CHAPTER 1

MARKETING STRATEGIES OF “THE SOULED STORE”

Abstract:

The Souled Store is a successful online clothes selling brand, what is “The Souled Store”,

What are their strategies, how it works, company reports, how they market their products.

This study is about the above mentioned topics.

Introduction:

The Souled Store private limited is an online men, women apparel/clothing , business
company

It is an Indian company, logistics and others are majorly happening around in India it also
provides foreign delivery of clothes of their brand.

The Souled Store is a casual apparel wear brand, based in India. It is a manufacturer and retailer of a wide
range of quirky apparel, mobile accessories, backpacks, badges, etc. that are designed with pop-culture
themes like superheroes, movies, cartoons, TV shows, and more.

It is India’s largest brand for official, licensed merchandise for sports teams, comedians, and musicians
with licenses from Disney, WWE, IPL teams, ViaCom18, etc. The company has 5 million monthly visitors
to its digital channels (web & mobile).

About:

The Souled Store Private Limited is an unlisted private company incorporated on 25

February, 2014. It is classified as a private limited company and is located in Mumbai City,
Maharashtra. It's authorized share capital is INR 2.84 cr and the total paid-up capital is INR
2.47 cr.
The Souled Store's operating revenues range is INR 1 cr - 100 cr for the financial year ending
on 31 March, 2021. It's EBITDA has increased by 156.50 % over the previous year. At the
same time, it's book networth has increased by 4.10 %.

LIMITATIONS OF THIS STUDY:

Not enough public source of opinion.

“The Souled Store” is a pan Indian online clothing company, and people here in Chennai
might and might not be known of this company.

Thus makes this study comes under quiet limitations.

SCOPE OF THE STUDY:

This study is on their (The Souled Store) marketing strategies as above mentioned topics.

Awareness about Indian online clothing companies and what and all we get to know about
this new phase of buying clothes.

When it is done by showing one company’s strategies and about can be an example as a
whole Indian style of marketing.

Objectives of the study

To know about the awareness level of the customers towards “THE SOULED
STORE”
To identify the marketing strategy level towards JIO sim cards.
To find out factors influencing the customers.
To identify the reasons to buyfrom the company “THE SOULED STORE”.
To suggest any improvements and adaptations from it

1.6 Research design

Research is done for collecting essential information that helps to solve certain
problems effectively. In order to find the marketing strategies of the company souled
store, sufficient relevant information needs to be collected.
1.6.1 Nature of study
The study is descriptive in nature.

1.6.2 Nature of data

Primary and Secondary data is collected in order to obtain relevant information to
conduct the research.
Primary data: Data was collected from the buyers of the souled store company using a
questionnaire.

1.7 Sample design

A Sample Design is the framework, or roadmap, that serves as the basis for the
selection of a survey sample and affects many other aspects of a survey. The main
objective of sample design is to know the characteristic of the population.

1.7. Method of Sampling

The Sampling method used in the study is Convenience Sampling under the Non-
Probability Sampling method.

1.7.4 Size of sample

A convenient sampling size of 100 respondents has been randomly selected.

1.8 Tools for Analysis

Questionnaire was created in order to receive the necessary response required from
the sample to achieve the research objective. The tools used for this purpose are pie
charts and bar graphs.

1.9 Limitations of the study

The sample size is limited to 60, so it might not provide accurate result of
entire population.
Personal bias of the respondents could influence the authencity of data.
 The sample taken for research was concerned only for customers rather that
thousands of customers scattered around the city.
 Since the project has to be completed within a short period of time the
information collected could be biased.

What Is The Contribution Of Their Brand To The Society?

Nowadays people are wildly attracted to fashion and statement wearing clothing.

Thus makes them buy clothes of brands which are not from our own country, which shows
that in our country there aren’t much creative clothing brands this Souled Store clothing
brand proved it wrong and doing great job among the society, that we also have creative
minds in fashion.

Description: 
This company owns and operates an online marketplace that sells printed t-shirts, phone
covers, backpacks, boxers, mugs, badges

Products & Services: printed t-shirts, phone covers, backpacks, boxers, mugs, badges,
magnets, socks, flip flops, notebooks, posters, stickers, caps, and hoodies
Category: Service Provider

The current status of The Souled Store Private Limited is - Active.

1.10 Chapterisation
Chapter 1: Introduction
An inscription about the project in a whole, showing what all is being done and what
is being proved by conducting the project on this particular topic.
Chapter 2: Review of literature
A literature review is a text of scholarly paper, which includes the current
knowledge including substantive findings, as well as theoretical and methodological
contribution to a particular topic.
Chapter 3: Industrial and company profile
A detailed insight into the working and main goals set by the company in its
production and objectives to fulfill.
Chapter 4: Data analysis and interpretation
The systematic presentation and evaluation of the collected data, in order for the
information to be interpreted in such a manner that it can be used to conduct the
study and achieve necessary result.
Chapter 5: Findings, suggestions and conclusion
Declaring the final findings from the project and stating whether the expected results
were received and the main reasons for it.