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NAGPAYONG HIGH SCHOOL

CONSUMERS’ BEHAVIOR OF ABM STUDENTS IN NAGPAYONG SENIOR HIGH SCHOOL
TOWARDS ONLINE SHOPPING
Submitted By:
Ramelo, Mary Jane B. Quebic, Angel Rose L.
Tiempo, Judith V. Redaja, Pinky P.
Bagac, Shampene Sarmiento, Clarisa Marinel E.
Hardenia, Joana B. Olingay, Joshua M.
Lobrigo, Aisle Laurice D. San Jose, Justin T.
Miones, Princess Izzy N. Soner, Earl James B. Pernites, Pretchie U.
12 – ABM 2
Submitted To: Ma’am: Mira Belle Cartagena
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NAGPAYONG HIGH SCHOOL

Chapter 1
THE PROBLEM AND ITS SETTING
Introduction
Shopping through online saves a lot of time and effort during purchasing of goods. Especially when we faced
the pandemic, all of us can't go outside freely because of lockdown. E-commerce is the only thing we can
rely on when it comes to buying necessities. Consumers who like or tend to stay at home and spend their time
on the internet, find online shopping to be more convenient. Online shopping is the act of making a purchase
from an e-store using a website or mobile application. It became popular in the mid-1990s with the
popularization of the World Wide Web (WWW).
Consumer behavior focuses on how individuals, communities, and organizations choose, acquire, utilize, and
dispose of concepts, products, and services to fulfill their needs and desires. Online buying behavior is the act
of making purchases of goods or services over the Internet. In the standard online purchasing procedure, when
a potential customer sees a need for a certain good or service, they go online and look for information