Name: Rylie Read

Worksheet 1 – Client Brief

Task 1: Define the Term Client Brief [2]

A document which informs the producer of a product to be created made by the client.

Task 2: Identify the different features you might need to include in a client brief [10]

Task 3: List the 6 different types of client brief and provide a definition for each [18]

Type of Client Brief Definition

formal Minutes of a meeting will be taken, typically be expected to wear
business clothes, suitable location

informal Relaxed setting (could be on a video call), casual clothes, end with a
handshake.

Negotiated Can be formal or informal, both parties will try to come to some sort of
an agreement,

tender A company will form and post an advert and will then take offers from
other companies and you as the client will decide which company you
would like to use.

contractual A place to agree with another company and will sign a contract

Commission One company hires another company to make them a product and
intrusting intellectual property and they will usually send a person to
monitor the overall task.
Name: Rylie Read

(1 mark for each type of brief, 2 marks for each definition)

Task 4: Read the client brief and answer the following questions:

Who is the client? Welsh mocha

What type of company do you work for?
What have you been asked to create?
Who is the target audience?
What is the timescale for the project?
What type of client brief is this likely to be?
One which specialises in graphic designs
Graphic for a coffee shop
Both genders who are interested in relaxing aged
from teenagers to late 40s
2 weeks
informal