Professional Documents
Culture Documents
4. Cluster Sampling:
IoBM’s canteen owner is planning to expand her business into every
building of the university. Before that, she wants to know how many
students belongs to which program and in which building do they spend
most of their time and comes to the canteen to buy the products. She
splits the university into parts by buildings and randomly selects students
to form cluster samples. Then she surveys every member chosen from the
buildings for her research.
5. Area Sampling:
IoBM’s management wants increase the number of dustbins to keep the
campus clean and for that they want to know the places where the dustbins
should be installed. They asked the sweeper to identify the places where they
find trash most often, so that the management can install dustbins theirs.
6. Double Sampling:
As of the previous data collected, the owner of the canteen wants analyze the
information collected. She might take the list and check the buying behavior
of students belonging to different departments and semesters. Also, their
buying behaviors in different weather seasons.
7. Convenience Sampling:
A marketing student wants to get feedback on the “scope of content
marketing in 2020.” The student can quickly create an online survey, send a
link to all the contacts on his phone, share a link on social media, and talk to
people he meets daily, face-to-face.
8. Judgement Sampling:
Consider a scenario where a panel decides to understand what are the factors
which lead a person to select ethical hacking as a profession. Ethical hacking
is a skill which has been recently attracting youth. More and more people are
selecting it as a profession. The researchers who understand what ethical
hacking is will be able to decide who should form the sample to learn about
it as a profession. That is when judgmental sampling is implemented.
Researchers can easily filter out those participants who can be eligible to be
a part of the research sample.
9. Quota Sampling:
Suppose a tech company wants to know the opinion of customers about a
new product. They decide to collect data from 1,000 customers from the
following age groups in the corresponding proportions: