1.

0 INTRODUCTION
(Company background)

KFC Holdings (Malaysia) Bhd is a branded chicken supermarket chain retailer.

Nationwide, KFC Holding has operated approximately 500 KFC restaurants and
RasaMas has also launched a total of 52 Ayamas stores making it the first largest
chicken supermarket in this country.  KFC is not only involved in the chicken supply
process, but is also involved in the manufacture of buns and sauces as well as the
production of vegetables in their food products (Herzi, 2013). Initially, KFC only
became known as fried chicken pieces that contain various flavors until the company
released new products such as burgers, whipped potatoes, coleslaws, nuggets, and
desserts using the slogan "Finger Lickin 'Good" to attract the chicken lover of all
ages. KFC has two main competitors, Pizza Hut and McDonald's, which is why most
of its branches are opened in urban areas with large populations so that sales of their
products continue to increase from time to time. KFC Holdings not only operates a
chain of KFC restaurants in Malaysia but also operates in other countries such as
Singapore, Cambodia, Brunei, and India. KFC's strategy is based on innovation and
low prices. However, as a solution in an oligopoly market, some price-based rivalry
can be risky (Sin L.K,2019).

Human resource development is required by every corporation in the business in order

to effectively govern employees and fulfil the company's objectives. A company's
human resource department is its basis. The Human Resource Department may
guarantee that the company is ready for whatever difficulties await by applying
optimal human resource practises. KFC's aim is to save an effective and productive
employees, which requires more than just a salary, incentives, and some working
conditions. Employees at KFC are expected to satisfy their work requirements while
also improving their relationships with customers. Because their company is entirely
dependent on quality and customer satisfaction, KFC, as the famous brand in the QSR
industry, places a greater emphasis on employee training. To attain quality of product
and service, staff must be trained properly in the process and delivery of customer
care. They are willing to pay a high price to provide training to the employees because
KFC believes that a well-trained, successful employee may help the company have a
bright future. As a result, employees are more likely to participate in the company's

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training and development programmes. Employees that have been training at KFC are
in high demand in the QSR industry. To conclude, KFC is focusing on about their
employees careers development by proving T&D to their employees and at the same
time it will bring a benefit to the organization.

2.0 DESCRIPTION OF TRAINING AND DEVELOPMENT

2.1 TRAINING AND DEVELOPMENT DESCRIPTION: 
Training and development include increasing the efficiency of companies as well as a
person and teams that make up such organizations. Training may be defined as the
process of bringing about instant improvements in  productivity through systematic
instruction. Also, training could be defined as an effort to enhance or create extra
competency or abilities in an individual while they are still working in their existing
position and entail a transformation in a person's behavior, abilities, or understanding,
as well as a betterment in their attitude. Usually, training is a short term-process
before developmental stages. However, development entails providing opportunity for
workers to develop. Development is referring to the achievement of long-term
organisational and personnel objectives. Training and development consists of three
major actions which are development, training and education.  

2.1.1 TRAINING FUNCTIONS

There are several functions of training which are an organization that prepares for
forthcoming obstacles, encourages management and is excellent for the company
performance. The first function is the organization prepared for forthcoming
obstacles. When a company conducts training for its employees, this actually
helps them to be better prepared for the problems that the company will face one
day. Training may be used as a preventative measure to prepare workers for
expected and unforeseen changes in the workplace. This is because when
problems arise in an organization employees have been trained in ways to handle
and solve work -related problems.

The second function of training is to encourage management. This is because a

knowledgeable and extensively experienced leader is essential for an
organization. This is because an organization led by a knowledgeable person will
be able to move forward and become an excellent organization. Therefore, with

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 the training provided to employees, an organization will certainly produce
individuals who are viable and excellent in terms of leadership. Lastly, the
training function is an organization that will have an excellent performance. Any
firm that invests in training its employees will only grow and progress. By
training employees, the company will gain benefits such as having quality
employees in carrying out tasks and at the same time will be a successful
company.

2.1.2 DEVELOPMENT FUNCTIONS

Development functions are to assist in the individual's ability to bear future duties
easily for current work responsibilities can be described as the type of change and
the direction in which it occurs among employees as a result of educational and
training programs. Also, it improves overall job-related knowledge and even the
ability to adjust and change.

2.2 TYPE OF TRAINING AND DEVELOPMENT METHOD

There are several types of training which are apprenticeship training, internships and
cooperative programs, classroom training, self-directed learning, audiovisual,
simulation and E-learning. First type of training is an apprenticeship. This type of
training is when workers who enter the skilled trades get extensive training and
experience,both in terms of the actual and conceptual components of the job. On the
other hand, internships and cooperative programs are types of training that mix on-
the-job training with formal learning. These courses are often provided at educational
institutions such as universities. Classroom training is when lectures, demos, videos,
and video recordings, as well as software instruction, can all be used to convey
knowledge. 

Meanwhile, self-directed training is while programmed teaching employees work at

their own tempo. This type of training includes books, to arrange subject-matter
material, use manuals or software to break it down into more manageable material and
conceptual sequences that require the learner to respond in a consistent manner.
Audiovisual is used for teaching a variety of skills and processes for a variety of jobs.
When it is neither possible nor not safe to teach personnel on real equipment, this

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method is employed. Meanwhile, E-learning is training that requires technology and
the internet to train programs.

2.3 BENEFITS OF TRAINING AND DEVELOPMENT

The benefits from training and development are improved employee pleasure and
motivation, processes become more efficient and this leads to a financial benefit.
Besides, through training and development, the ability to accept new technologies and
processes is increased. These methods also improve strategy and product development
and lastly, reduce the number of incidents caused by a lack of safety.

3.0 Identification of one problem of the chosen HRD function

KFC offers a variety of training programs to help employees improve their skills and
performance by emphasizing excellent management and customer relations, as well as
offering high-quality food and keeping the restaurant clean. KFC offers a variety of
perks and support to its franchisees, including advertising, coaching, training, and
sourcing, to assist them succeed in the business. KFC offers Franchise Management
and Leadership courses for key restaurant workers through Yum! University
(“Franchise”) prior to the start of the business, which typically lasts eight weeks
(Training and Development of KFC, 2017). Training and development ensure that
trainees learn effectively to enable them to acquire promotion internally. According to
(Rohra, n.d.), KFC Malaysia is conducting training based on competencies consisting
of workbooks, quizzes, and on-the-job. Employees get benefits from training because
they gain a better grasp of their duties as well as the information and skills required to
accomplish their jobs. This will boost their self-assurance, which will help them
perform better overall. One problem of KFC in Malaysia training and development
function is their process of recruitment for the staff, which is, not enough qualified
trainers. This is because KFC are depending on buddy trainers which is internal KFC
trainers that provide continuous training to team members on a daily basis and
external trainers only come in for training when different KFC locations request it,
and then a session is held, but the frequency is very low (Kakade, n.d.). Every day,
there is either practical or subjective training on a variety of topics such as product
knowledge, food and hygiene, shelf life, health and safety, temperature keeping, and

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so on within KFC training methods. KFC’s employer did not provide sufficient
qualified trainers, possibly ineffective for trainees to develop themselves. The benefit
of engaging the services of a qualified and dependable trainer would be for employees
to obtain the organization's desired outcome. 

4.0 Provide one sound suggestion for a better function of HRD 

One suggestion to solve the problem related to the employee that does not have
enough qualifications is by conducting the Train-the-Trainer Model. It was discovered
that the level of pleasure both teachers and students had with the learning process
impacted how effectively learners learned. Students will learn faster and retain
material better when they and their teachers enjoy and feel fulfilled by the process
(Maslow. A, 1970). In other words,  to find the employee that meets the requirements,
the employee has to find themselves satisfied with the job they do, so they can be
more passionate about doing their work. This type of training also is intended to assist
trainers in improving their ability to train some others. A subject matter expert trainer,
for example(SMEs), a person with specialized knowledge or skills in a certain job will
help to train a small group of employees while also teaching them how to train other
coworkers. This strategy was first used by NGOs and non-profit groups, but now it
has been adopted by businesses to use in their learning and development programs.
This is happening because the trainees learn more quickly and information is
conveyed more effectively than in other teaching approaches. Train-the-Trainer
Model's main benefit is the increase of their ability to convey new competencies and
information to a diverse group of people within an organization with utilizing
resources within the company for delivering instructions on a larger scale. For
example, KFC is known for identifying its business competencies by evaluating and
maintaining its internal resources by conducting a SWOT analysis. This will be useful
in the workforce as it helps to analyze the corporation. Furthermore, employing one
professional trainer to instruct internal SMEs is much less affordable than recruiting a
sizable contingent of external instructors to perform each and every training course
held by the company. For example, the senior employees in KFC could be the
instructors of their new employees as they have more experience in the working
industry and are able to evaluate the capable employees. Thus, this approach helps

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efficiency in terms of money. Therefore, the train-the-trainer model will help to
reduce the quantity of the trainer who is not qualified for work.

5.0 Conclusion

In conclusion, Kentucky Fried Chicken Corporation is an example of a fast-growing

small business and has become one of the organizations that values efficiency in
product service as well as customer service because the efficiency of these two things
can help them in further improving the quality of their company. In addition, the
training provided not only benefits the company but also the employees themselves,
such as can help increase productivity in employees and this training will ensure that
their employees have good career development and themselves perform in the QSR
market. Therefore, by using all the existing training, the company can earn huge
profits due to its professional training method and the effect of the training is their
company can last a long time in terms of employee loyalty, have employees who have
a skil and can achieve the objectives and goals that have been set easy. In addition,
KFC will be able to compete with other organizations in the future because of the
HRD function that has been practised in the organization.

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REFERENCE

Cserti, R. (2020, January 9). What is the train-the-trainer model? SessionLab.

https://www.sessionlab.com/blog/train-the-trainer-model/. 

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Gunjam, S. (2019, September 28). What is Training and Development? - Meaning,

Factors and Techniques. What is Training and Development?
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Puleka, D., & Kakade, D. K. (2018, September 20). (PDF) COMPARATIVE

ANALYSIS OF TRAINING AND DEVELOPMENT PRACTICES IN FAST
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Rohra Follow, H. (n.d.). Human Resource Management Of KFC.

https://www.slideshare.net/hiteshkrohra/human-resource-management-of-kfc.

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