INSTITUTE OF BUSINESS ADMINISTRATION

KHWAJA FAREED UNIVERSITY OF ENGINEERING AND

INFORMATION TECHNOOGY, RAHIM YAR KHAN

Course: Research Methodology Credit Hours: 3 Hours

Batch: MSCI-MS ELEN+HCM Semester: Spring 2023
Instructor: Mr Shahid Hussain (Shahid.randhawa@live.com)

Course Introduction
This course provides beginning MS students an overview of research, various
research techniques and methodologies used to carry out academic and applied
research. The course is designed to provide a broad exposure to its numerous
literatures, an understanding of its central concepts, and the opportunity to develop
ideas for how you might contribute to this field. I will pursue these goals by
examining a mix of theoretical and empirical research, thinking critically about their
strengths and limitations, and creating a forum for you to test your own conceptual
and empirical ideas.

Learning Outcomes
Research methods are a range of tools that are used for different types of enquiry, just
as a variety of tools are used for doing different practical jobs. It is necessary to know
what the correct tools are for doing the job, and how to use them to best effect. This
course provides you with the basic information about the tools used in research, the
situations in which they are applied and indicates briefly how they are used by giving
practical examples.

Week
Topics and Readings Assignments and Quizzes

Research Introduction

1. Unit 1&2

2 Development of Research Assignment 1

 Unit 3

1. Sampling decisions
a. Sampling versus
census
3
b. Sampling techniques
c. Issues governing
sampling decisions

Unit 4

Data Collection Methods

4 Quiz 1
Unit 5

5 Types of variables + Scales

Data Reduction and Analysis

6 UNIT 6 Assignement 2

7 Class Presentations Class Presentations

8 Mid Term

Formatting the Report

9 Unit 7

Development of Research
Proposal
10 Quiz 2
Unit 8

Socio-Ethical Issues in
11
Research
 Unit 9

Data analysis/ practical and

12
interpretations

13 Introduction to Smart-PLS4

Smart PLS uses and Data

14
analysis

15 Class Presentations Class Presentations

16 Final Exams

1. Assessment Criteria
Mid Term Examination 20%
Sessional Marks 30%
Quizzes 10%
Assignments / Presentations 10%
Class Participation 5%
Attendance 5%
Final Paper 50%
TOTAL 100%

2. Recommended Books

RESEARCH METHODS FOR BUSINESS Fourth Edition written by Uma Sekaran