According to the recent market research survey, the

new chocolate bar has not had a positive response

from our product testers. Unfortunately, the majority
of respondents favoured both the taste and size of
the original chocolate bar, while almost none of the
participants preferred the new, improved recipe.
Worryingly, almost half of those surveyed believed
that the new bar uses cheaper ingredients, whereas
it uses premium ingredients, increasing production
costs by 12 percent. Despite the fact that around a
third of the responses suggested that customers
would be happy to pay more for a better-quality
product, more than two thirds reported that they
would be unlikely to buy this product should the
current price increase. Three quarters of the testers
also raised concerns that the quality does not reflect
the luxury brand image. Interestingly, despite the
negative comments about the taste of the product,
the findings also indicated that a quarter of the
participants would be interested in seeing more
flavours added to the current range. The survey
confirmed that we need to reconsider both the
improved recipe and the pricing of the product. As a
result, we will carry out further improvements and a
further round of market research before launching