1st TWO MONTHS MARKETING AND MARKET PENTRATION STRATEGY

Goal TARGET STRATEGIES TACTICS/MESSAGES CALENDAR MEASUREMNT

Month 1 and 2 Scale

Bring in 7 individual ✓ clients building or 1. Ensure our showroom is Channels: email phone 1. Email 2 prospects every day, 1. Total number of
clients and 3 doing renovation accessible and our location calls, And webinars.
Corporate client, works, corporates well known. 2. Follow up with phone calls. 2. Clients contacted.
Return. clients undertaking Message: save time and
major building, 2. Establish market money by buying from a 3. Schedule 1 presentation for 3. Total reached
improvement or presence local supplier with corporate client per week.
renovation works 3. Up-sale prospects from internationally 4. Total presentations
their original wants recognised products. 4. Close 3 sales to individual per
week and 1 corporate client 5. Total new contracts
2. Sell product benefit to
customers. 6. Total sales.

Bring in 7 individual ✓ Prospects both local 1. Partner with construction Channel: Run Facebook 1. Run Facebook ad campaign at 1.Number of
clients and 3 outside Lusaka companies, banks or ads, targeting home different times of day/days of impressions
Corporate client, building or doing building societies and owners and decision week to test best responses.
Return 2 previous renovation works, small-scale builders and markers of construction 2. Number of contacts
clients for additional corporates clients carpenters to get and major corporations 2. Email a different segment of made
products. undertaking major information on whose your acquired list each week with
building, improvement undertaking major 2. Email to encourage customized messages and offers. 3. Number of new
or renovation works construction works. existing customers to Personalize brand to customers clients recruited
and prospects who might refer other prospects make it personal for them through each channel
be in need of our services.
Message: we helping 4. Cost for each new
2. Offer delivery to clients you build your dream client acquisition
outside the city. home within your (including value of
Follow up budget; we offer the best your time) Retention
design and our products rates
are high end finishes.