UNJUMBLE LETTERS

Arrange the letters to form a word.

 SERERCHA
provides solutions to the problems
 RESEARCH
provides solutions to the problems
 PAIGNMAC
advertisements that revolve a single
subject
 CAMPAIGN
advertisements that revolve a single
subject
 CYCAADVO
it is an action for-a - cause
 ADVOCACY
it is an action for-a - cause
 Language of Research,
Advocacies, & Campaign
I. Language of Research
A. Language is a powerful tool in building effective
and harmonious relationship.
B. It is a tool for communication, expression and
interaction.
C. It bridges the gap in accessing information and
expressing oneself.
● Oral
● Written
● Non- verbal
If you are interested in getting the reward, what
would be the best way you can do to discover the
vaccine?
Research
❑ Research is a systematic investigation and
study of materials and sources in order to
establish facts and reach new conclusions
(Oxford Dictionary).

❑ Through research, you can investigate an issue

then discuss findings and propose solutions or
options to address the issue.
Here is an excerpt of a research report. Notice the highlighted words inside
the parentheses.

Remember, in writing a research report, the language to be used should be

literal – it is direct, denotative or exact meaning of a word.
Activity: Recognizing appropriate language used in Research
In the paragraphs below, choose the word that is more appropriate
to the context presented. Answer on your paper.
II. Language of Advocacy
● For you, what issue concerning young people
that needs to be changed or you need not to
be silent about?

● In addressing issues, is learning the skill to

convince others of your ideas important too?
Why or why not?
❑ The word “advocacy” comes from the Latin
‘advocare’ and literally means ‘to call out for
support’.
❑ Advocacy involves promoting a principle or
cause of someone or a group of people.
❑ Advocacy is an active promotion of a cause
or principle. It involves actions that lead to a
selected goal.
Mass Advocacy –
Organized and
orchestrated through
large groups (i.e.
polls, protests).
Media Advocacy –
Using media as the
primary means to
promote a specific
cause.
Health Advocacy –
Supporting the rights
of patients and
improving the
community of
people who care
about patients.
Self-Advocacy –
Motions taken by
individuals to
support their own
rights in the
workplace, schools,
etc.
❑ Advocacies can be delivered through
campaigns in Social Media, TV Commercials,
YouTube and other internet platforms.
Figurative language is a language that is indirect, connotative or goes beyond its literal meaning.
● ‘Plant trees to sustain life.

This uses literal language.

● “Read a book. Save a soul.”

This uses figurative language.

III. Language of Campaign
1. What is your opinion about helping others
in times of crisis?

2. What can you contribute to those who are

in need?
❑ A campaign is any series of actions or
events that are meant to achieve a particular
result.
❑ It refers to a set of organized activities
designed to influence policies and practices to
achieve lasting change.
❑ Campaign always seeks to engage the
public in taking action and creating broader
movement for change
Some of the many types of campaigns include:

• Civil society
campaign- a project
intended to mobilize
public support in
order to instigate
social change.
Some of the many types of campaigns include:

• Political campaign- an
organized effort which
seeks to influence the
decision making
process within a
specific group.
Some of the many types of campaigns include:

• Advertising campaign-
a series of
advertisement
messages that share a
single idea and theme.
Environmental Campaign
● Heart for the poor

This uses figurative language.

● Be There For Someone Else. Give
Blood, Save Life.

This uses literal language.

Please take note that in making a campaign,
both the literal and figurative language can be
used. Literal Language is a language that is
direct, denotative and gives exact meaning of a
word while Figurative language is a language
that is indirect, connotative and goes beyond its
literal meaning.