Biologically ingrained in our minds what to do if they are that we can be a social loafer. faced with an Reward circuits of the brain- makes abnormal situation, so us act to do social activities, doing they unconsciously against that will go against our imitate the people natural act that is to do social around you. activities o Unconscious Phenomenon that is bugging a lot of Unconscious tendency to exert lesser researchers. effort into the group. When individuals exert less effort Different behavior as an individual whenever there are people in a group and as a member of the group. are exerting the same effort as you They will be tempted to have a free The effort they exert are more ride. compared to when other people are joined in doing the same task. Social conformity If there is no individual evaluation o Peer pressure against others, you are not going to exert much effort. Lesser motivation o Affects how you think, who to put an effort to do that project. you are and what you do. Contradictory, in unity there is a o Social learning strength o How it easily affects how you Poor performance stems from poor act. coordination- different timing o Unconscious and ingrained. o Would lessen the impact We need to act the same with If many people will contribute, we will what we witness to the not give the best effort we have for people. the group since we know there is a peon who’ll do it for us. Collective projects- if no one want to have a low grade, they will contribute Can be unconscious- you are not aware that you are being one, greater tendency to let go of your effort and let other member of our group take the will. GROUPTHINK o Subculture of Social loafing o Circle of friends- the closer you are to each other, the more homogenous, the greater it is for you to agree on a certain suggestion. Social loafing is very difficult o Cannot be easy to control