Integrative Art as Applied to

Contemporary Arts
Learning Objective:

 To be able to define and cite examples of

integrative art

 To be able to explain the role and

importance of integrative art to
contemporary art including how technology
contributed to its rapid development

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Key Understanding:

 Students will learn about what constitutes

integrative art including its most modern
examples in order that they can appreciate
its relevance to contemporary art and
modern society.

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Key Questions:

 How did the rapid growth of technology

contribute to the development of
integrative art?
 How does modern society benefit from the
relevant applications of integrative art?

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What is Integrative Art?

Integrative Art, from the word “integrate”, refers to

art approaches or techniques that involve the use of
combination or mixed mediums.
Art refers to anything that attracts the five senses
and thus its mediums may be visual, auditory,
olfactory, tactile and gustatory.

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Modern Applications of Integrative Art to
Contemporary Art

The rapid growth of technology resulted to

contemporary art (the period of the modern era of
fine arts) being dominated by integrative mixed art
mediums as compared to the traditional single art
mediums of the previous generations.

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 Modern Applications of Integrative Art to
Contemporary Art

Moreover in the textbook Contemporary Philippine Arts

from the Regions (Datuin, Paulino, Ramirez, Marcelino)
other adjectives used by the authors in describing
contemporary art in addition to its being “integrative” are
that of collaborative and process-oriented.

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Modern Applications of Integrative Art to
Contemporary Art

Graphic Design = Because of the advanced

computer software nowadays, this field is at its peak
where, with the aid of technology, graphic designers
are able to integrate text, font styles, colors,
images, symbols and space into a seamless and
attractive layout.

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Modern Applications of Integrative Art to
Contemporary Art

Animation = Again due to technology, this field is

also at its peak. Here, the rendered illustrations
and texts are given 3D or 4D dimensions and
movement including sound.

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Modern Applications of Integrative Art to
Contemporary Art

Video & Film Making = These two mediums of

integrative art involve the recording and
broadcasting of content through the use of moving
images, sounds, music, camera shots, lighting,
action, dialogues, etc.

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 Modern Applications of Integrative Art to
Contemporary Art

Theater Production = This mixed art medium utilizes

motion, action, voice, sounds, music, dancing, lighting,
costumes, props and stage sets and backgrounds in
conveying the message of a story, drama or musical.

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Modern Applications of Integrative Art to
Contemporary Art

Television Production = This combines the use of

videos, sounds and music, camera shots, sets and
props, live studio, lighting, and dialogues in
broadcasting different types of shows --- news,
variety, documentary, talk shows, soap opera, etc.

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😉
Photo-Essay Project
Make a photo essay (750 word count) that
conveys the relevance and practical applications of
integrative art to today’s modern society with the
photos or cutout images (5 to 10 with
corresponding captions) showing the growth of
technology among the fields of integrative art.

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