What is a Campaign?

It
refers to a set of
organized activities
designed to influence
policies and practices
to achieve lasting
change. Campaign
always goes beyond
just influencing policies
and practices and
always seeks to engage
the public in taking
action and creating
broader movement for
change.
 actions, events and
activities to achieve a
change and to raise
awareness on a
specific issue working
more widely across
organization or
people
 includes lobbying
those in power to
make changes and a
combination of a
number of actions to
build a public support
to change.
Activity 3.2 Identify the
language used in the
following campaigns.
Write either figurative
or literal on your
answer sheet.
1. “Stay at home, Be
like a Hero”
2. “Protect Your Self,
Protect your Family”
3. “Make the right
Planet to Live in”
4. “Fight Against Illegal
Drugs, Be a Catalyst of
Change”
5. “Education is the
ladder to success.”