THAT'S LIVING

Social Media Audit and Strategy

M A H E V I S H F A T I M A
ACCOUNT HYEGINE
1. Adding a more creative Bio to the account to
catch people's eyes like: Experience the
epitome of luxury living or Immerse yourself
in the intersection of art and design.
2. Avoid posting Instagram posts that display
prizes and other details of the furniture item like
a catalogue.
3. Adding proper covers on reel videos that
display the best part of the video on the feed
4. Avoid posting pictures that spread over multiple
posts.
5. Adding a link in bio of linktree that directs
visitors to website, WhatsApp, youtube and
other channels from one link which can be
tracked via UTM to understand customer
activity, instead of add a WhatsApp number and
a separate link.
CREATIVE AUDIT
1. Add more of a dramatic flavor to the pictures to
make them look less like a catalog and more like a
luxury brand.
2. Captions should reflect how chic the brand is with
catchy and elegant word-play. The captions
currently do not follow a standard template
3. Many pictures, especially the ones with people
look very one-dimensional. The pictures and
videos need to be edited better. Every picture and
video should reflect the personality of the brand
which is luxury contemporary furniture in the
elegant Qatari Home.
DEVELOPING BRAND
STRATEGY
BRAND
POSITIONING
Ideal Customer
Individuals or households with income of 15000+ QAR or equivalent

What are We Providing

High quality contemporary luxury furniture that is aesthetically
pleasing with great design that is bound to transform the their
homes into chic and elegant living spaces.

Brand Mission
We are committed to creating furniture that combines exceptional
craftsmanship with innovative design, pushing the boundaries of
what is possible. Our furniture is designed to stand the test of time,
with timeless elegance that never goes out of style.
BRAND VOICE &
TONE
ELEGANCE
SOPHISTICATION
COMFORTING

1. Usage of more refined language: by by creating a

standard format for captions and creative copies
including creative prose in ad copies. E.g., For a
collection named Modern Rustic which includes
furniture with organic materials, you can have ad
copies saying "Make your homes naturally
beautiful, inside out."
2. Focus on craftsmanship
3. Attention to detail: showcasing details of
packaging, the experience of unboxing, the
finishing of the fabrics, etc.
BRAND ARCHETYPES

The Creator The Ruler The Sage

That's Living embodies the values of That's Living makes furniture that That's Living is a thought leader and
innovation, originality, and self- showcases it's authority, exclusivity, and expert in the field of luxury furniture
expression prestige in the field of luxury design
contemporary furniture.
CONTENT PILLARS AND CALENDAR

Follow this link to see how a draft of the content calendar that will showcase
That's Living's amazing furniture catalog

LINK
 EXAMPLES OF PREVIOUS WORK
Yama Skating
Academy Competition
Civerage of the Yama Skating Academy
Competition at DPS Nacharam which
fetched over 13k views on Instagram.
Usage of a clever caption, proper hashtags
and engaging content showcasing the
expertise of the student skaters
Link
Coverage of the students
celebrating the Indian
Independence Day
The Instagram reel depicts students
celebrating the 76th Indian Independence
Day. Reel focuses on the fun and
patriotism of the students. usage of
correct hashtags and catchy caption
contributed to the 20k + views
Link
STIR's picks from The
World Around Summit
A beautiful video showcasing STIR's picks
from the World Around Summit in 2022
that fetched over 10k views. The stunning
content, mentions of the renowned
stakeholders and appropriate hashtags
helped reach the views for the video
Link
 EXAMPLES OF PREVIOUS WORK
Coverage of Ukrainian-Russian
artist, Aljoscha,who created an
artistic anti-war intervention
The unique protest by the visual artist
against the Russian Invasion of Ukraine
fetched over 10k views due to its engaging
and inspiring content, selected hashtags
and lovely caption.
Link
The Emotional Clothing line by
Polish designer Iga Węglińska
Well written caption showcasing a
wearable work of art paired with high
engagement hashtags fetched us more
than 5k views.
Link
Coverage of Jayesh Ranjan
receiving a rose from a robot at
the school Tech Fest
Jayesh Ranjan, Secretary, Information
Technology (IT); Government of Telangana,
appeared as the chief guest at Tech Nex 2022
at DPS Nacharam, where he received a rose
delivered to him by robot that the children at
the school made. The reel achieved 75k+
views.
Link
THANK YOU