A WORK ETHICS FOR COASTAL SOCIETY OF SALT

BUSSINESS OF PAMEKASAN DISTRICT INDONESIA

Gazali
Department of Management, Faculty of Economics
Madura University, Pamekasan. Indonesia
gazali68@gmail.com
gazali@unira.ac.id

Fajar SUPANTO
Departement of Management, Faculty of Economics and Business
Merdeka University, Malang, Indonesia.
Fajar.supanto@unmer.ac.id

Fadilah
Department of English, Faculty of Tarbiyah
Institute of Islamics state of madura, Pamekasan, Indonesia
Dellatsalsi@gmail.com

Abstract:
This research has a purpose to describe the work ethics of coastal society holistically on
Salt Business in Pamekasan, value process and work ethics of coastal society from generation
to generation, internal and external factors influencing the inheritance of Madura values and
work ethic, the relation between work ethic of coastal society and Business success rate. The
research is done through qualitative approach of descriptive case study to describe the existing
phenomenon. Data collection methods using direct observation techniques,depth interviews and
documentation in Pamekasan District in three sub-districts of Galis District, Pademawu
subdistrict and Tlanakan district considering the number of salt businesses in the three districts.
The result of the research shows that: (1) coastal society work ethic is attitude, personality,
habit, character and belief of Madurese so have high morale, ethics in work, persistent and not
give up in work. (2) Coastal society work ethics values is process by giving example or
parenting from parent to child by inviting their child to work by giving burden gradually
(learning by doing). This lesson is not merely about the production of salt, spirit or work ethic
for coast society of Pamekasan Madura in the salt business, but ethical learning in work,
working well on the basis of work ethic and Islam. (3) The factors of influencing the work ethic
of Madura area especially the coast society of Pamekasan namely; a)Economic demands b).
The native character of the Madurese has a high spirit c) .The natural conditions d) .Agama (4)
The relationship of work ethic of Madura and salt success in Pamekasan is very close, a
succesful salt business in Pamekasan influenced by their work ethic.
Keywords:Coastal society, work ethics, Successful.
.
Introduction

Ethos comes from Greek (ethos) which gives meaning to attitude, personality,
character, character, and belief in something. This attitude is not only owned by individuals,
but also by groups and even communities. The ethos is shaped by the various habits, cultural
influences, and the value systems which believed it, so that coast society work ethic is an
attitude, personality, character also beliefs and spirit of coast society on working.
 There is a difference of work ethic between coast society of Madura, Javanese,
Sundanese, Betawi and Chinese. In this work ethic for coast society of Madurese are known
as tenacious, diligent, unyielding, challenging and independent. Before successful in working,
the Madurese will not return to their hometown. This means that if they have to pursue a field
of work, they must succeed and not to fail. The song "Olle Ollang and Oramba Orambe" (a
song that describes the spirit of abstinence and togetherness) is also a clear proof that the
Madurese are not easily succumbed to unfavorable natural conditions. Despite the downpour
and tidal waves, they still go to sea to support their families. In their view, die at the sea is
better than die at home without getting work.
Madura look down on the unemployed and lazy to work. They are talked about, not
only by society but also their families especially for them who live near coast. The Madurese
proverb says:
"Rengnge 'regghu kong-rokong, ghepa' rapa ma're mate, lakena ne 'gulaggu' kongmarkong,
hilarious rapa mare ngarte" (your husband sitting easily in early morning not working, ask
him to understand).
The proverb is spoken by a father-in-law to his son-in-law if he is lazy to work in the
morning , just sitting relaxly. So the father-in-law will give advice and understanding to his
son-in-law until he wants to work and not to adore.
However, not all Madurese who live in coast area have the high understanding of work
ethic, but many still do not understand the work ethic of Madura so there are those who still
have a low work ethic and unemployed. Therefore, it is necessary to conduct an in-depth study
on learning values for coast society of Madura work ethics.
There are three prominent businesses in Pamekasan: batik, salt and tobacco are cultural
heritage products as familiar to Madurese, Madura is known as "Salt Island", Tobacco is known
as "golden dope" and Pamekasan as a batik district. These three businesses are Pamekasan's
greatest potential, which absorbs the most labor and effort done by generations of the original
Madurese. This superior potential can be known from the average pamekasan tobacco
production per year 18,820 tons with planting area of 31,367 ha.And for the salt can reach the
potential land as much as 888.7 ha, if normal weather is able to produce 100 tons per hectare.
Pamekasan batik experienced a tremendous development with the number of craftsmen batik
pamekasan as many as 1203 craftsmen with annual production capacity of 746,774 sheets and
able to absorb labor as much as 2602 people so pamekasan proclaimed as batik district
(Disperindag and Pamekasan plantation, 2009).
Some of the previous research that have been studied about salt business and work ethic,
such as research conducted by Syafii (2006) about the role of Government of Pamekasan
Regency in Empowering salt Farmers (Study in Galis and Pademawu district) with the
following research results: First, The Government of Pamekasan Regency in improving the
bargaining position of smallholder salt farmers is a supporter and facilitator of institutional
strengthening process of salt farming community, stimulating the improvement of production
technology, management of trading, capital and infrastructures. Second, the factors that nearly
get the empowerment of peasants salt farmers are: Internal factors like low education level of
salt farmers and land ownership of less than 1 (one) hectare, do not meet technical
requirements. External factors are the hampering of direct sales to consumers in the area and
the potential market segment due to the strong network of some traders and certain
manufacturers in the market share, besides the lack of infrastructure facilities such as the area
among island and harbor, as well as the salt trading administration policy of the central
government not fully with salt farmers.
Muhammad Djakfar (2010) the study of the business ethnic of Madurese ethnic go
overseas in Malang: to understand the dialectic of religion with local wisdom, to show the
result that the gradually has been gradually in a relatively timely manner in establishing a
Madura ethnic in Malang as a hard worker. This suggests that both santri and non-santri are
not separated in terms of motivation by religious teachings and local moral values. However,
conservative groups are more motivated by religious learning than non-santri groups who are
more motivated by good local values.
Sarah Anjani (2011) The research on ethos of Madura ethnic traders in urban case study
in Surabaya market of six Madurese traders shows that the ethnic Madurese traders apply their
work ethic is by conducting trade behavior related to Islamic values, that is friendly, honest
and does not force buyers as well as fair in weighing scales. Factors influencing the application
of their work ethic not only come from economic factors but are also influenced by many things
such as achieving the goals and the desire to please the parents and most importantly to send
their children to school.
Otto Iskandar (2002) Research on work ethic, motivation and innovative attitude toward
productivity of farmers in Kuningan West Java in 1999 with 60 randomly selected respondents.
The results of the study indicate that there is a positive correlation: (1) work ethic and
productivity of farmers (2) motivation for success and productivity of farmers. (3) Innovative
attitude and productivity of farmers, together, there is a positive relationship between work
ethic, motivation of success and innovative attitude, with farmer productivity. This research
has implications that work ethic, motivation, success, and innovative attitude can be used to
estimate farmer productivity.
From some previous studies have inspired in this study because no one has studied
about learning coast society of work etihics or research on work ethic of coast society in
Pamekasan Madura. Previous research on Madura work ethic outside Madura in Surabaya and
poor with high work ethic of Madura influenced by Islamic values and values of local wisdom
(Madura culture). While associated with research on salt business focus on the Role of
Government of Pamekasan Regency in Empowering Salt Farmers in Pamekasan.
This research study, intended to comprehensively comprehend about the learning of
Madura work ethics values on Salt business in Pamekasan. The choice of Salt Enterprises as
the object of this research because: First, since madura is known as "Salt Island". Madurese
and salt are like salt and salty taste. Both are attached to each other and can not be separated
from each other. The emergence of the term salt island for another name for the island of
Madura is a clear proof that Madura is a clear proof that Madura is one of the largest salt
producers in Indonesia exactly the coast society of Pamekasan which can supply approximately
689 tons more or about 50 percent of the national salt requirement, it can be concluded that
Madura has extraordinary natural resources (salt) and has the potential to fulfill national
consumption but after imported salt imports from Australia and India Madura Island as the
island of salt slightly disturbed, resulting in a strong awareness of the Madurese community,
especially Pamekasan to bring back Madura as Salt Island (www.kpp.go.id).
Second:Pamekasan Madura is as the area of Madura residency( karesidenan), where
Pamekasan is as the "Madurese capital" has special advantages in Salt business, Many
prominent figures in salt are born from Pamekasan especially for coast society , Salt
Associations and Salts innovation movement born from Pamekasan the formation of the Salt
Commission Pamekasan which is the first salt commission in Indonesia in the area of Salt
Producers. Third: The Movement Rejection and regulation of imported salt driven by Madura
Salt Farmers either in the form of demos or in the form of thoughts for the government. Fourth:
The response and policy of central government for salt self-sufficiency program with
intensification and extensification program of salt.
From several descriptions and based on the background of the above problems, the
focus of this study as follows: (1) How is the work ethic for coast society on Salt Business in
Pamekasan Madura? (2) How is the process of learning of coast society work ethichs values
from generation to generation of Pamekasan Madura? (3) What are internal and external factors
influenced the inheritance for coast society of Madura's work ethic values in Pamekasan? (4)
How is the relationship between coast society Madura's work ethic towards successful
business?

Literature Review

Work ethic

Ethos is shaped by various habits, cultural influences, such as the value system that he
believes. From this word ethos, also known as ethics, etiquette is almost close to moral or
values related to both moral , so that ethos contains of passion that is very strong to do
optimally, better, and even trying to achieve the quality of work that is as perfect as possible.
In the ethos, there is a kind of enthusiasm to perfect everything and avoid all damage (facade)
so that each job is directed to reduce and even eliminate completely defects from the results of
their work (no single defect) (Tasmara, 2002: 15).

Ethos also has the meaning of moral value is an inner view that is ingrained.It feels that
only by producing the best, even perfect, values that it believes can be realized. Therefore
ethos is not just a personality or attitude, but more deeply, it is a person's dignity, self-esteem
and identity. Ethos also show one's attitudes and expectations. Imam al Quraisi interpreted
hope as the link of the heart to what he wanted to happen in the future. The difference between
hope and wishful thinking is that imagination makes someone lazy and lulled by his
imagination without wanting to make it happen.

In expectation there is a tremendous power in his heart that continues to shine, sparkle,
so that it draws all his attention. They are obsessed and keep going to meet these expectations.
They want to realize their hopes or ideals that have a very strong attitude of fortitude. They are
not easy to give up or change direction from the direction they believe. We witnessed so many
people who were successfully devoted to realizing that knowledge and hope through working
spirit that did not know the word backward or surrender.

To achieve his expectations, he mustered all the strength and potential that was in him.
He lights up the spirit that inspires all the movements of his life. It is as if there is a flame that
continues to reflect light filling its mind, heart and actions. This spirit encourages behavior that
does not know the word surrender. Those who have carved out world history are those who do
not know the word "retreat". If the life dictionary is opened, they are undoubtedly incomplete
because there is one word that is missing, namely the word "give up". They are aware, hope is
impossible to achieve for those who have a retreating soul (Tasmara, 2002: 17). That's how his
obsession is to realize his hopes, so he honed his mind's eye (head), trained his fortitude and
intuition (heart) and proved it with his skills. (hand).

Work Ethics of Coastal societies

Ethos is generally defined as attitudes, views, guidelines, or benchmarks that are

determined from within a person or group of people in activity. The work ethic of Coastal
Communities includes Madurese people who are considered high because instinctively for
them to work is a part of their worship in accordance with the teachings of Islam which they
adhere to (Rifai: 2007). Coastal societies see that there is no work that will be considered heavy,
less profitable, or despicable, as long as the activities are not considered immoral, the results
will be halal and acceptable to Allah SWT. The opportunity to work will be considered as the
grace of God, so getting a job is a life call that he will pursue with all his heart. As a result the
Madurese were not afraid of losing their land or property, but they were very afraid of losing
their jobs (Kuntowijoyo: 2002).

Imron then stated several proverbial coastal societies among the Madurese about the well-
known work ethic (1) "sapa atane bekal atana '", (whoever farms will cook rice), (2) "sapa
adegeng bekal adeging" (who trades will be fleshy / healthy), (3) "ollena alako berre 'apello
koneng" (the result of heavy sweating). In the view of coastal socieities, among them Madurese,
lazy (unproductive life) is a very disgraceful thing. If there are young people "appear to be
cangkem" (chin resting) or "agellu 'to'ot" (hugging the knee aka not working), then he is
referred to as "deng gedeng" (very humble designation) (Triyuwono, 2009; Zawawi, 1996) .

The hard work of the coastal society is documented in the proverb of Madura "abantal
omba 'asapo' angin" (wave-shaped and covered with wind). This proverb implies that Madurese
for twenty-four hours in working conditions and never give up. This is a metaphor, with the
pillow in the form of waves and blankets in the form of wind with the sea as if it was the office
where they worked, as well as a bed full of challenges (Rifai, 2007). The song "Olle Ollang
and Oramba Orambe" also became clear evidence that Madurese did not give up easily on
unfavorable natural conditions. Even though the rain fell and the tides of the sea rose, they
continued to sail to support their families. In their view, dying at sea is better than dying at
home does not work.

A more detailed opinion expressed by Rifai (2007: 348) describes that the Work Ethics
of the Madura coastal community consists of:

a. Bharenteng (Very Cool)

b. Kar-ngarkar colpe '(Work hard)

c. Nyaronen (The effort that was endeavored)

d. Bada kettosanna (Make something)

e. Jhak-ngajak (Cooperation)

f. Ngowan Bakto (Managing Time)

g. Bhume ta’abingker (wander).

Success according to Coastal societies

According to Ibrahim (2004: 4) Success is to utilize and actualize the potential given
by God to us to bring benefits to the continuation and improvement of the quality of life on
earth. Success is making life a creature or someone or a lot of people better, more meaningful
because we have given a touch there. Success is doing or producing something whose age of
existence and benefits are longer than our own life. Success is doing humanitarian work,
according to the interests, talents and way of life that God has set for us.

All humans hope to get success or victory (al falah). Humans will live in two realms,
namely the world and the hereafter. Victory in the afterlife and victory of the world is
something that cannot be separated, like a side of a currency that will not be meaningful if one
side is lost. "Whoever is blind in his heart in the world, in the Hereafter will be more blind"
(Surah Al Israa ', 17:72). Success is not something that is sudden, but an achievement that needs
careful planning.

Wibowo (2002) illustrates the success of the world and the hereafter. Success is long-term and
short-term. Long term success is the success of the afterlife. While short-term success is the
success of the world.

Methodology
The research is done through descriptive case study approach to describe the existing
phenomenon. Data collection methods using direct observation techniques, depth interviews
and documentation in Pamekasan district in three districts of Galis sub-district, Pademawu sub-
district and Tlanakan sub-district with consideration of the number of salt enterprises in the
three districts. During the process of collecting data in the field, the researcher uses the tools
of recording smartphone, camera of hand phone, digital camera and other recorders to ensure
the security of data collected during research and can be rediscovered whenever needed.
This study has the purpose to describe the work ethics of coastal societies of Pamekasan
Madura holistically on Pamekasan Salt Business, the process of the values of work ethics for
coastal society of Pamekasan Madura from generation to generation, internal and external
factors that influence the inheritance of Madura work ethic values, the relationship between
coastal society work ethics and success rate In this study, the presence of researchers is
absolutely necessary. The researcher is a research instrument that must be presented for direct
viewing, direct listening, direct feel and even directly involved in the activities of the analytical
unit under investigation. Informants in this study are farmers and salt traders as well as the
community associated with salt. The position of the researcher in capturing the informant as in
the sample determination technique is oriented to obtain as much and deepest information as
possible about the focus of this study, so that this research is used in purposive sampling, that
is sampling technique with certain consideration related to research focus, whereas unrelated
selected as sample. In checking the validity of data used method: (1) Doing triangulation, (2)
Discussion with colleagues, (3) Reference sufficiency and (4) Conduct a long Observation.

Result and discussion

Based on the results of analysis and interpretation of the data obtained results as
follows:
First, that the work ethic of coastal societies of Pamekasan is the attitude, personality,
character, character and belief of the Madurese so have high morale, Ethics (enthos) in
working, persistent, not easily give up and clever take advantage of opportunities in work. This
is in line with Zawawi (2000) Madura work ethic consists of tenacity, perseverance, unyielding,
like challenges and independence.
Most coast society have the high work ethic though, from all the informants of the salt
business all confirm that indeed the reality of high spirit in working there on the business, even
the opinion of Mr. Zef Rizal that Madurese (coastal societies ) do not know working by time
(working day and night). The spirit of work is also evidenced from the observation and answers
informants that after dawn or early morning has left for work and start work.
In the case of Good (enthos) work, this value of Madurese views is very important
because this enthos means to work better, work full value, work not to hit Islamic sharia, work
must pay attention to halal and haram and work not to do cruel to others and the most important
is the view work this enthos is work is part of Worship to Allah SWT. Persistence is part of the
work ethic value of Madura. This persistent meaning is twofold, first is to stay firm on the stand
or the mind and the two are tenacious or tenacity. From this understanding of the observations
and answers infomedia of salt, tobacco and batikbusiness on average this persistence and
continued by never giving up if the work is not completed and the work has not been successful,
so that work sometimes does not know the time, they will stop working when it is finished.
Second, coastal society work ethics is the process of giving examples or parenting from
parents to their children by inviting their children to work by giving a gradual burden (learning
by doing). This lesson is not only about the production of salt, spirit or work ethic of coast
society for salt business, but learning works ethic, works well on the basis of work ethic and
Islam. Learning by doing method is the dominant learning method in the salt business, but also
there is field study method, the method by giving motivation and learning method with
storytelling has also been applied in salt business.
Thus coastal society work ethic of Pamekasan Madura can be interpreted as a process
of how capture, internalize and standardize values, in this case are the values of the work ethic
of coastal society. The values that need to be taught, internalized is the tenacity, ketekukunan,
never give up, like challenge and independent.
Third, that the factors that influence Madura's work ethic are (a). The original Madurese
indigenous people have high spirits (b). Natural Condition (c). Religion (d). Economic
demands. From the observations, observations and interviews that make the Madurese have a
high work ethic for one of them because it is the original character owned by the Madurese
especially the coast society.
According to Rifai (2007) in the book "Madurese,attitude, Behavior, Work ethic,
Appearance, and Life View which is also the original one of Madura. Men born in Sumenep,
Madura, East Java, this does not forget the roots. Through this book he tried to peel the ins and
outs of the life of Madurese. Peeling verbally who exactly they are who have been much
negative stigma.
In this book, it is disclosed that history has proved that Madurese ethnic group is one
of the tribes of Indonesia who are resistant to the drought of the times. Evident from his ability
to adapt and a high tolerance attitude to change, workmanship is unparalleled, and persistence
adheres to the principle of the philosophy of life he believes. Despite the cynical tone, it is
further acknowledged that Madurese have courage, adventure, straightness, loyalty, craft,
austerity (which sometimes leads to conscience), humor and a distinctive sense of humor.
Besides being hard, Madurese are also known for their hospitality. In his literature,
display the nature and character of the Madurese as follows, (1) strictly maintaining the
principle, (2) maintaining kinship and kinship, (3) upholding dignity and honor, (4) honoring
elders and ancestors, (5) well mannered. (Zawawi in Jonge (1998: 18 1))
Weather droughts and low rainfall on salt islands are more suitable for tobacco plant growth
that can produce the best quality if the rain does not fall for four-five months. It is not surprising
that the area of tobacco plantations in Pamekasan Regency reaches thousands of hectares or
the most widespread in all districts in East Java province contributes 63.1 percent. This hot
weather condition is also very suitable for salt production.
Madura's geografical factors include Pamekasan with its barren and arid lands, its harsh and
harsh nature conditions affecting Madurese to have a high work ethic at work.
Religion in this case Islam is a factor that influences the work ethic of Madura. Religion is a
iman and belief of the Madurese towards the teachings of religious teachings that it embraces
in this case is Islam.If Aceh is known as the "Veranda of Mecca", then Madura is known as
"Serambi Madinah." Madurese have long been known as orthodox Muslims very obedient to
his religious values (Jonge: 1989: 240).
Madurese suspect belief in the truth of Islam should be run in daily life, both at home,
community, office and in the company. Islam teaches that worship is not only a matter of
prayer, fasting, zakat and hajj. But in Islam, work is a worship so it must also be spirit. So that
the more understanding about Islam then it will increasingly have high work morale / high
work ethic
Economic Demands. Based on the results of the research note that the cause of
Madurese have a high work ethic is due to economic demands, because the Madurese is known
to prepare in advance or to plan for future needs, as Kusmanto opinion: "Orang madura andik
semangat teggi karena orang madura seekakanna bulan dateng kotu bada sateya, orang jaba
karkar cokcok"(" Which causes the Madurese to have a high work ethic because the view of
Madurese who will be eaten next month should seek now ").
The craft is not the only character of the Madurese work ethic which is unfairly adept,
because its tenacity to work hard “nyare kasap” (looking for a bite of rice) is also admired by
the crowd. Like the proverbkar-ngarkar colpe’ (mengais terus mematuk – ‘mengais pagi
makan pagi, mengais petang makan petang’) with great effort and patience will do an activity
that seems trivial to then reap the results that may not be how much. For them there is no
humiliating job as long as it is lawful and pleasing to God so they do not hesitate to be rags,
old metal collectors, farm laborers, street hawkers, becak drivers, bakul rujak, street barber,
porters, street vendors, , boat miners and other rough work (Rifai: 2007).
The purpose of economic demands is to work diligently to meet the needs of his life as the first
needs of human beings namely physical or biological needs. Frederik Winslow Taylor Malayu
SP Hasibuan (2001) put forward the theory of classical motivation or single need motivation
theory. This theory holds that man willing to work hard to fulfill his physical / biological needs,
in the form of money / goods from his work.
Fourth, very close relationship between Madura work ethic and business success. The
relationship of work ethic of Madura and salt success in Pamekasan is very close, salt business
success in Pamekasan influenced by work ethic Madura.Etos work of Madura is fire burning
spirit work so that if it has a high work ethic Madura inshaAllah will achieve success in work,
it is delivered by Suhartono chairman Kadin pamekasan. Overall it says that when working
means that having a high work ethic of eating salt yields also adds a lot (productivity of high
salt yield) and the quality of salt also increases, as well as other businesses that will ultimately
affect on better results.
From many studies many of which illustrate a positive correlation include research on:
Work ethic, motivation, and innovative attitudes towards farmer productivity, Otto Iskandar
Graduate Program, Jakarta State University (Makara, Social Humanities, Vol 6, No. 1, June
2002 ) Based on the results of the analysis of the data obtained the following results: work
ethos has a positive relationship with farmer productivity (r = 0.58), the higher the work ethic,
the higher productivity of farmers in farming, in accordance with the statement Tasmara (1991)
high work has a meaning to earnestly mobilize all his potential to achieve something, it is said
also that people who have a high work ethic is very respectful of time, never feel satisfied,
frugal and have high morale. Variable of farmer productivity can be explained by work ethic
variable equal to 34%. This means that the work ethic is an important variable to note in
explaining the ethnic productivity variables in farming. There are many ways that can be
applied to develop and improve the work ethic, because the work ethic is a fundamental attitude
toward the self, and is a valuative evaluative aspect (Morgan 1961), such as raising awareness,
so that the ethosincreased farming work that will increase the income and prosper life of
farmers.

Conclusion
Based on the exposure in the discussion that has been presented in this research, the
conclusion of this research result can be presented systematically according to the research
focus as follows: 1). The work ethics for coastal society of Pamekasan Madura is a Madurese
attitude, personality, character, character and belief with high morale values, Ethics in work
(enthos), persistent and not easily give up in work.2). coastal society work ethics Working
Ego is a process of how to capture, internalize and standardize values, in this case are the values
of the work ethic of Madura. The values of the work ethic of Madura in general that need to be
taught, internalized and standardized are tenacity, perseverance, unyielding, likes to challenge
and independent. Also the values of the work ethic of Madura specifically in salt business is
high morale, enthos in work, persistent and not easily give up in work.Value of work ethics is
the process by giving examples from parents to their children by inviting their children to
work by giving the burden gradually (learning by doing). This lesson is not merely about the
production of salt, spirit or work ethic of Madura in the salt business, but ethical learning in
the work (enthos), works both on the basis of work ethics and Islam. Learning by doing
methods of learning by doing is a dominant learning method in salt business of Pamekasan.3).
The work ethics of coastal society of Pamekasan is much influenced and shaped by various
habits, cultural influences, and the value system that he believes. These factors are internal
factors that are influenced by from within the human self itself and external factors that are
influenced by outside the human self. Factors influencing Madura's work ethic are: a. Economic
Demands b. The original character of the Madurese has a high spirit c. Natural conditions d.
Religion Of these factors, the native characteristic factor of Madurese possessed high spirits is
an internal factor influencing the work ethic of Madura, and the factors of natural condition,
religion and economic demands are the external factors affecting the work ethic of coastal
society of Pamekasan Madura. Work Ethos is as a spirit, spirit, spirit and mentality that
manifests into a set of positive work behaviors such as: diligent, thrifty, passionate, meticulous,
diligent, tenacious, patient, accountable, responsibel, integrity, respectful of time, appreciate
knowledge, creative, innovative, and so forth. So the work ethos greatly affect the success of
the business. The relationship of Madura work ethic and salt business success of Pamekasan is
very close, salt business success of Pamekasan influenced by coastal society work ethics.

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