Professional Documents
Culture Documents
500911928
GMS200 22
Mini Assignment 1
1. Bezos’s decision to develop and deliver the Kindle, Kindle Fire, and Fire TV lines show
systematic and intuitive thinking because as Amazon had products from their competitors
being sold on the website. They had used the competitors’ products as a base for their
own version, for example Fire TV directly competing with apple TV.
2. Amazon’s competitive risk has changed the environment in a way where they sell
everything from A to Z, while also strengthening their own products by using their
3. Some errors that Bezos might encounter are investing in the wrong platform of form of
tech that is not already doing well in the market. I think he should be patient and wait for
something that has a weight in the market to show up in order to invest so he could
directly market against his competitors; Although it wouldn’t be a big investment to jump
headfirst into small investments, I would advise him to rather be safe than sorry.