Research, Advocacy and

Campaign
 Research
a process of systematic inquiry that entails
collection of data; documentation of
critical information; and analysis and
interpretation of that data/information, in
accordance with suitable methodologies
set by specific professional fields and
academic disciplines (Hampshire, 2019)
Research – Language Formation
1. Multisyllable Words- As a specific method, a
number of syllables made – up of some terms
reflecting the inherent characteristics of research are
the following:
• theoretical – concept
• empirical – observable
• probabilistic - uncertain
• quantitative – numerical
• qualitative – opinionated
• scientific – systematic
• inquiry – investigation
2. Types and Forms of Questions
Research has to ask questions that describe,
show relationships, and give reasons behind
the occurrence of something. Informative
questions rather than yes – or – no questions
are the appropriate questions to ask in
research.
4. Formulation of Hypotheses
Making hypotheses is staging of a research. It is a
sign of occurrence of a scientific or investigative
method. Hence, these are the important terms: null
hypotheses for guessing negative results of the
research and alternative hypotheses for positive
results.
5. Data
These are facts, information, or logically derived
forms of knowledge. Qualitative data are verbally
and subjectively expressed; quantitative data, if
they are numerically and objectively expressed.
 Advocacy
The word “advocacy” comes from
the Latin ‘advocare’ and literally
means ‘to call out for support’. It is
a service aimed at helping people
understand their rights and express
their views.
 Advocacy
Advocacy seeks to ensure that all people in
society are able to:
• Have their voice heard on issues that are
important to them.
• Protect and promote their rights.
• Have their views and wishes genuinely
considered when decisions are being made
about their lives.
 Advocacy
• Mass Advocacy – Organized and orchestrated
through large groups (i.e. polls, protests)
• Media Advocacy – Using media as the primary means
to promote a specific cause.
• Health Advocacy – Supporting the rights of patients
and improving the community of people who care
about patients.
• Self-Advocacy – Motions taken by individuals to
support their own rights in the workplace, schools, etc.
 Campaign

any series of actions or events that are

meant to achieve a particular result.
 Campaign
• Civil society campaign- a project intended to
mobilize public support in order to instigate social
change.
• Political campaign- an organized effort which
seeks to influence the decision making process
within a specific group.
• Advertising campaign- a series of advertisement
messages that share a single idea and theme
Campaign

CIVIL SOCIETY
CAMPAIGN
thankyou