SAMPLING @ PERSEMPELAN

Nadzrin Azri Nor Azmi

Pensyarah Program Diploma Pemasaran
Jabatan Perdagangan, Politeknik Kota Kinabalu, Sabah
 POPULATION & SAMPLE
Factors Influence Product Preference Among Middle
East Consumer

•The population is The population in this study is

the entire group Middle East consumer that
that you want to bought Malaysia products at
draw conclusions least for the last 6 months.
about.

•The sample is the The sample consist Middle

specific group of East consumer that used
individuals that and buy Malaysia products.
you will collect
data from.
Source : Nor Azmi, Nadzrin Azri (2014) Factors influence product preference among Middle East consumer
Source : Scribd - Research Methodology
 SAMPLING FRAME & SAMPLE SIZE

SAMPLE SIZE
The size of sample refer to the
selected unit of population that
would neither be excessively
large, not too small and
generally it must be optimum.

The sample consist Middle East

consumer that used and buy In this study the sample used
SAMPLING FRAME Malaysia products which is the is 40 from the population
Sampling frame is the group sample from LinkedIn database
of individuals or objects and HWSB customer database.
(e.g., list of all playgroups in LinkedIn is the world largest
researcher’s city) from professional business social
which researcher will draw network connection and this
his/her sample. sample consist only male
consumer
Source : https://www.amritaakhouri.com/single-post/2018/01/23/sampling-process
Source : Nor Azmi, Nadzrin Azri (2014) Factors influence product preference among Middle East consumer
 SAMPLING TECHNIQUE

Source : QuestionPro.com
 PROBABILITY SAMPLING

Probability sampling is a sampling technique

where a researcher sets a selection of a few
criteria and chooses members of a population
randomly. All the members have an equal
opportunity to be a part of the sample with this
selection parameter.

Source : QuestionPro.com
 For example, in an organization of
100 employees, if the administration
department decides on conducting
team building activities, it is highly
likely that they would prefer picking
chits out of a bowl.

In this case, each of the 500

employees has an equal opportunity
of being selected.
Source : EPSA, Research Design
 This sampling is done at various
levels until they arrive at an
individual value. For example, in
geographical groups, a village can be
a cluster.

Source : EPSA, Research Design

 Divides the sample into two or more
strata, based on some categories and
a proportion from population.

For example, a fixed proportion is

taken from every class from school.

Source : EPSA, Research Design

 In this type of sampling method, a
researcher makes a list of potential
samples, then chooses a random
point to select the subject in the
sampling frame.

Source : EPSA, Research Design

 NON PROBABILITY SAMPLING

Non-probability sampling, the researcher

chooses members for research at random. This
sampling method is not a fixed or predefined
selection process. This makes it difficult for all
elements of a population to have equal
opportunities to be included in a sample.

Source : QuestionPro.com
A convenience sample simply includes the
individuals who happen to be most accessible to the
researcher.

Example
You are researching opinions about student support services in
your university, so after each of your classes, you ask your
fellow students to complete a survey on the topic. This is a
convenient way to gather data, but as you only surveyed
students taking the same classes as you at the same level, the
sample is not representative of all the students at your
university.

Source : https://www.scribbr.com/methodology/sampling-methods/
 This type of sampling, also known as judgement
sampling, involves the researcher using their
expertise to select a sample that is most useful to
the purposes of the research. It is often used
in qualitative research.

Example
You want to know more about the opinions and experiences of
disabled students at your university, so you purposefully select
a number of students with different support needs in order to
gather a varied range of data on their experiences with student
services.

Source : https://www.scribbr.com/methodology/sampling-methods/
 If the population is hard to access, snowball
sampling can be used to recruit participants via
other participants. The number of people you have
access to “snowballs” as you get in contact with
more people.

Example
You are researching experiences of homelessness in your city.
Since there is no list of all homeless people in the city,
probability sampling isn’t possible. You meet one person who
agrees to participate in the research, and she puts you in
contact with other homeless people that she knows in the
area.

Source : https://www.scribbr.com/methodology/sampling-methods/
 Researchers choose these individuals according to
specific traits or qualities. They decide and create
quotas so that the market research samples can
be useful in collecting data.

Example
A cigarette company wants to find out what age group prefers
what brand of cigarettes in a particular city. He/she applies
quotas on the age groups of 21-30, 31-40, 41-50, and 51+.
From this information, the researcher gauges the smoking
trend among the population of the city.

Source : https://www.scribbr.com/methodology/sampling-methods/
 CONTOH PENULISAN DALAM LAPORAN

CONTOH PENULISAN PROBABILITY SAMPLING Teknik Simple Random Sampling

Sampling technique that was used is probability sampling

technique. Probability sampling technique can divide into
five, simple random sampling, systematic sampling,
cluster sampling, stratified sampling and other sampling
technique. For this study the sampling techniques was
used is simple random sampling (SRS).

Source : Nor Azmi, Nadzrin Azri (2014) Factors influence product preference among Middle East consumer
 CONTOH PENULISAN DALAM LAPORAN

CONTOH PENULISAN PROBABILITY SAMPLING Teknik Judgemental & Kuota

Source : Marketing Research Kit by Harziah Ahmad Anif

RESEARCH DESIGN @
REKABENTUK KAJIAN
Nadzrin Azri Nor Azmi
Pensyarah Program Diploma Pemasaran
Jabatan Perdagangan, Politeknik Kota Kinabalu, Sabah
 CONCLUSIVE RESEARCH

Source https://rofianto.wordpress.com/2016/07/26/business-research-design/
 CONTOH PENULISAN DALAM LAPORAN

CONTOH PENULISAN RESEARCH DESIGN CONCLUSIVE RESEARCH

Research design may be broadly classified as exploratory

research design and conclusive research design. This
study was conducted by undertaken conclusive research
because it more formal and structured than exploratory
research. It base on large representative samples and the
data obtained are more subjected to quantitative analysis.

Source : Nor Azmi, Nadzrin Azri (2014) Factors influence product preference among Middle East consumer
 CONTOH PENULISAN DALAM LAPORAN

Source : Marketing Research Kit by Harziah Ahmad Anif