SWOT ANALYSIS
STRENGTHS
 Trusted and Qualified Professional
 Ideal for last moment requirement
 All requirements are met according to the
personalised needs and choice
 Customised budget for the different market
segments
 Best of the class marketing team
 The budget fits the choice
 Minimum time in delivery service
OPPORTUNITIES
 The company is currently working on only
some significant contracts or projects. They
can make money and sign deals with other
companies or projects if they build up their
service staff to that model.
 Major opportunities in untapped markets like
semi-urban and rural
  They can work with the top service providers
in the area to test their business in Tier-2
cities.
 They can acquire companies that help them
get training for their service providers or
companies that provide tools for them but
they have not pondered over this topic.
WEAKNESS
 To reduce their geographical coverage, they
need to "red list" locations where thugs do
not pay the business after receiving the
service.
 Not able to expand in the rural market
segment
 The slightly higher market price for the
service compared to the market.
 Service providers that enter private and
public locations are not checked for
wrongdoing, such as stealing.
.
THREATS
 Local labours
 The labour union might not comprehend our
goal and present a threat to them.
 The service providers broke the link of
customers with this company by giving them
fewer prices and in return giving clients
money as a whole. They do this to cut the
commission earned by the company.
 They must develop distinct market entry
tactics for Tier-2 and lower-tier cities
because India's variety causes local
conditions to vary from city to city.
SWOT ANALYSIS