Name:

Digital Media: Media and Audiences

Using Codes and Conventions

Media Conventions
There are three types of Media Conventions. Describe each type and provide an example that
demonstrates its use.

Form Conventions: this is how something will be set out. An example of this will be in a newspaper
where the master head goes at the top and other information goes underneath.

Story Conventions: story convention is about the start middle and end of a product. An example of
this would be the important things which happen throughout a movie

Genre Conventions: this is how media products are represented. For example a crime genre series
will have many crime scenes and police.

Using Media Codes and Conventions

For each of the following images, use callout boxes to identify the Codes and Conventions used. Be
specific in stating which Code/Convention you are referencing with each callout.

1. Television Poster

Scared face
shows thriller

Written code

Mis en – placed
there for a specific
reason because it’s
used in the show Sci-fi
Name:
Name:
2. Movie Poster

3. Magazine Cover

Master
head
Name:
4. Newspaper Front Page