QUIRINO STATE UNIVERSITY

DIFFUN CAMPUS
Diffun, 3401 Quirino

COLLEGE OF HOSPITALITY INDUSTRY MANAGEMENT

….unleashing work

ENRICHMENT ACTIVITY 2

1. Choose one province within the Ilocos Region. Think of a promoting or

marketing strategy (leaflets and brochures) on how would you convince your
friends to make that province their next travel destination.
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Rubrics for Assessment:
Criteria Exceptional Admirable Marginal Unacceptable
(5) (4) (2) (1)
Graphics Graphics effectively Visuals and Use of visuals and Use of visuals
entice audience; images are images is limited; and images is
accurately conveys attractive; message is confusing or
message adequately conveyed absent; message
conveys message is confusing
Marketing Expertly develops Develops and Attempts to develop No apparent
Techniques and implements implements and implement marketing
marketing marketing marketing techniques
techniques techniques techniques
Design Original and Design is Design lacks Design is dull
creative design adequate creativity

2. Regional and Provincial Slogans

 Search the Internet for the current regional and provincial tourism slogans
used by the different provinces within the region. What does each slogan
highlight? Knowing the attractions of each province, is it the most appropriate
tagline to use? If not, do you have another suggestion on the slogan/tagline to
be used?
Region/Province Current Slogan Used Suggested Tagline

Ilocos Region

Ilocos Norte

Ilocos Sur

La Union

Pangasinan

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Rubric for this activity:
5-Presents ideas in an original manner and writing shows strong understanding
4-Presents ideas in a consistent manner and writing shows clean understanding
3-Ideas are too general and writing shows adequate understanding
2-Ideas are vague or unclear and writing shows little understanding

VISION MISSION
The leading center for academic and technological excellence Develop competent and morally upright professionals and generate
and prime catalyst for a progressive and sustainable Quirino appropriate knowledge and technologies to meet the needs of Quirino
Province and Southern Cagayan Valley. Province and Southern Cagayan Valley.

“Molding Minds, Shaping Future”

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