to us in order to complete the study;
Mr. Gilbert Tabucol., Mr. John Paul R. Quindipan, Mr. Marlou Bitana and
the chairman, Mr. Ricky F. Bosque, the panels, for your precious time and
wonderful suggestions;
Mrs. Maricel B. Azcueta, Mr. and Mrs. Raul Pino, Mr. and Mrs. Orlandino
Soria, and Ms. Teodora Jacinta Rabino, their parents, who inspired them with love
and support to continue pursuing their study;
To the Accountancy, Business, and Management (ABM) students, and
everybody who helped and encouraged the researchers;
Above all, to GOD ALMIGHTY, source of knowledge, strength, wisdom
and guidance.
ILOCOS SUR NATIONAL HIGH SCHOOL – SENIOR HIGH SCHOOL v
C. G. B. A.
M. F. C. P.
R. S. R. R.
M. N. C. S.
ILOCOS SUR NATIONAL HIGH SCHOOL – SENIOR HIGH SCHOOL vi
DEDICATION
This piece of work is dedicated to the Almighty Father, who is the source of
all things. We sincerely thank You for Your blessings and guidance. This work
would not have been accomplished if it is not for You.
We also dedicate this study to our dearest parents, who had showered us
with love and care and for understanding us despite the complications we faced.
Thank you for being there whenever we need inspiration, motivation and strength.
This study is also dedicated to the other members of our families and to our
wonderful friends, who gave us their undying support all throughout the making of
this study. Our deepest appreciation and gratitude to our classmates who were
cooperative in helping each other whenever a group encounters difficulty.
Chelsea
Mariella
Sheimha
Nadine
ILOCOS SUR NATIONAL HIGH SCHOOL – SENIOR HIGH SCHOOL vii
ABSTRACT
The excessive use of unnatural materials such as plastic, rubber,
glass, silicone and others cause severe environmental hazards like water pollution,
soil pollution and air pollution. Normally, it takes about 1,000 years for plastic to
decompose. Burning them causes bad effects to the ozone layer. The crisis does
not only end in the environment, these materials also have negative impacts to
humans.
The researchers wanted to change the preferences of consumers on using
wood-based products instead of the non-ecological ones. With this small effort to
contribute something to save the earth, the researchers aspire that the project may
lead to greater ideas which could help to totally eradicate plastic, rubber, and
silicone.
This study aimed to create and evaluate an organizer, made out of wood,
called “Az Piraso De Madera: A Multi-Purpose Organizer”. With the questions, (1)
What are the materials needed for the new product “Az Piraso De Madera: A Multi-
Purpose Organizer”? (2) What are the steps in the preparation and presentation of
the new product “Az Piraso De Madera: A Multi-Purpose Organizer”? (3) What is
the evaluation of the evaluators on the new product “Az Piraso De Madera: A
Multi-Purpose Organizer” in terms of Functionality, Durability, Originality and
Innovativeness, Affordability, and Marketability?, and (4) Is there significant
difference in the evaluation of the evaluators along the dimensions cited?
The development of the new product utilized the experimental procedure
with the following phases: Settling on the materials and procedure.

ILOCOS SUR NATIONAL HIGH SCHOOL – SENIOR HIGH SCHOOL viii
The data gathered were treated statistically and interpreted through the
following tools: mean and one sample t-test.
The salient findings of the study are as follows: (1) On the Evaluation of
the Product Evaluators, the evaluation of the product evaluators on the new
product along the set criteria are: Functionality (x=4.76), Durability (x=4.71),
Originality and Innovativeness (x=4.49), Affordability (x=4.52), and Marketability
(x=4.68). These results yielded an “Excellent” rating as evidenced by the mean
rating of (x=4.63). (2) On Significant Difference Between the Evaluations of the
Product Evaluators, it was found that there is a significant difference in the
evaluation of the product in terms of functionality, durability, originality and
innovativeness, affordability, and marketability. This implies the rejection of the
hypothesis used in the study.
It is then recommended that (1)The experimental product “Az Piraso De
Madera: A Multi-Purpose Organizer” is suggested to be published and endorsed in
shops. (2) It is recommended to add more features such as a sliding door, more
dividers, or even mirrors and glass for the purpose of multi-functionality. (3) Add
another layer either above or in the side of the product to add more space to the
product.
ILOCOS SUR NATIONAL HIGH SCHOOL – SENIOR HIGH SCHOOL ix
TABLE OF CONTENTS
Certification………………………………………………….……….………….ii
Approval Sheet……..………………...…………………………..……………...iii
Acknowledgment…………………………………………………….……….….iv
Dedication……..……………………………………………..............................vi
Abstract………………………………………………………………….…..…..vii
List of Tables……..……….…………………………………………………..…xi
List of Figures……………………………………...………..…………….……..xii
Chapter I: The Problem
Introduction....………………………………...…………….………………1
Statement of the Problem…….……………………...…….…………….….3
Significance of the Study………...…………………………………………4
Scope and Limitations Of the study……………….…...…………………...5
Theoretical Framework……………………………………………………..5
Conceptual Framework……………………………………………………13
Operational Definition of Terms…………………………………....…......13
Assumptions……………………………………………………………….14
Hypothesis…………………………………………………………………15
Methodology
Research Design..………………………………………………….15
Population and Sample……………………………….…………....15
Data Gathering Instrument ………………………………………..15
Data Gathering Procedure…………………………………………16
Statistical Treatment of Data……………………………………....16

ILOCOS SUR NATIONAL HIGH SCHOOL – SENIOR HIGH SCHOOL x
Ethical Considerations of the Study ………………………………………17
Chapter II: Presentation, Analysis, and Discussion
Materials………………….………………………………………………..18
Procedure…………………………………………………………………..19
Product Evaluation…...……………………………………...……….……19
Significant difference in the evaluation of the evaluators along the
dimensions cited…...…………………………...………………………….21
Chapter III: Summary, Conclusion, and Recommendation
Summary..…………………………………………………..……….….…25
Findings….………………………………………….................................26
Conclusion…………………………………………………………….…...27
Recommendation…..………………………………………………..……..27
Bibliography….………………………………………………………….……...…39
Appendices..…………………………………………………………………...…..32
Curriculum Vitae……………………………..……………………………………44
ILOCOS SUR NATIONAL HIGH SCHOOL – SENIOR HIGH SCHOOL xi
LIST OF TABLES
TABLE PAGE
1 The Materials of the New Product “Az Piraso De Madera:
A Multi-Purpose Organizer”……………………………………………18
2 The steps in Making the New Product “Az Piraso De Madera:
A Multi-Purpose Organizer”……………………………………………19
3 Evaluation of the Product Evaluator on the New Product……………..20
4 t-test Results Showing the Significant Difference in the
Evaluation of the Product in terms of Functionality……….…..….......21
Evaluation of the Product in terms of Durability..……..…………..….22
4. t-test Results Showing the Significant Difference in the
Evaluation of the Product in terms of Originality and
Innovativeness………………………………………………………….23
Evaluation of the Product in terms of Affordability……………………23
Evaluation of the Product in terms of Marketability……………………24

ILOCOS SUR NATIONAL HIGH SCHOOL – SENIOR HIGH SCHOOL xii
List of Figure
FIGURE PAGE
1 Research Paradigm……………………………………………….13
ILOCOS SUR NATIONAL HIGH SCHOOL – SENIOR HIGH SCHOOL 1
Chapter I
THE PROBLEM
Introduction
The excessive use of unnatural materials such as plastic, rubber, glass,
silicone and more cause severe environmental hazards like water pollution, soil
pollution and air pollution. These materials, especially plastic, is used across
almost every sector, including in packaging, in building and construction, in
textiles, consumer products, transportation, electrical and electronics, and
industrial machinery. And on day-to-day living, people mostly use these kinds of
materials for their home products and also in storing their goods. But then
normally, it takes about 50 years for a rubber to decompose, 1,000 years for plastic,
and a million years for glass. And burning them causes bad effects to the ozone
layer. The catastrophe does not only end in the environment, these unnatural
materials also have negative impacts to the human race.
Indiscriminate disposal of wastes from plastics and plastic products can lead
to environmental pollution which is evident in several ways including
environmental natural beauty deterioration (Andrady AL 2003), entanglement and
death of aquatic organisms (Hofmeyr GJG et al 2006), sewage system blockage in
towns and cities especially in developing countries (dane L, Muleta D 2011),
resulting in creating conducive environment for breeding mosquitoes and other
disease causing vectors and production of foul smells (Ellis S, Kantner S, Saab A,
Watson M 2005), reduction in water percolation and normal agricultural soils
aeration thus causing reduced productivity in such lands (Njeru J 2006).

Plastic, rubber, glass and other non-ecological materials do not also stand
out when it comes to using them as a material for products. For first, rubber is not
the most performance efficient material and its physical properties prevent it from
becoming a sturdier substance, despite its not-so-sturdy properties, it is higher in
cost than any other materials, and due to being biodegradable, rubber does not have
a very long lifespan. Second, manufacturing of glass is a highly energy consuming
process due to high temperatures required for processing the raw materials and
consists of disadvantages such as brittleness, corrosion due to alkali solution,
heat transparency, unsafe for earthquake-prone areas, and heat absorbent. And
lastly, the majority of the pollution found in the world's oceans is plastic. People
cannot infinitely recycle plastic products, and plastic pollution can lead to several
economic losses. That is why the only way to avoid these crises is to use the safest
material in every product that a person can have, and that it is the wood.
Wood is a greenhouse positive product with a lower net environmental
impact than most other building materials, such as emission-intensive steel,
aluminium, or concrete. It is one of the only building or product materials that
contribute to the long term reduction of carbon emissions: positively addressing
climate change. And the process of manufacturing timber uses substantially less
fossil fuel energy per unit volume than steel, concrete, or aluminium: minimising
the amount of pollutants created during the process. This means that building with
one cubic meter of wood, in place of other construction materials like concrete,
blocks, or bricks, can save up 0.75 to 1 tonne of CO2 emissions (International
Institute for Environment and Development and The Edinburgh Centre for Carbon
Management, 2004).
By taking this single step, utilizing woods instead of the non-ecological
materials such as plastic, rubber, silicone etc., will result a big impact to the only
home of all livings things, Earth. People may ask where to get them, the answer to
that is whenever producers make products using a tree, they should repay it by
planting more than one tree. In this way, trees will always be available.
The researchers wanted to change the preferences of consumers about
using wood-based products instead of the non-ecological ones. With this small
effort to contribute something to save the earth, the researchers aspire that the
project may lead to greater ideas which could help to totally eradicate plastic,
rubber, and silicone. As on what George Bernard Shaw said, “Progress is
impossible without change, and those who cannot change their minds cannot
change anything”.
Statement of the Problem
This study aimed to create and evaluate a new product “Az Piraso De
Madera: A Multi-Purpose Organizer”.
Specifically, it sought to answer the following questions:
1. What are the materials needed for the new product “Az Piraso De Madera:
A Multi-Purpose Organizer”?
2. What are the steps in the preparation and presentation of the new product
“Az Piraso De Madera: A Multi-Purpose Organizer”?
3. What is the evaluation of the evaluators on the new product “Az Piraso
De Madera: A Multi-Purpose Organizer” in terms of the following:
a. Functionality,
b. Durability,
c. Originality and Innovativeness,
d. Affordability, and
e. Marketability?
4. Is there significant difference in the evaluation of the evaluators along the
dimensions cited?
Significance of the Study
This research focused on the marketability of Az Piraso De Madera: A
Multi-Purpose Organizer. The study can significantly help the marketing strategy
of the business as it helps to provide key insights and information.
The results of the study will greatly benefit the following:
The Potential Customers. The results of the study will help the potential
customers share and get what they prefer, like, or hate in a product which will lead
them to have something they can purchase according to their likes and taste.
The Producers/Researchers. The study will aid the producers or the
researchers opportunities in the marketplace. It will tell if the new product planned
by the researchers may not or be what the market wants or needs.
The study will also identify potential problems by the consumers‟ reaction
to the new product when it is still being developed. This will enlighten the
producers/researchers any further development so it will suit on its intended market.

Scope and Delimitation
The objective of this study was to develop a new product called “Az Piraso
De Madera: A Multi-Purpose Organizer”.
The evaluation of the product, on the other hand, made use of the survey
method subjecting the product to evaluation as to functionality, durability,
originality and innovativeness, affordability, and marketability.
The product evaluation included 15 respondents which are Business Owners
and Customers.
The data gathered from the product evaluators were treated using the
statistical tools: mean and one sample t-test.
Theoretical Framework
On Functionality
Functionality is the means to accomplish the feature. It can be one among
many ways to perform a task (feature), or a minor part of a feature. According to
Paget, functionality is how those features actually work to provide a person with a
desired outcome.When a person starts to think about functionality, he/she will be
able to gain a better understanding of what the system can actually do instead of
what it says it can do. This will put the person in a better position to decide which
system will be able to provide him/her with the most value.
In information technology, functionality (from Latin functio meaning "to
perform") is the sum or any aspect of what a product, such as a software application
or computing device, can do for a user. A product's functionality is used by
marketers to identify product features and enables a user to have a set of
capabilities. Functionality may or may not be easy to use.
Instead of deciding on whether product performance or design is more
important for brand success it is important to analyze the perceived customer value
for the product. Theodore Levitt explains, "They buy something that transcends
these designations-and what that "something” is helps determine from whom
they‟ll buy, what they‟ll pay, and whether, in the view of the seller, they‟re "loyal”
or "fickle. (Levitt, Jan 1980)” As explained by Theodore, these something that
transcends for the satisfaction is met by both the functionality of the product and
the design. But it can be argued that functionality of a product is more of an
expected trait. With market having limited funding and resources the best thing a
marketer can do is segment target and position strategy to effectively and
efficiently differentiate their product and increase their market share.
On Durability
According to Spacey, durability is the ability to endure expected conditions
over time. It is a type of quality and realibity that is associated with long lasting
items that don't break with stress.
No matter the product in question, durability is always a key concern. As
just a single aspect of the product manufacturing process, it has a surprisingly wide
reaching set of implications. This includes not just the practical advantages it offers,
but also the economical and environmental benefits it provides too.

The physical durability of a product has lots of immediate practical
advantages to its end users. The easiest example to use is that of storage. Storage
containers (such as the Az Piraso De Madera: A Multi-Purpose Organizer) need to
be durable as a rule – if they split or crack, it not only costs a person the price of
replacing the containers themselves, but quite often their contents too.
While durable products can often be initially a bit more expensive, that
initial cost quickly balances out in the long term. Cheaper, less durable products are
naturally prone to much more frequent breakages, which means that repair or
replacement expenses can quickly ramp up, making ultimately them more costly.
Durability refers to the power of a product to keep its efficiency for a long
period without remarkable deterioration. The durability of a polymer depends on its
chemical structure and the conditions the polymer is going to be subjected.
Opposite to biodegradable materials, petroleum-based materials are considered
durable. c: Safoura Ahmadzadeh, Amin M. Khaneghah, in Encyclopedia of
Renewable and Sustainable Materials, 2020.
On Originality and Innovativeness
` Creativity can be understood as being a multidimensional construct,
involving cognitive variables, personality characteristics, family, educational
aspects, and both social and cultural elements. These dimensions interact with each
other according to individual thinking and creative styles and are therefore
expressed and found in many different ways (Sternberg, 2010; Wechsler, 2008).
Therefore, the creative phenomenon has been studied under the most different
approaches, sometimes emphasizing the person, or the process or products, the

environment, or even the interaction between two or more of these variables, thus
implying that creativity has multiple ways to be identified (Alencar & Fleith,
2008; Nakano & Wechsler, 2012).
Innovation has been valued as a necessary individual characteristic in the
globalized world. Taken as a concept of multidisciplinary interest, research on this
phenomenon has been developed in several areas of knowledge including
administration, education, economics, psychology and sociology, among others. As
a concept, innovation has been defined as the development of the product or
practice of new and useful ideas to benefit individuals, teams, organizations or a
broader range of society (Bledow, Frese, Anderson, Erez, & Farr 2009). Then, there
is the need to clarify that innovation is not just a matter of coming up with a new
idea but also requires a valuable product. In this case, “product” is not limited to a
tangible object but can also be a seen as a process to increase production and
reduce costs in a way not yet tested in that specific context (Cropley, Kaufman, &
Cropley, 2011).
The term “Innovation” is always linked to the insertion, implementation or
development of an idea, product or service for the purpose of utility in society.
Given its amplitude, different types of innovation were defined by the Organization
for Economic Cooperation and Development (OECD, 2016) as the following: a)
product innovation is the application of an idea or service that has undergone
substantial development, the feasibility of which may be related to its functionality
or other techniques that make new uses for that idea or service possible; b) process
innovation, referring to the development of new methods to achieve a given

production; c) organizational innovation, or new types of organization or means of
administering organizations; and d) marketing innovation, whereby new methods
are used to obtain the development of products and their associated packaging,
forms of cost and promotional publicity.
Given the globalization of business, which has increased the international
mobility of managers and the tendency to expand innovative activity across
countries, it has become increasingly important to understand the relationship
between the processes of creativity and innovation (Candeias, 2008). Innovation is
valued not only for individual and organizational performance but also for
economic success and social development at the global level (Westwood & Low,
2003).
Creativity has been described as the most important determinant of
innovation, as explained by Amabile (1988). In this sense, creativity is important in
itself and can be conceptualized as a necessary precondition for innovation (Joo et
al., 2013), although this would depend not only on creativity but also on external
sources such as the market and its regulatory forces, so that the connection between
the two concepts cannot be considered simple and linear (King, 1995).
In the challenge of considering the relationship between the two important
themes, it should be noted that both creativity and innovation have historically been
complex phenomena, subject to innumerable contextual and social influences.
These variables deserve multiple views so that they can be known and understood
in the different fields of knowledge (Giglio et al., 2009).

By innovation, meaning changing one‟s business model and making changes
in the existing environment to deliver better products or services. Successful
innovation should be a part of one‟s business strategy, where he/she can create a
culture of innovation and make a way for creative thinking. It can also increase the
likelihood of his/her business succeeding and can create more efficient processes
that can result in better productivity and performance.
For that, business owners need innovation and creativity to find new things.
Try adopting and creating new ideas that will help a person grow beyond his/her
competition. (4 Important Benefits of Innovation in Business, 2018)
On Affordability
Customer affordability is a term sometimes used to signify that something is
inexpensive or reasonably priced. The definition of customer affordability is often
associated with the acquisition or purchase of a product, service or a PSS at a low
price which the buyer is willing to pay. Bankole et al., (2009) examined the
definition of affordability across different sectors which revealed that it is generally
explained as the provision of products and services that are affordable to the
customer given their budget allocation. The following definitions were identified
from the aerospace and defence industries. Customer affordability is „the ability to
procure a system as the need arises, within a budget, operate at a required
performance level; maintain and support it within an allocated life-cycle budget
(Kroshl and Pandolfini 2000); „degree to which the Whole Life Cycle Costing
(WLCC) of an individual project or program is in consonance with the long range
investment capability and evolving customer requirement‟ (Ray et al 2006); 'the
degree to which the life cycle cost of an acquisition programme is in consonance

with the long-range investment and force structure plans of national defence
administrations‟ (North Atlantic Treaty Organisation (NATO) 2007). The
definitions above reveal that the subject is emerging within these industries. Kroshl
and Pandolfini (2000)‟s definition includes maintenance and operation of the
system or product over the expected period of life which is done by the
manufacturer in availability contracts. These authors believe that customer
affordability definition should address multiple cost considerations for example,
total operating costs from cradle to grave. Chytka et al (2006) explained that life
cycle cost analysis is a systematic approach of applying economics in deciding the
best solution for a design over the useful life of the system while affordability
analysis employs the outputs of a life cycle cost analysis to apply investment
strategies over the life cycle of a system like reserve strategies, etc. This shows the
relationship between life cycle costing and customer affordability. Overall, these
definitions have two elements namely: the cost of investment and the customer‟s
income or budget. The standard definition adopted in this paper is Ray et al. 2006‟s
definition which was developed by the NoE in AE at Cranfield University.
On Marketability
` Marketability study is an analysis for a specific client of the likely sales of a
specific type of product. A market analysis or study is an effort to glean
information from the market on prices, quantities, and type of product that is selling.
A marketability study presumes a particular product and seeks to determine its
market price and rate of sales. (All Business)
Every market analysis begins with a market study of the broad, or
macroeconomic, influences on a subject property. A market study always precedes

a marketability study, which uses the data gathered in the market study of a
property type in the general market area. The marketability study adds to the
market study data and focuses the study on a specific property in a specific market
area. (Marketability Studies)
The definition of product marketability varies depending on the company.
Essentially, marketability is a measure of whether a product will appeal to buyers
and sell at a certain price range to generate a profit. Marketing communications
include public relations, advertising, trade shows and collateral production, as well
as other functions such as product quality assurance and documentation. Prior to
attempting to market products, the product developers should complete a
marketability evaluation. This helps marketing managers and other executives
determine whether the product(s) is marketable in the current and future market.
(Newton)
Conceptual Framework
Below is the paradigm of the study.
Input Process Output
Evaluation by product Finished Product

Product Essentials
evaluators, in terms of:
a. Functionality “AZ PIRASO DE
a. Preparation of
b. Durability MADERA: A
the materials
c. Originality and MULTI-PURPOSE
b. Procedure Innovativeness ORGANIZER”
d. Affordability
e. Marketability
Figure 1
Research Paradigm
The figure shows the product underweight product evaluation along
functionality, durability, originality and innovativeness, affordability, and
marketability.
Operational Definition of Terms
For purposes of clarity and understanding, the following terms were defined
as they were used in this study.
Az Piraso De Madera: A Multi-Purpose Organizer. It pertains to the
finished product organizer that is made from wood and have undergone product
evaluation.
Product Evaluation. It pertains to the action of knowing how acceptable the
newly made product to the evaluators together with its functionality, durability,
originality, innovativeness, affordability and lastly its marketability.

Product Evaluator. It is related to the people who took part of the evaluation
of the new product that includes the product‟s marketability, durability,
affordability, originality and innovativeness, and functionality.
Originality and Innovativeness. It defines the product‟s boldness and
uniqueness as a newly made product.
Durability. It refers on how sturdy and long-lasting the product in the
distant future.
Affordability. It refers on how economical the designated price of the
product.
Marketability. It refers to the ability on how the product is being marketed
or sold.
Functionality. It pertains on how utilizable and how well it serves the
product‟s purpose.
Preparation of the materials. It pertains on making the raw materials ready
for the production.
Procedure. It refers to the step by step actions upon making the product.
Assumptions
The following assumptions were considered in the conduct of this
experimental research.
1. The instrument used in data gathering is reliable and valid.
2. The ratings given by the product evaluators on the new product are
objective and correct.

Hypothesis
The subsequent hypothesis was tested in the study.
There is no significant difference in the evaluation of the product evaluators
on the finished product along functionality, durability, originality and
innovativeness, affordability, and marketability.
Methodology
This section presents the research design, population and sample of the
study, data gathering instrument, data gathering procedures, and the statistical tools
used.
Research Design. The development of the new product employed the
descriptive-experimental procedure with the following phases: Preparation of the
materials and procedure.
method subjecting the product to product evaluation as to functionality, durability,
affordability, originality and innovativeness, and marketability.
Population and Sample of the Study. The product evaluators included
fifteen (15) Business Owners and Customers.
Data Gathering Instrument. The instrument used in gathering the data
needed in this study was adapted from the study of Pasos (2001).
Using the score sheet, panel of product evaluators rated the product in the
terms of functionality, durability, originality and innovativeness, affordability,
marketability.
The following scale of scores was used to rate the finished product:
5 – Excellent
4 – Very Good
3 – Good
2 – Fair
1 – Poor
Data Gathering Procedure. The researchers personally conducted the
experiment. The product evaluators, on the other hand, was notified prior to the
evaluation. The product evaluators rated the finished product along functionality,
durability, originality and innovativeness, affordability, and marketability using a
score sheet that utilized the 5- point Likert scale with their corresponding
descriptive ratings.
The norms used in the interpretation of data was:
Rating Scale Descriptive Rating
4.21-5.00 Excellent (E)
3.41-4.20 Very Good (VG)
2.61-3.40 Good (G)
1.81-2.60 Fair (F)
1.00-1.80 Poor (P)
Statistical Treatment of Data. The data that was gathered were treated
statistically and interpreted through the following tools:
1. Mean was used to describe the evaluation of the product evaluators of
the new product.

2. One sample t-test was be used to determine the significant differences in
the evaluation of the evaluators on the new product.
Ethical Consideration of the Study
The following are the ethical standards that the study has considered:
1. Voluntary participation of the respondents of the study
2. Respect to the dignity of the respondents must be prioritized in the study
3. Respondents should participate based on the informed consent
4. The use of offensive, discriminatory, or other unacceptable language are
to be avoided in the formulation of questionnaire
5. Acknowledgement of works of other authors used in any part of the
dissertation with the use of Harvard/APA/Vancouver referencing system
according to the Dissertation Handbook.

Chapter II
PRESENTATION, ANALYSIS AND INTERPRETATION OF DATA
This chapter presents, analyzes, and interprets the data gathered relevant to
the problems raised in Chapter 1. Textual and tabular presentations were utilized
for better understanding of the results of the study.
Problem 1. What are the materials needed for the new product “Az
Piraso De Madera: A Multi-Purpose Organizer”?
Materials
Table 1
The materials of the new product “Az Piraso De Madera: A Multi-Purpose
Organizer” are listed below:
MATERIALS NEEDED
Plywood
1x1 wood
Hinges
Nails
Wood Glue
Drawer Handle
Sandpaper
Paint
Problem 2. What are the steps in the preparation and presentation of
the new product “Az Piraso De Madera: A Multi-Purpose Organizer”?
Procedure in making the new product
Table 2
The steps in making the new product “Az Piraso De Madera: A Multi-
Purpose Organizer” are listed below:
Step Procedure
1 Cut the plywood into pieces measured by 25 cm in all sides.
2 Cut the 1x1 wood into pieces as well.
3 Use the sand paper to make the pieces of plywood clean.
4 Add frame to the plywood pieces using the 1x1 wood with
the help of nails.
5 Cut the plywood for the dividers then attach them to the
pieces of the plywood (which technically are the sides)
with frame.
6 Attach all the parts together with the use of hinges then put
the drawer handles to its designated place also.
7 Cover all the tiny holes and unnecessary open sides using
the wood glue.
8 Use a sandpaper to furnish the product.
9 Paint it and design creatively.
Problem 3. What is the evaluation of the evaluators on the new
product “Az Piraso De Madera: A Multi-Purpose Organizer” in terms of
the following:
a. Functionality,
b. Durability,
e. Marketability?
Table 3
Evaluation of the Product Evaluator on the New Product
Customer Evaluators
Criteria X DR
Functionality 4.76 E
Durability 4.71 E
Originality and 4.49 E
Innovativeness
Affordability 4.52 E
Marketability 4.68 E
As a Whole 4.63 E
Legend: Norms:
X= mean Score Range Description
DR= Descriptive Rating 4.21-5.00 Excellent (E)
3.41-4.20 Very Good (VG)
2.61-3.40 Good (G)
1.81-2.60 Fair (F)
1.00-1.80 Poor (P)
Table 1 shows that the customers rated the new product “Az Piraso De
Madera: A Multi-Purpose Organizer” with 4.63. It is worth noting that all the
product aspects achieved excellent ratings from the product evaluators.
On Functionality. As transcribed in the table, the customer evaluators gave
a rating of 4.76 described as “Excellent”. It implies that the product is capable of
storing a lot of things and goods, useful, and works with its desired function to
meet customer needs.
On Durability. The table reveals that the customer evaluators gave a rating
of 4.71 described as “Excellent”. It suggests that the product is safe to use and of
high quality to last long. It serves its purpose quick and easy and can withstand
day-to-day activities because the materials are fixed and cannot be easily broken.
On Originality and Innovativeness. It is evident in the table that the
customer evaluators gave a rating of 4.49 described as “Excellent”. This signifies
that the product is novel, creative, modern, and striking. It is also timely and its
design is user-friendly.
On Affordability. It is clear in the table that the customer evaluators gave a
rating of 4.52 described as “Excellent”. This indicates that the new product has
made use of materials that are locally present and easy to find or buy in the
community which made it cheap but still matches its quality. The target market
agrees to the price and will probably buy the product.
On Marketability. The table illustrates that the customer evaluators gave a
rating of 4.68 described as “Excellent”. The result denotes that the product is
appealing to the market, equivalent with other existing products and a practical
solution to daily predicaments.
Problem 4. Is there significant difference in the evaluation of the
evaluators along the dimensions cited?
Significant Difference on the Evaluations on the New Product
The following tables show the one sample t-test result of the new product
“Az Piraso De Madera: A Multi-Purpose Organizer” in terms of Functionality,
Durability, Originality and Innovativeness, Affordability, and Marketability.
Table 4
t-test Results Showing the Significant Difference in the Evaluation of the
Product in terms of Functionality
Test Value = 3
95% Confidence Interval
Sig. (2- Mean of the Difference
t Df Lower Upper
tailed) Difference
INDICATOR A 12.727 14 .000 1.76000 1.4634 2.0566
The table shows the difference in the evaluation of the customers in terms
of functionality.
As a result, from the one sample t-test instrument used by the researchers,
the null hypothesis which states that “There is no significant difference in the
evaluation of the product evaluators on the finished product in terms of
functionality.” has been rejected. Hence, there is a significant difference in the
functionality (df=14, p<0.05). This implies that the functionality of the product is
Excellent since the sample mean (x=4.76) is greater than the population mean
(x=3) .
Table 5
Product in terms of Durability
Test Value = 3
T Df tailed) Difference Lower Upper
INDICATOR B 12.117 14 .000 1.66667 1.3716 1.9617
of durability.
evaluation of the product evaluators on the finished product in terms of durability.”
has been rejected. Hence, there is a significant difference in the evaluation of the
product evaluators on the finished product in terms of durability (df=14, p<0.05).
This implies that the durability of the product is Excellent since the sample mean
(x=4.71) is greater than the population mean (x=3).

Table 6
Product in terms of Originality and Innovativeness
Test Value = 3
T Df tailed) Difference Lower Upper
INDICATOR C 10.354 14 .000 1.46667 1.1629 1.7705
of originality and innovativeness.
evaluation of the product evaluators on the finished product in terms of originality
and innovativeness.” has been rejected. Hence, there is a significant difference in
the evaluation of the product evaluators on the finished product in terms of
originality and innovativeness (df=14, p<0.05). This implies that the originality and
innovativeness of the product is Excellent since the sample mean (x=4.49) is
greater than the population mean (x=3).
Table 7
Product in terms of Affordability
Test Value = 3
T df tailed) Difference Lower Upper
INDICATOR D 11.552 14 .000 1.49333 1.2161 1.7706
of affordability.

affordability.” has been rejected. Hence, there is a significant difference in the
affordability (df=14, p<0.05). This implies that the affordability of the product is
(x=3) .
Table 8
Product in terms of Marketability
Test Value = 3
T df tailed) Difference Lower Upper
INDICATOR E 13.202 14 .000 1.70667 1.4294 1.9839
The table shows the difference in the evaluation of the customers in

terms of marketability.
marketability.” has been rejected. Hence, there is a significant difference in the
marketability (df=14, p<0.05). This implies that the marketability of the product is
(x=3) .
Chapter III
SUMMARY, CONCLUSIONS, AND RECOMMENDATIONS
This chapter presents the summary, findings, conclusions and
recommendations pertinent to the study.
Summary
This study aimed to develop and evaluate a new product “Az Piraso De
Madera: A Multi-Purpose Organizer”.
Specifically, it sought to answer the following questions:
1. What are the materials needed for the new product “Az Piraso De Madera:
A Multi-Purpose Organizer”?
2. What are the steps in the preparation and presentation of the new product
“Az Piraso De Madera: A Multi-Purpose Organizer”?
3. What is the evaluation of the evaluators on the new product “Az Piraso
De Madera: A Multi-Purpose Organizer” in terms of the following:
a. Functionality,
b. Durability,
e. Marketability?
4. Is there significant difference in the evaluation of the evaluators along the
dimensions cited?

method subjecting the product to evaluation as to functionality, durability,
originality and innovativeness, affordability, and marketability.
The product evaluation included 15 respondents, which are Business
Owners and Customers.
The data gathered from the product evaluator were treated using the
statistical tools: mean and one sample t-test.
Findings
The salient findings of the study are as follows:
1. On the Evaluation of the Product Evaluators
The evaluation of the product evaluators on the new product along the set
criteria are: Functionality (x=4.76), Durability (x=4.71), Originality and
Innovativeness (x=4.49), Affordability (x=4.52), and Marketability (x=4.68)
These results yielded an “Excellent” rating as evidenced by the mean rating of
(x=4.63).
2. On Significant Difference Between the Evaluations of the Product
Evaluators
It was found that there is a significant difference in the evaluation of the
product in terms of functionality, durability, originality and innovativeness,
affordability, and marketability. This implies the rejection of the hypothesis used in
the study.
Conclusions
Based on the findings of the study, the following conclusion were drawn:
1. On the Materials and Procedure
The realization of the new product “Az Piraso De Madera: A Multi-
Purpose Organizer” could have not been done successfully without strictly
following the set materials and procedure.
2. On Product Evaluation of the New Product
The new product has a towering extent in terms of functionality, durability,
originality and innovativeness, affordability and marketability, as proven by the
“Excellent” rating given by the customers as product evaluators.
3. On the Significant Difference Between on the Evaluations on the
New Product
The evaluation of the product evaluators on the new product did not differ
significantly. Thus, there is perceptible agreement among the ratings of the
customers in the product evaluation. Therefore, this study rejected the
hypothesis in this study.
Recommendations
Taking into account the findings and conclusions of this study, the
following recommendation are offered:
1. The experimental product “Az Piraso De Madera: A Multi-Purpose Organizer”
is suggested to be published and endorsed in shops.
2. More features such as sliding door, more dividers, or even mirrors and glass
should be added to the product for the purpose of multi-functionality.

3. Add another layer either above or in the side of the product to add more space to
the product.
BIBLIOGRAPHY
BIBLIOGRAPHY
A. WEBLIOGRAPHY
Adane L, Muleta D (2011) Survey on the usage of plastic bags, their disposal and
Adverse impacts on environment: A case study in Jimma City,
Southwestern Ethiopia. Journal of Toxicology and Environmental Health
Sciences 3: 234-248
https://www.semanticscholar.org/paper/Survey-on-the-usage-of-plastic-
bags%2C-their-disposal-Adane-
Muleta/fb46a72e2c5bc757cb5896c80f778c43ecf2d28a
Andrady AL (2003) In Plastics and the environment. John Wiley and Sons, West
Sussex, England
https://www.wiley.com/en-ph/Plastics+and+the+Environment-p-
9780471095200
Bankole, O. O. et al., 2009. Current Practice in Affordability Assessment of

Product-Service Systems within the Aerospace and Defence industries.
Proceedings of the 1st CIRP IPSS Conference, 1-2 April, 2009 Cranfield
University, Cranfield, UK, 230-237
https://hal.archives-ouvertes.fr/hal-00721639/document
Chytka, T. M. et al., 2006. An Integrated Approach to Life Cycle Analysis. NASA

Langley Research Centre American Institute of Aeronautics and
Astronautics, Inc., 3, 1-15
https://www.semanticscholar.org/paper/An-Integrated-Approach-to-Life-
Cycle-
Ellis S, Kantner S, Saab A, Watson M (2005) Plastic grocery bags: The ecological
footprint. Environmental changes are spreading infectious diseases-UN 1-
19
https://www.researchgate.net/publication/330497456_People_perceptions_a
bout_using_polythene_bag_and_its_impact_on_environment_at_Mymensin
gh_in_Bangladesh_ARTICLE_INFO_ABSTRACT
Hofmeyr GJG, Bester MN, Kirkman SP, Lydersen C, Kovacs KM (2006)

Entanglement of ls at Bouvetóya, Southern Ocean. Mar Pollut Bull 52:
1077-1080
https://www.researchgate.net/publication/6986076_Entanglement_of_Antar
ctic_fur_seals_at_Bouvetoya_Southern_Ocean
HOME / BLOG / WHY IS PRODUCT DURABILITY IMPORTANT? Why Is

Product Durability Important? August 22, 2017
https://www.excelsior-ltd.co.uk/blog/why-is-product-durability-
2C%20the%20physical%20durability%20of,use%20is%20that%20of%20st
orage.&text=Safety%20products%20like%20plastic%20safety,by%20defini
tion%20unfit%20for%20purpose
John Spacy, January 24, 2016

https://simplicable.com/new/durability
Kroshl, W.M., and Pandolfini, P.P., 2000. Affordability Analysis for DARPA
Programs. Johns echnical Digest, 21(3), 438 – 447
https://www.jhuapl.edu/Content/techdigest/pdf/V21-N03/21-03-Kroshl.pdf
Lithner D, Damberg J, Dave G, Larsson Å (2009) Leachates from plastic consumer

products--Screening for toxicity with Daphnia magna. Chemosphere 74:
1195-1200
https://pubmed.ncbi.nlm.nih.gov/19108869/
Marketability Studies. (n.d.). Retrieved from Renwick & Associates:

http://renwickandassociates.com/home/marketability-studies/
Newton, C. (n.d.). What Is Product Marketability? Retrieved from

https://smallbusiness.chron.com/product-marketability-17351.html
Njeru J (2006) The urban political economy of plastic bag waste problem in
Nairobi, Kenya. Geo. forum 37: 1046-1058
ncedirect.com/science/article/abs/pii/S001671850600042X
North Atlantic Treaty Organisation, 2007. Methods and Models for Life cycle
costing. Final Report of Task Group SAS-054, June 2007, Annex D, D1
http://citeseerx.ist.psu.edu/viewdoc/download;jsessionid=C8CBE84B08C4
C8D2326D103BA0578F97?doi=10.1.1.214.7084&rep=rep1&type=pdf
S. Coulson, in Plasma Technologies for Textiles, 2007

https://www.sciencedirect.com/topics/materials-
ity#:~:text=Durability%20is%20defined%20as%20the,without%20damage
%20or%20unexpected%20maintenance
Using wood products to mitigate climate change: A review of evidence and key
issues for sustainable development (January 2004), International Institute nt
and Development (IIED) and The Edinburgh Centre for Carbon
Management (ECCM)
org/fileadmin/user_upload/rome2007/docs/Using_wood_products_to_mitig
ate_climate_change.pdf
APPENDICES
Appendix A
Product Evaluation Sheet
Questionnaire
QUESTIONNAIRE ON THE ESTANTE: ESCHEWING THE EXPANDING
NUMBER OF PLASTIC BOTTLE CAPS WASTE
This instrument attempts to gather data on the product evaluation of “Estante:

Eschewing the Expanding Number of Plastic Bottle Caps Waste” in terms of
functionality, durability, originality and innovativeness, affordability, and
marketability.
Direction: Please indicate your perception by putting a check mark on the
opposite items using the rating scale given below:
5 – Highly Agree
4 – Agree
3 – Neutral
2 – Disagree
1 – Highly Disagree
RATING
CHARACTERISTICS
5 4 3 2 1
A. Functionality
1. The product is capable of storing a lot of condiments or
things.
2. The product is useful.
3. The product works with its desired function.
4. The product‟s features are functional.
5. The product meets customer needs.
B. Durability
1. The product serves its purpose quick and easy.
2. The product is safe to use.
3. The product lasts long.
4. The product is high quality.
5. The product‟s materials are fixed and cannot be easily
broken.
C. Originality and Innovativeness
1. The product is timely.
2. The product concept and design are creative.
3. The product concept and design is on trend and striking.
4. The product design is user-friendly.
5. The product is novel.
D. Affordability
1. The product cost matches its quality.
2. The product cost cheap.
3. The product materials used are easy to find and can be
bought by anyone.
4. The target market will buy the product considering its
price.
5. The price of the product meets its target market.
E. Marketability
1. The product is attractive and appealing to the customer.
2. The product is on par to the existing product.
3. The product is distinctive in a particular area.
4. The product is a practical solution to daily predicaments.
5. The product is an eco-friendly product.
Comments/Suggestions:_______________________________________________
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
________________________________________________
** Thank you! **
__________________________
Signature
Appendix B
Documentation
CURRICULUM VITAE
CURRICULUM VITAE
Personal Profile
Name : Chelsea Gayle B. Azcueta
Permanent Address : Banaoang, Santa, Ilocos Sur
Date of Birth :April 9, 2003
Civil Status : Single
Citizenship :Filipino
Religion :Roman Catholic
Parents
Father : Mr. Nick B. Azcueta
Mother :Mrs. Maricel B. Azcueta
Educational Background
Elementary :Banaoang Community School
Rizal, Santa, Ilocos Sur
(2009-2015)
Secondary
Junior High School :Ilocos Sur National High School
Gomez St., Brgy. VII, Vigan City
(2015-2019)
Senior High School :Ilocos Sur National High School
(2019-2021)
CURRICULUM VITAE
Personal Profile
Name : Mariella Francesca C. Pino

Permanent Address : Mabilbila Sur, Santa, Ilocos Sur
Date of Birth : September 07, 2003
Citizenship : Filipino
Religion : Roman Catholic
Parents
Father : Mr. Raul P. Pino
Mother : Mrs. Estrellita C. Pino
Elementary : Mabilbila Integrated School
Mabilbila Norte, Santa, Ilocos Sur
(2009-2015)
Secondary
Junior High School : Ilocos Sur National High School
(2015-2019)
Senior High School : Ilocos Sur National High School
(2019-2021)
CURRICULUM VITAE
Personal Profile
Name : Rachel Sheimha R. Rabino

Address : Banaoang, Santa, Ilocos Sur
Birth Date : January 18, 2003
Religion : Roman Catholic
Parents :
Mother : Teodora Jacinta R. Rabino
Occupation : Self Employed
Sibling : Leah Sheikha R. Rabino
EDUCATIONAL BACKGROUND
Elementary : Banaoang Community School
Address : Banaoang, Santa, Ilocos Sur
School Year :2009- 2015
Secondary :
Junior High School : Mabilbila Integrated School
Address : Mabilbila, Santa, Ilocos Sur
School Year :2015-2019
Accountancy, Business, and Management
Strand
Address : Gomez St., Brgy. Vii, Vigan City
School Year : 2019-2020
CURRICULUM VITAE
Personal Profile
Name : Mei Nadine C. Soria
Permanent Address : Manueva, Santa, Ilocos Sur
Date of Birth : April 09, 2003

Citizenship : Filipino
Religion : Born Again Christian
Parents
Father : Mr. Orlandino P. Soria
Mother : Mrs. Maribel C. Soria
Elementary : Basug Community School
Basug, Santa, Ilocos Sur
(2009-2015)
Secondary
Junior High School : Ilocos Sur National High School
(2014-2018)
(2019-2021)

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ILOCOS SUR NATIONAL HIGH SCHOOL – SENIOR HIGH SCHOOL

AZ PIRASO DE MADERA: A MULTI-PURPOSE ORGANIZER

The Faculty of the Accountancy, Business and Management (ABM)

Senior High School

Ilocos Sur National High School

Heritage City of Vigan

In Partial Fulfillment of the

Requirements for the Subject

Inquiries, Investigations, and Immersion

CHELSEA GAYLE B. AZCUETA

This market research entitled, “The Marketability Of Az Piraso De

JEFFREY B. ROBERONTA, MAME

JEFFREY B. ROBERONTA, MAME

Approved by the Panel of Examiners for Oral Examination with a grade of

Dr. RICKY F. BOSQUE, EdD

MR. GILBERT TABUCOL, MAME MR. MARLOU BITANA, MBA

MR. JOHN PAUL R. QUINDIPAN, MPA Acad Req

Accepted and approved in partial fulfillment of the requirements for the

subject, Inquiries, Investigation and Immersion, Second Semester, School Year

Dr. RICKY F. BOSQUE, EdD

instrumental in sharing their invaluable time, constant motivation, inspiration, and

advices in the realization of this study, particularly to the following:

process of the study;

To Mr. Ricky F. Bosque, subject group head of Science, Technology,

Engineering and Mathematics (STEM), and Accountancy, Business, and

Management (ABM), for his advices and support;

To Mr. Jeffrey B. Roberonta, our research adviser, for his guidance,

patience and guidance to us in order to complete the study;

and support to continue pursuing their study;

To the Accountancy, Business, and Management (ABM) students, and

everybody who helped and encouraged the researchers;

Above all, to GOD ALMIGHTY, source of knowledge, strength, wisdom

would not have been accomplished if it is not for You.

cooperative in helping each other whenever a group encounters difficulty.

The excessive use of unnatural materials such as plastic, rubber,

The researchers wanted to change the preferences of consumers on using

Multi-Purpose Organizer” in terms of Functionality, Durability, Originality and

Innovativeness, Affordability, and Marketability?, and (4) Is there significant

difference in the evaluation of the evaluators along the dimensions cited?

The development of the new product utilized the experimental procedure

with the following phases: Settling on the materials and procedure.

following tools: mean and one sample t-test.

Originality and Innovativeness (x=4.49), Affordability (x=4.52), and Marketability

(x=4.68). These results yielded an “Excellent” rating as evidenced by the mean

rating of (x=4.63). (2) On Significant Difference Between the Evaluations of the

Product Evaluators, it was found that there is a significant difference in the

evaluation of the product in terms of functionality, durability, originality and

innovativeness, affordability, and marketability. This implies the rejection of the

hypothesis used in the study.

It is then recommended that (1)The experimental product “Az Piraso De

Madera: A Multi-Purpose Organizer” is suggested to be published and endorsed in

Chapter I: The Problem

Statement of the Problem…….……………………...…….…………….….3

Significance of the Study………...…………………………………………4

Scope and Limitations Of the study……………….…...…………………...5

Operational Definition of Terms…………………………………....…......13

Population and Sample……………………………….…………....15

Data Gathering Instrument ………………………………………..15

Data Gathering Procedure…………………………………………16

Statistical Treatment of Data……………………………………....16

Ethical Considerations of the Study ………………………………………17

Chapter II: Presentation, Analysis, and Discussion