Professional Documents
Culture Documents
Bulan Campus
Bulan, Sorsogon
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Filipinos are known for their love for food. Serving varieties of cuisines in one meal, and
among those are meat recipes that almost all people like. Aside from the delightful taste it
The world’s meat consumption is commonly supplied by meat shops all over the world.
They provide fresh pork, beef, chicken directly from farms and growers, and even variety of
Recently the demand for meat has been inflating due to the changes in price of some
commodities. Fish, for example, as a main alternative for meat had been and still continuing to
hike price due to the supply scarcity. Though we cannot consider it as a huge issue, still, it gave
an opportunity to some meat dealers and suppliers to provide more and earn more.
In Bulan, there are a lot of meat suppliers and meat shops which gives and offers a
definite supply of meat to Bulaneňos. There are, however, barangays in the municipality of
Bulan that are far from the center of commerce in the said municipality. For instance, barangay
San Isidro, is approximately 10 kilometers away from the town proper. It is nearly impractical to
travel 10 kilometers and spend additional 24 pesos as fare just to buy half kilo of meat for
supper. Clearly, there could be a way to avoid this additional cost and effort.
The barangay is slowly developing but still, it is lacking. There is a vegetable store, fish
vendors, stores, but there is no meat shop. Although thrice in every week, there is a meat supply,
still, people need an everyday supply of it. This is a good opportunity to establish a meat shop in
barangay San Isidro. This would be able to supply meat to its residents and the nearby barangays.
II. Market Study
Like any other place, there are consumers of meat and meat products in San Isidro. There
are supplies of such products and produce but somehow, it is not enough. And this study aims to
determine the viability of establishment of KIARA’s Meat Shop in barangay San Isidro of the
B. Target market
San Isidro, one of the barangays of municipality of Bulan, province of Sorsogon is the
target market of KIARA’s and will cater the demand of the general population since this is a
primary commodity. The target customers of this business are the households of brgy. San Isidro,
C. Supply analysis
In barangay San Isidro, the only supplier of meat and meat products is William Lim’s
Store, which in average, provides and sells approximately eight hundred and forty (840) kilos of
pork (computed through: each month, William Lim Store slaughters fourteen (16) times of hogs
weighing in average of sixty (60) kilos each.), approximately four hundred (400) kilos of chicken
According to the interview with the owner of William Lim store regarding the number of
kilos of separated products from a whole hog, it was found out that out of the sixty (60) kilos hog
being slaughtered, the average net kilo after slaughter is fifty-five (55) kilos. Of the remaining
fifty-five (55) kilos, five (5) kilos are for the head, ten (10) kilos are for the thighs, two (2) kilos
are for the liver, three (3) kilos are for the intestines, six (6) kilos are for the spine and the
As for their chicken product, which is mainly chicken meat, they have a supplier for such
products.
This proposed business will supply mainly of pork and chicken products. Included are:
pork, thighs (pata), spine (buto-buto), liver (atay), head (mascara), intestines (isaw), chicken
(breast, legs, wings, etc.), chicken liver (atay), chicken feet (adidas), chicken intestines (isaw),
D. Demand analysis
The demand of the proposed business, KIARA’s, is expected to arise from the
households in eight puroks of barangay San Isidro, which is six hundred and forty (640)
In order to analyze the demand of the product in the market, a survey was conducted
through an interview conducted. One hundred thirty (129) respondents were taken as samples
from the total population, representing its twenty per cent (20%).
The interview conducted is for the purpose of determining and estimating the demand for
pork and chicken products in the target market. The respondents were asked of how many kilos
of pork products they buy in a monthly basis. 14.7% said 1 kilo, 27.1% said 2 kilo per week,
17.9% buys 3 kilos, 24.8% buys 4 kilos, 5.4% buys 5 kilos and 3.9% buys 6 kilos per month.
There are, however, those who said they rarely buy pork due to health and financial issues, and
presented below.
Also, the respondents were also asked of how many kilos of chicken they buy in a
monthly basis. 46.5% said they buy 1 kilo, 27.9% buys 2 kilo, 13.2% said 3 kilos, 3.9 buys 4
kilos, 1.5% buys 5 kilos per month, and 7% does not buy chicken at all due to health issues.
Thus, the demand for pork is 1,742 kilos, and 1,056 kilos both in a monthly basis.
There is a separate interview conducted to determine the demand for the chicken head,
intestines, liver, and feet since this is not normally used for consumption. The interview focused
on the three “3” barbeque and “ihaw-ihaw” vendors in brgy. San Isidro. It was found out that
they each buy half kilo of each products on a daily basis. Thus, showing a weekly demand of ten
and a half (10.5) kilos of each of the three products. See for the table below.
The gap of supply and demand for pork is presented above through the use of graphic
presentation. Since the demand for pork has been computed as 1,742 kilos per month, and it has
been clearly determined that the existing business supplies approximately 840 kilos weekly, then
of 400 kilos are being supplied by the existing business monthly. The gap is determined to be
400 kilos which is approximately 38% of the total demand for chicken.
The gap for supply and demand regarding those chicken products except chicken meat is
determined to be zero since there is no existing business which offers the said products.
Therefore, this proposed business will be the sole supplier of those products.
F. SWOT analysis
Strength:
• The business will provide fresh and high quality meat from known
suppliers.
measures.
would be noticeable.
Weaknesses:
Opportunities:
• There is a growing demand of meat and meat products due to price hike of
• Customers seek products such as liver, intestines, backbones and mask that is
• There are residents of nearby barangays who often visits San Isidro to buy
KIARA’s.
• There are barbeque and “ihaw-ihaw” vendors in the target location. This will
generate additional revenue for chicken products used in the said business.
Threats:
• There are certain customers who are loyal to their supplier. That may cause
• Some target customers, due to their health issues, tend to not buy meat
G. Market positioning
KIARA’s meat shop will be positioned as an entity offering fresh meat directly from hog
growers, operating in a sanitary environment so as to ensure the safety of the products offered,
catering the demand of the general population of the target market through offering meat
H. Promotion
This business will use peer to peer advertising technique. KIARA’s will not use media
advertising since it would be costly and impractical given its status as a small scale type of
business. Also, since KIARA’s will be located at the center of commerce in San Isidro, it is
however, the business will use tarpaulins to publicize its products and the prices.
I. Pricing
This business will use competitive based pricing, reflecting the fluctuations of prices due
to the changes in the conditions of the market. Basing on the latest update of prices in the market,
PRODUCT PRICE
THIGHS P 180
SPINE 200
LIVER 220
HEAD 180
INTESTINES 180
PORK 220
FEET 70
CHICKEN INTESTINES 70
CHICKEN HEAD 40
J. Distribution channel
All products will be offered at KIARA’s Meat Shop establishment located at Purok 6,
• Production Layout
• Process layout
• The pork will come originally from hog growers as whole live hog, upon order of
KIARA’s.
• It will then be delivered to the entity for slaughter and splitting off of different parts.
• KIARA’s will be purchasing supply from known suppliers such as Magnolia’s and
• Scheduling
This business will be available and open every day except on Sundays. It will be from
Purchasing needed supplies, after the approval of the manager, will be done after every close
• Sanitary operation
The quality of KIARA’s products offered is mainly dependent upon the sanitation inside
the business environment since it offers products for human consumption. Lacking sanitary
measures may compromise customer’s health and eventually, the business as a whole. Therefore,
this business shall adopt procedures to ensure the safety of the products offered, and the target
The list of machinery and equipment needed to run this meat shop is as follows:
• 3 Commercial Refrigerators
• Quality control
• Choosing the right supplier for the chickens to be sold and hogs to be
slaughtered;
• Monitoring the process inside the business and making sure that the
• Financial Assumptions
• 80% of credit sales is collected in the year of sale, 15% the following year and 5% is
uncollectible and are to be written off.
• Estimated useful life of freezers will be ten (10) years, with 3,000 residual value upon
disposal.
• Estimated useful life of digital weighing scale will be five (5) years with no residual
value upon disposal.
• Supplies expense will be P4,000 per month, and will maintain a balance of 4,500
annually.
• Capital Requirements
The owner of KIARA’s will invest an initial capital of P 500,000 for operation
and acquisition of the needed equipment for the said business. Also, the vacant house of
the owner will be invested and renovated with an estimated useful life of twenty (20)
years and a fair market value of P100,000 and a land with an estimated fair market value
of P250,000.
• Financial Breakdown
Expenditures:
3 Freezers 91,200
Excess: 273,100
The excess fund will be used to buy the hogs for slaughter, chicken products and will be
Sales revenue will be generated through the sale of products specified above. The
PORK PRODUCTS
CHICKEN PRODUCTS
CHICKEN MEAT:
*Monthly projected sales of chicken meat (in kilos): 656
Number of months in a year: X 12 `
Annual projected sales for chicken meat: 7,872 kilos
*the projected sales level of chicken meat was determined through the demand analysis shown in page 6 reduced by the
existing supply (1056-400).
CHICKEN LIVER:
Weekly projected sales of chicken liver (in kilos): 10.5
Selling price X P 160
Weekly revenue for chicken liver P1,680
Number of weeks in a year 52
Annual projected sales revenue for chicken liver P 87,360
CHICKEN INTESTINES:
Weekly projected sales of chicken intestines (in kilos): 10.5
Selling price X P 70
Weekly revenue for chicken intestines P 735
Number of weeks in a year 52
Annual projected sales revenue for chicken intestines P 38,220
CHICKEN FEET:
Weekly projected sales of chicken feet (in kilos): 10.5
Selling price X P 70
Weekly revenue for chicken feet P 735
Number of weeks in a year 52
Annual projected sales revenue for chicken feet P 38,220
CHICKEN HEAD:
Weekly projected sales of chicken head (in kilos): 10.5
Selling price X P 40
Weekly revenue for chicken head P 420
Number of weeks in a year 52
Annual projected sales revenue for chicken head P 21,840
The Cost of Sales for the products is determined to be the cost or the purchase price of
the hog for slaughter, freight cost and direct labor employed to split off the pork products (for
pork products) and the purchase price per delivery of the chicken products.
Through the interview conducted with William Lim store, it was determined that their
purchase price for live hog is one hundred and ten pesos (P 110) per kilo given that the supply is
low. It fluctuates depending upon the supply of hogs, which happens in average of once in three
months. It declines by a maximum of twenty pesos (P 20) when the supply is high. This study
will then use the average of the maximum and minimum purchase price of live hogs which is
PORK PRODUCTS:
It was also determined that the purchase price per chicken meat is one hundred and thirty
pesos (P130) per kilo which is usually delivered by the supplier, thus, no freight payments
necessary.
CHICKEN PRODUCTS:
CHICKEN MEAT:
CHICKEN LIVER:
CHICKEN FEET:
CHICKEN INTESTINES:
CHICKEN HEAD:
Weekly projected chicken intestines consumption (in kilo) 10.5
Depreciation for building, freezers, weighing scale, and fixtures will be based upon their
depreciable amount after deducting residual value and divided by their useful life. The annual
depreciation expense for such items are presented and computed below.
Total 200,000
*(Display table - 4,000; Chopping table -3,000; Chopping boards and knives -20,000; Cabinet-
2,500)
Salaries expense pertains to wage to be paid to the selling personnel of Kiara’s and is to
be computed through days in a year times the wage rate per day. It is presented below.
SALARIES EXPENSE:
Bad debts expense is the portion of the credit sales that is deemed to be uncollectible. it
is computed as follows:
All other values operating expense such as Supplies, Utilities, Legal and License,
Repair and Maintenance, and Miscellaneous expenses are based on the accounting
*the investment in the first year is the total of the 500,000 cash investment, land with 250,000 estimated
fair value, and a vacant house with estimated fair market value of 100,000.
analysis is used. The computation for the ROI in its five years of operation is presented below:
Payback period is the length of time needed to fully recover the initial investment. In
this proposed business, the payback period computed using the data presented above is
KIARA’s meatshop will register as a single proprietorship with the Local Government
Unit (LGU) of Bulan, the Department of Trade and Industry (DTI) and the Bureau of Internal
Revenue.
B. Organizational Structure
The figure below shows the organizational chart of KIARA’s meat shop.
C. Job Specification and Responsibilities of Personnel
Implements policies
SALES PERSON
QUALIFICATIONS:
Female
RESPONSIBILITIES:
Selling products
BUTCHERS
QUALIFICATIONS:
Must have experience in butchery
Male
RESPONSIBILITIES:
This deals with the impact of the establishment of this proposed product to the market
and its effect with the socio-economic and environmental aspect of the municipal government
and the public. The following are the benefits of KIARA’s meat shop:
owner through the generation of profit and a return of capital in a short period of operation.
The market. This will benefit the general public through the supply of products which
do not exist in the market and additional supply of those that already do.
The community. This business will provide job opportunities in the community.
The government. Generation of income is not only favorable to the owner but to the
government as well. This will provide additional revenue to the government through the tax to be
E. Waste disposal
The proposed business will not be focused on economic aspects but to environment as
well. The waste generated though the processes of this proposed business will be well segregated
and disposed off properly in accordance with the local regulations of the Barangay.