ENTREP

1. A potential market is a market you haven’t reached that covers people interested in the
product, but not yet buyers. If a brand expands its products, it can attract and attain new
demographics that aren’t customers now.
-Potential market is the part of the total population that has shown some level of interest in
buying a particular product or service. This includes individuals, firms and organizations.
Potential market is also called Total addressable market (TAM).
Based on the potential market, the manufacturers or marketers can plan for the budgets and
expenses for production and other activities e.g. marketing, promotions etc.

2. personality, class consciousness, attitudes, perceived risk, and purchase importance.

Identify what the customers want

Distribute feedback throughout your organization
Keep a Close Eye On/ Pay attention Your Competitors
Create product/service features based on customer feedback
Plan How to Implement Customer Needs into Your Operations
 REVIEWER BIO
 ORGANELLE= “little organ”, found only inside eukaryotic cells, all the stuff in between the
organelles is cytosol, everything in a cell except the nucleus is cytoplasm

 CELL MEMBRANE- Boundary of the cell, made of a phospholipid bilayer

 NUCLEUS- Control center of the cell, contains DNA, surrounded by a double membrane,
usually the easiest organelle to see under a microscope and one per cell

 CYTOSKELETON- Acts as skeleton and muscle, provides shape and structure, helps move
organelles around the cell, made of three types of filaments

 ENDOPLASMIC RETICULUM- A.k.a. “ER”, connected to nuclear membrane, highway of the

cell

@(Rough ER: studded with ribosomes; it makes proteins; Smooth ER: no ribosomes; it makes
lipids)

 RIBOSOMES- Site of protein synthesis, found attached to rough ER or floating free in

cytosol, produced in a part of the nucleus called the nucleolus

 GOLGI APPARATUS- Looks like a stack of plates, stores, modifies and packages proteins,
molecules transported to and from the Golgi by means of vesicles

 LYSOSOMES- Garbage disposal of the cell, contain digestive enzymes that break down
wastes

 MITOCHONDRIA- “Powerhouse of the cell”, cellular respiration occurs here to release

energy for the cell to use, bound by a double membrane, has its own strand of DNA

 CHROLOPLAST- Found only in plant cells, contains the green pigment chlorophyll, site of
food (glucose) production, bound by a double membrane

 CELL WALL- Found in plant and bacterial cells, rigid, protective barrier, located outside of
the cell membrane, made of cellulose (fiber)

 VACOULES- Large central vacuole usually in plant cells, many smaller vacuoles in animal
cells, storage container for water, food, enzymes, wastes, pigments, etc.

 CENTROILE- Aids in cell division, usually found only in animal cells, made of microtubules

 CYTOPLASM- entire region of cell withing cell membrane

 PEROXISOMES- are small, round organelles enclosed by single membrane which carry out
oxidation reactions that break down fatty acids and amino acids

 LYSOSOME use their hydrolytic enzymes to destroy pathogens that might enter the cell
through phagocytosis.

 CENTRAL VACUOLE plays a key role in regulating the cell’s concentration of water in
changing environmental conditions.