Guide:: How To Create Packaging Artwork Files (Step by Step)

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01793 754 444 packaging@gwp.co.uk

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files (step by step).

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for printed packaging Sample cases
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Please see below for a quick guide to the contents of this document. Search
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Why it is so important to get your packaging artwork right? Single Source
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01 Software
Suitable programmes and packages for creating your artwork files
02 Layout
Understanding cutter guides, bleeds, safe margins and more

03 Colours Foam Packaging Waterproof cases
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Ensuring you achieve vibrant, accurate and impactful printed colours Wesbsite
Why GWP
04 Placing Elements
Correct layout of items within your design
05 Graphics / Images
Sensible and correct use of logos, graphics and photographic imagery
06 Text & fonts
Use of suitable typefaces and fonts for legible text
07 Proofing
Checklist of final points for review before sending your artwork
08 Exporting & Sending
How to submit your files in the correct manner.
TEL: 01793 754 444 WEB: www.gwp.co.uk/packaging EMAIL: packaging@gwp.co.uk

© Copyright 2006-2018 GWP Group
Registered Office: GWP Group Limited, Unit 20 Chelworth Park, Cricklade, Wiltshire SN6 6HE | Registered in England and Wales No.05459368

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Introduction. Corriplast
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Creating Packaging Artwork Files.

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Step by step guide for successful print

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Whilst the primary function of your packaging is to protect your products during transit, it
can be so much more than that. Distributors Sheet material
It can help you gain brand awareness. Position your business in a specific section of your
Efficiency Single Source
market. Provide instructions or safety information. Flaunt your environmental credentials.
Ultimately, it can alter the perception of your company,
Emails and in turn, drive sales. SPA
But all of this can only be achieved using suitableEnvironment

print. Specialist corrugated
ESD to
And whilst large, multi-national businesses are likely have extensive in house teamsSSI
Foam of Schaefer
graphic designers, or work with established (i.e. expensive) design agencies, what about
smaller businesses? Exclusives Stock Reduction
Unique Benefits
Foamthe benefits of printed packaging.
SMEs and even lesser known brands should still reap
But without necessarily having the people or resources to create the required designs and
artwork files, how do they go about doing this?
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Well, this guide sets out all of the key points to consider when setting up artwork.
Why GWP
With a patient, methodical approach, following these guidelines will allow you or colleagues
within your business to create artwork files which can be used to add dynamic, impactful
designs to your corrugated packaging.
We hope you find it useful, but for any questions or assistance, please get in touch.
Ruth Cook
Managing Director | GWP Group
Key points this guide covers:
> Understanding cutter guides, and correctly laying out elements

> Different colour models, libraries, and their correct use
> Ensuring fonts and text are legible
> How graphics, logos and imagery should be implemented
> Correctly exporting and submitting artwork files


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01: Software Corriplast
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1.0 Art-Working Packages

Use of suitable software for creating your artwork

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When creating your artwork, it is important that you do so using suitable software.
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1.1: Generally accepted software
GWP – and the majority of packaging manufacturers – would be able to accept artwork
Emails created using the following software packages:
SPA
> Adobe InDesign Environment Specialist corrugated

> Adobe Illustrator
> Adobe Photoshop* ESD Foam SSI Schaefer
> Corel Draw
> QuarkXPress Exclusives Stock Reduction
*Whilst Photoshop can be used (and may be particularly Unique

Foam suited to designs with four colour, Benefits
photographic imagery), due to the large file-sizes
it creates, we would recommend against using it or similar photo manipulation software unless absolutely necessary.
Important: Please be aware that files created using the Microsoft Office suite of programs (e.g. Word, PowerPoint, Excel and Publisher) are
not designed for commercial printing. Fulfilment Wesbsite
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02: Layouts Corriplast
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2.0 Using Supplied Cutter Guides

Making correct use of files provided by your packaging supplier

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Before creating your artwork files, you should request a cutter guide / die line (effectively your packaging template) from your packaging
supplier. But it is important that you know how toDistributors
use this correctly. Sheet material
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2.1: Orientation (inside / outside view) Single Source
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When creating artwork, your packaging supplier will send you a file to use a guide for positioning the various elements of your artwork
layout. This is referred to as a “Cutter guide” or “die line”.
This file, usually provided by GWP Packaging or your packaging supplier as an AI (Illustrator)
ESD Foam or PDF, will nearly always show the inside view.
SSI Schaefer
This is because it is also used for creating tooling which creases as well as cuts.

It is crucial that you “flip” (i.e. mirror) the supplied file to ensure you are laying up the artwork on the outside view of the box.

If you are creating the artwork for the inside of the box (e.g. for ecommerce packaging) then you will not need to flip the design. If you are
having print on both the inside and outside views, you will need to create 2 separate artwork files.
If in doubt about whether you are using the inside or outside view, please contact your GWP adviser who will be happy to help.
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2.2: Scaling
Sometimes, your packaging will be so large that certain software will not be able to process the cutter guides (for example large transit
packaging, pallet boxes, larger POS etc.)
In this scenario, it is possible to reduce the size of the layout, for example to 50%. If doing this, ensure you inform your supplier you have
done this, and make sure all placed imagery will be at least 300 dpi when scaled up.


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2.0 Using Supplied Cutter Guides (continued)

2.3: Layers Damage Sample cases
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Whenever possible, please save your artwork on a separate layer to the cutter guides, otherwise it can become difficult to remove this for
printing.
Besides this, in order to ensure your custom packaging cuts and prints correctly, it is very important that the unique structural die line is
included, unmodified, as part of the print file.
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Keeping the cutter guide on a separate layer not only ensures you do not accidentally modify it, but can also allow you to toggle the visibility
(i.e. changing the guides to a different colour if they are not visible against blocks of colours).
2.4: Safe Margins ESD Foam SSI Schaefer

Due to the accuracy of registration and potential movement during printing and cutting processes, any elements which do not “Bleed” (see
below) should be placed at least 5mm away from the cut or crease lines.
2.5: Adding Bleeds Foam Packaging Waterproof cases
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Bleed is a printing term that refers to printing that goes beyond the edge of a cut. Effectively, the bleed is the area to be trimmed off. For
packaging and POS displays, bleeding is also required internally for each panel over crease lines. Artwork including background images and
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fills of solid colour which are intended to extend to the edge of the panel must be extended beyond the cutter/crease line to give a bleed (see
diagram below)
Failing to provide bleed in your artwork would result in finished pieces showing a thin area of white or brown unprinted board on the edge.
GWP Recommend you include a bleed of 5mm on your artwork files.
Bleed
Safe Margins


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03: Colours Corriplast
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3.0 Correct Use of Colours

How to ensure vibrant, bold print on your packaging

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Whether you are looking to match brand colours, achieve a striking and impactful appearance in store, or to simply lift a standard transit
carton, correct use of colour plays an important role in the creation of your packaging artwork.
3.1: Process vs Spot Colours Efficiency Single Source
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Process Colours are referred to as CMYK, Cyan (C), Magenta (M), Yellow (Y) and Black (K), four colour process or even just process. These
different colours are used to reproduce a colour image. Combined together in varying proportions CMYK is able to produce the full colour
spectrum.

Pantone colours are often specified for printing as a ‘spot colour’, a specific colour printed using an ink made exclusively and typically for jobs
which require no full colour imagery like colour matching for corporate branding to ensure consistent colour reproduction.
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3.2: Choosing colours
Pantone spot colours that are intended to be four colour process and litho printed should be converted to CMYK using the Pantone+ Colour
Bridge® library. This is usually not necessary for digital printing as our digital presses create a colour simulation for spot colours.
Packaging that is to be printed using the flexographic method does however support Pantones and other spot colours, alongside CMYK.
If your job is full colour, please ensure that you work entirely in CMYK. If your program does not support CMYK or Pantone, we will need to
convert your colours before printing.
3.3: RGB Conversion
The RGB colour model is where images / graphics are made up of Red (R), Green (G) and Blue (B). This is used for images which are intended
to be viewed on screen, NOT printed.
As such, please convert all RGB colours to CMYK to avoid unexpected colour shifting when printed.


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3.0 Correct Use of Colours (continued)

3.4: Black ink saturation Damage Sample cases
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It is common to see black elements created using 100% C 100% M, 100% Y and 100% K. This means there is an ink coverage of 100%, which
can cause issues with drying, ink smearing, smudging, poor definition and even distortion of the substrate (i.e. corrugated cardboard).
Conversely, using a black built using 0% C, 0% M, 0% Y and 100%K can sometimes result in a washed out, dark grey appearance rather than
a dark black.
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Therefore, if your artwork includes black, we recommend it’s created as a “rich” black with 30% C, 30% M, 30% Y and 100% K. Although it is
not necessary, many printers recommend including a 0.5pt stroke of 100% K to avoid print overspray.
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3.5: Monitor colours
Please bear in mind that monitors and desktop printers do not produce accurate representations of the press printed colour.
3.6: Kraft vs White material
Please also note that printing onto Kraft (i.e. brown) cardboard can alter the appearance of your colours (due to both the background colour
but also the difference in contrast) when compared with printing onto white material.
3.7: Spot laminate / varnish areas
Matte or gloss varnishes should be indicated on a separate layer in your artwork, which must be clearly labelled. Indicate the shapes / areas
to be coated, and this will be treated as printing an additional spot colour.


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04: Placing Elements Corriplast
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4.0 Adding Elements to Custom

Your Layout
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Placing logos, images, graphics and other items

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Having setup your artwork file to be in the correct format and colour mode, you can now begin adding your design to the template(s). Keep
these key points in mind however.
4.1: Orientation Efficiency Single Source
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It can be difficult to visualise how elements will be displayed on different panels when the packaging is folded up / assembled.
It can be a useful exercise to print out a copy of the cutter guide, and fold as though assembling it. This will then allow you to ensure that
specific elements (such as logos, text etc.) will be the correct way up when printed.
4.2: Scaling correctly Exclusives Stock Reduction

When scaling elements within your artwork software, it is also possible to scale them correctly.

Simply dragging the corners to the correct size can distort the element, making it seem stretched or squashed. This can be avoided by
holding “shift” when altering the sizes (as this maintains the aspect ratio) or even better, using the “transform” option within Illustrator to
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specify an exact size (again ensuring the proportions are locked).
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4.3: Transparency
Transparency can cause unusual effects depending on how it is setup in your document.
If you are using or planning on using areas of transparency on your artwork, please inform GWP (or your printer) when submitting your
artwork.


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04: Placing Elements Corriplast
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4.0 Adding Elements to Custom

Your Layout (continued)
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4.4: Line width Damage Sample cases
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It is advisable to use line widths of no less than 0.5pt when creating your artwork. Using thinner strokes or lines than this may result in tem
not printing correctly or being visible depending on the colour used.
4.5: Barcode sizes Efficiency Single Source
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Ensure barcodes or other scan-able elements are included at the correct size as per the instructions of the software / organisation that
produced them.
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Corriplast Quality
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Whether you are looking to reduce your packaging costs, are
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new packaging project coming up, GWP can help.
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05: Graphics / Images Corriplast
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5.0 Correct Use of Imagery & Logos

Ensure correct branding and print Damage

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Graphics and imagery are one of the easiest areas to get wrong when setting artwork. But following the below points should help.

5.1: Vectors vs rasters / bitmaps
In simple terms, raster files (also referred to as bitmaps)

Emails are images made up from pixels
SPA(tiny dots). These are used for full colour graphics
and photographs due to the level of detail that can be achieved. Common formats include .jpeg, .tiff and .png.
Vectors on the other hand, are effectively mathematical formulae, which store the lines, shapes and colours that make up an image. These
are often saved as .ai, .eps and .pdf files, and are also used for fonts.
5.2: Use of Vectors Exclusives Stock Reduction

Where possible, vectors should be used for logos, icons and graphics.

This will produce a much crisper finish on the print, and also allows them to be scaled to any size without a loss in quality.
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5.3: Use of raster files
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All images included in your artwork file should be supplied at least 300dpi in the correct colour mode at the placed size. This includes any
scanned documents, although we advise against these due to their generally poor quality.
For best results, all artwork and images should be a minimum of 300dpi at finished print size and embedded within the artwork. As a rule of
thumb, if you are unsure about the resolution of your image zoom in to 300% and, if you can see pixels, it is likely you will see them when the
artwork is printed too.
If images are at resolution of 150dpi or lower at 100% scale this can result in a loss of sharpness and “pixelated” look (straight lines will have
a “staircase” effect).
Suitable formats for raster images include jpeg and tiff.


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05: Graphics / Images Corriplast
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5.0 Correct Use of Imagery & Logos (continued)

5.4: Using Web Images Damage Sample cases
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Images and logos downloaded from websites are mostly between 72-96dpi and are therefore unsuitable for printing. If you upscale or add
resolutions to images in your image editing software, this will not increase the quality of the image and may result in blurry or bit-mapped
images. For example, a 300dpi image scaled to 400% when placed is only 75dpi.

We recommend using professional images as low quality images can only downgrade your design. There are many companies supplying
stock image galleries online for example, Shutterstock or Getty Images.
Emails SPA
5.5: RGB Environment Specialist corrugated

Please also note that web images will nearly always be RGB, so would also need to be converted to CMYK to avoid unexpected results.

You may also find that many digital camera images will also default to an RGB colour space, so please ensure that these are also converted to
CMYK before use (or that your design software can do it for you).
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06: Text Corriplast
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6.0 Legibility of Text Custom cases Rigid plastic products Wh
Making sure text is clear and addsDamage

value Sample cases
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Text can play an important role in your packaging design - from branding to handling instructions, batch numbers or health and safe
guidance.
6.1: Fonts (embed / outlines) Efficiency Single Source
Emails SPA
It is advised that all text and line art graphics are converted to vector outlines. This ensures that missing fonts are not replaced and print
incorrectly. Remember to keep a copy of your artwork with the text that has NOT been outlined in case you need to make any changes (e.g.
you spot a typo).

If your software does not allow you to outline fonts, when creating your PDF file all the fonts should be embedded. Only correctly licensed
fonts should be used. If supplying original artwork (e.g. suing Adobe InDesign) all the font files must be included within a clearly marked
folder within the main artwork folder.

6.2: Font sizes
It is recommended to use 10 point and larger for any text on your design. Fonts below 10 point may not print legibly, especially if a font is thin
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(or features of a font are thin, like serifs or cross bars).
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6.3: Font weight of “reversed out” text
When reversing type (e.g. having white text against a coloured background) use one weight heavier than the weight you intended to use.
Avoid specifying small trademark and register mark symbols to print in reverse, as they may fill in when printed.
T T


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07: Final Checks / Proofing Corriplast
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7.0 Avoidable Mistakes Custom cases Rigid plastic products Wh
Spotting small errors and issues before

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Before sending your artwork, here is handy final checklist to run through.

7.1: Proofing checklist
Emails
Have you placed elements on the correct view SPA
(inside or outside of your cutter guide)?
Are colours set to CMYK (including the document and all images used)?
Have you supplied any Pantone reference numbers?
Have you used vectors for logos and icons?
Are all images 300dpi or more?
Exclusives
Does the artwork include at least a 5mm bleed? Stock Reduction
Do any elements fall within the 5mm safe margins (i.e. by crease / cut lines)?
Have you outlined all text?
Is all text an appropriate size / weight? Foam Packaging Waterproof cases
Have you proofread your document?
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Are all stakeholders within your business happy with the final design? Wesbsite
Have you exported it in the correct format?
Why GWP


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08: Exporting / Sending Corriplast
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8.0 Exporting and Submitting Your Files

The correct process for generatingDamage

and sending print ready files
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The final step in the creation of your artwork is to correctly export (or package) your artwork, and send t your packaging supplier.

8.1: Exporting as a PDF
For the best results, artwork should be supplied as a press ready PDF.
Emails SPA
> All PDFs should be set to high resolution to be press ready

> All PDFs must include 5mm bleed
> All fonts should be outlined before exporting, or Foam
ESD at least must be embedded within
SSIAdobe Acrobat: the ‘File > Properties > Fonts’ tab
Schaefer
shows a full list of fonts used in the document. Every font should show as embedded or an embedded subset.
If printing by litho or digital, any process colours are converted to CMYK prior to creating a PDF. This is not necessary for flexographic
printing. Converting spot colours to CMYK after creating a PDF may produce unexpected results (especially when transparent effects are
involved)

Using the PDF/X-3 standard is recommended.
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8.2: Sending Original Artwork Files Why GWP
InDesign and QuarkXPress allow the packaging of artwork which collects the artwork and all images and fonts in a convenient folder.
InDesign does this via the Package command and Quark via the Collect for Output command.
> All placed images and used fonts must be included along with the artwork file.
> It is good working practice to include (at least) a low resolution PDF along with any original artwork to check against.
> If supplying original artwork all placed images (TIFF, EPS, JPEG) must be included within a clearly marked folder (e.g. Images or Links)
within the main artwork folder.
8.3: Sending artwork (we transfer / email)
Most packaging suppliers and printers will accept files electronically. Files up to 10mb can usually be sent via email
For larger files up to 20GB in size, you can use an FTP service, or use an online tool such as We Transfer or Dropbox (please note the transfer
completion time depends on the speed of your internet connection and the file size).
Alternatively you can send file(s) on a memory stick or CD.


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Thank You. Corriplast
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We hope that you find this guide useful.

If you need further help, please just ask!

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Thank you for taking the time to read this guide.
If you would like to discuss any aspect of your packaging supply or how GWP Group can help you create striking printed boxes, then please
do not hesitate to contact us using the details below.
Emails SPA
Who are GWP Group?
Offering the complete spectrum of protective packaging products, GWP play an integral role in our customers’ supply chains, both as a
cost-effective manufacturer and cost-focused design partner.
Corrugated cardboard, flight cases, engineered foam inserts, Correx, anti-static packaging, materials handling solutions and a range of
coatings – you can benefit from market leading knowledge and experience in every one.

GWP’s core values are product innovation, quality systems and the highest level of customer care. With a growing team of dedicated sales
and customer support advisors, backed up by an Foam
expertPackaging
design team and dedicated production planners
Waterproof cases and operatives, we take great pride
in being responsive to our customers’ needs and always offering the highest level of customer service.
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Operating out of a number of modern production facilities across Wiltshire, GWP works with clients both locally and throughout the UK.
Why GWPblue chip companies.
This has seen strong partnerships forged with everyone from small businesses to international


Guides 01793 754 444 packaging@gwp.co.uk
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Expertise in corrugated transit, fulfilment
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& retail packaging SPA
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GWP Packaging offers your business innovative, cost effective corrugated packaging design
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The wider GWP Group can also help with any other packaging requirement you may have.
So whether Rigid
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Case Studies News Distributors She

Cases Packaging products Efficiency Sin

01793 754 444 packaging@gwp.co.uk

Contact Us POS / Retail Environment Spe

Correx products Protection ESD Foam SSI

Costs Returnable Fulfilment We

Anti Static Packaging

How to create Damage

files (step by step).

Environment Specialist corrugated

News Correx products

POS / Retail CorstatAnti Static Packaging Low volumes

Protection Costs Careers Markets

Layouts Colours Proofing

Corriplast SPA Quality

Cases Packaging products Efficiency Sin

01793 754 444 packaging@gwp.co.uk

Contact Us POS / Retail Environment Spe

Correx products Protection ESD Foam SSI

Corstat Resources Foam Packaging Wa

Costs Returnable Fulfilment We

Guide. Custom cases Rigid plastic products Wh

How to successfully create artworkDamage

Introduction Distributors Sheet material

Understanding cutter guides, bleeds, safe margins and more

03 Colours Foam Packaging Waterproof cases

Correct layout of items within your design

Sensible and correct use of logos, graphics and photographic imagery

06 Text & fonts

Use of suitable typefaces and fonts for legible text

Checklist of final points for review before sending your artwork

08 Exporting & Sending

How to submit your files in the correct manner.

TEL: 01793 754 444 WEB: www.gwp.co.uk/packaging EMAIL: packaging@gwp.co.uk

Cases Packaging products Efficiency Sin

01793 754 444 packaging@gwp.co.uk

Contact Us POS / Retail Environment Spe

Correx products Protection ESD Foam SSI

Corstat Resources Foam Packaging Wa

Costs Returnable Fulfilment We

Creating Packaging Artwork Files.

Step by step guide for successful print

But all of this can only be achieved using suitableEnvironment

Key points this guide covers:

> Understanding cutter guides, and correctly laying out elements

TEL: 01793 754 444 WEB: www.gwp.co.uk/packaging EMAIL: packaging@gwp.co.uk

Cases Packaging products Efficiency Sin

01793 754 444 packaging@gwp.co.uk

Contact Us POS / Retail Environment Spe

Correx products Protection ESD Foam SSI

01: Software Corriplast

Corstat Resources Foam Packaging Wa

Costs Returnable Fulfilment We

1.0 Art-Working Packages

Use of suitable software for creating your artwork

> Adobe InDesign Environment Specialist corrugated

*Whilst Photoshop can be used (and may be particularly Unique

TEL: 01793 754 444 WEB: www.gwp.co.uk/packaging EMAIL: packaging@gwp.co.uk

Cases Packaging products Efficiency Sin

01793 754 444 packaging@gwp.co.uk

Contact Us POS / Retail Environment Spe

Correx products Protection ESD Foam SSI

02: Layouts Corriplast