Professional Documents
Culture Documents
BULAN CAMPUS
Bulan, Sorsogon
Submitted by:
Michelle G. Adra
Submitted to:
Professor
Executive Summary
situated along the road in the central poblacion of Brgy. Beguin, Bulan, Sorsogon. It will
be established in an area of around 36 square meters with a width and length of 6 meters.
ADER’s Rice Mill considers as its main catchment area the housing societies of Brgy.
The proposed business will be engaged in milling of paddy into rice and retailing
of unhusked rice or paddy, rice husk, rice bran, brewer’s rice and other by-products. It
will have 3 employees composed of machine operator, helper, and delivery man that will
be working for at least 8 hours a day. The owner will be the cashier and will be working
hands on in the business. The business will remain open from 8:00 am until 5:00 pm.
The owner of ADER’s Rice Mill will invest P120, 000 cash for the operation of
the proposed business. The rice milling machine having a fair market value of P300, 000
with 20 years useful life, weighing scale costs P100, 000 with 25 years useful, delivery
equipment worth 80,000 with a useful life of 15 years, and land & building with a value
of P150, 000(Land – P80, 000 & Building – P70, 000 with a useful life of 20 years) will
The business will earn profits for Years 1 to 5 of P111,004, P156,178, P175,014,
P194,788, and P221,563 respectively. The Return on Investment of the rice mill from
Years 1 to 5 are 14.80%, 20.82%, 23.33%, 25.97%, and 29.54% respectively. The owner
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CHAPTER I
Introduction
4 sub-sectors – farming, fisheries, livestock, and forestry, which together employ 39.8%
of the labour force and contribute 20% of Gross Domestic Product (GDP). The country’s
main agricultural crops are rice, corn, coconut, sugarcane, bananas, pineapple, coffee,
mangoes, tobacco, and abaca with which the country exports these around the world
Rice production in the Philippines has grown significantly since the 1950’s. The
Philippines is the 8th largest rice producer in the world, accounting for 2.8 % of global
rice production. In 2010, nearly 15.7 million metric tons of pre-husked rice or paddy
were produced and accounted for 21.86% of gross value added in agriculture and 2.37%
of GDP. Among all the regions in the Philippines, Bicol region is the 6 th supplier of rice
in the country.2
Region is engaged in agricultural production. Major exports of this town are from coastal
waters, rice, copra, and abaca fiber. Processing, production, exports, and distribution of
agricultural raw materials and products will be easier if this town will utilize modern
machineries, there is a need of service that will process raw materials into finished
products, unhusked rice into edible rice, corn into corn grits and etc.
3
It is along this premise that the study was conducted to determine the investment
opportunity of rice milling services and retailing of paddy or unhusked rice and rice
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CHAPTER II
Market Study
situated along the road in the central poblacion of Brgy. Beguin, Bulan, Sorsogon. It will
be established in an area of around 36 square meters with a width and length of 6 meters.
The proposed business will be engaged in milling of paddy into rice and retailing of
unhusked rice or paddy, rice husk, rice bran, brewer’s rice and other by-products. The
Target Market
The proposed business considers as its main catchment area the housing societies
of Brgy. Beguin, Bulan, Sorsogon which are involved in rice production. Keeping in
view the location of the proposed business, housing societies nearby the area can also be
Supply Analysis
There are many rice milling businesses that are currently operating here in Bulan,
Sorsogon.The households of Brgy. Beguin which are involved in rice production have to
go to the center poblacion of Bulan, Sorsogon just to avail rice milling service and to buy
or sell their paddy and rice milled by-products. Some of them avails the services being
offered by the truck rice milling businesses. As per the target market, there is no existing
supply of rice milling service and retailing of unhusked rice and rice milled by-products
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to the households of Brgy. Beguin, Bulan, Sorsogon because there is no rice milling
business located in the said barangay. Due to some other factors, it is expected that 20%
of the total demand will be supplied by the existing rice milling business.
Demand Analysis
Based on the lists that were given by the Coordinator of the Department of
Agriculture of Brgy. Beguin, a total of 61 households are engaged in rice production with
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28. Marcos Bitancor .25 59. Jerry Oseo .50
29. Aramis Loilo .25 60. Jose Bitancor Jr. .25
30. Teofilo Bitancor .75 61. Edwardo Bitancor .25
31. Jose Gonzaga .25
Municipal Office, a range of 130 metric tons to 180 metric tons or an average of 155
metric tons of unhusked rice were harvested semi-annually by the farmers of Brgy.
Beguin. This is equivalent to 155, 000 kilograms or 3100 sacks of unhusked rice. Yearly,
the farmers are harvesting for an about 310, 000 kilograms or 6, 200 sacks.
households to be able to determine the demand of the products and services offered. It
was determined that 60% to 80% or an average of 75% of their total harvest of unhusked
was processed into edible rice for their personal consumption and 20 to 30% or an
average of 25% is sold. All of them are willing to avail rice milling service if it offers the
same price and quality services as what the existing rice milling businesses are being
offered. It was also determined that only 50% are willing to sell their rice bran and
brewer’s rice.
Moreover, one of the existing rice milling business was interviewed and the
Average 25 10 2
There is no existing supply of rice milling service and retailing of rice milled by-
products to the households of Brgy. Beguin. Since ADER’s Rice Mill will be offering the
same quality and price of products and services as compared to the competitors outside
the barangay, it is expected that the total demand will be supplied by the business. Thus,
ADER’s Rice Mill expects to get a demand of 80% from the total average harvest per
year.
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The graph shows the Supply and Demand Gap Analysis
Supply -
62,000kg
Gap -
248,000kg
Total Demand -
0 310,000kg
Supply Gap
80%
SWOT Analysis
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Market Positioning Strategy
The ADER’s Rice Mill will cater the needs of households of Brgy. Beguin, Bulan,
Sorsogon with regards to rice milling service. It offers the convenience of being in the
center poblacion of the barangay. The products and services that will be available to the
customers include milling of rice and sale of milled rice by-products. It has storage
facilities that will keep the products in proper condition and will also be offering delivery
services. The business will put the customers first by ensuring quality products and
Promotion
The promotional plan of the proposed business will be to advertise ADER’s Rice
Mill through social networking sites and radio advertisement. Promotional Fliers will also
be distributed to the public. In addition, posters and tarpaulins will be posted to specific
locations.
Pricing
In determining the price of rice milling services and sale of by-products, the
proponent will use the competitor-based pricing in which the price is set based on what
the competing businesses are charging. The objective of this pricing strategy is to avoid
price competition that may bring drawback to the proposed business. The following are
the price per kilo grams of products:
Distribution Channel
The ADER’s Rice Mill distribution channel will be the direct distribution channel
since the business will be located at the residence of its target market that offers rice
milling services. In addition, retail distribution channel will also be used for buying and
CHAPTER III
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Technical Study
Production Layout
The Rice Mill will be established for an area of 36 square meters has a width and
length of 6 meters. The construction of the building is in accordance with the layout
prescribed by the Code on Sanitation of the Philippines regarding the sanitary operations,
Bureau of Fire Protection (BFP) with regards to the installation of electric connections
and proper ventilation, and Department of Health & Food and Drug Administration in
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Process Layout
The process of milling the paddy or rice grains into rice involves 15 steps. 3
Step 1 – paddy is dumped in the intake pit feeding the pre-cleaner where straw, chaff and
Step 2 – pre-cleaned paddy moves to the rubber roll husker and rice husks are removed
Step 3 – mixture of brown rice and unhusked paddy moves to the separator
Step 4 – unhusked paddy is separated and returned to the rubber roll husker
Step 5 – brown rice moves to the destoner where small stones, mudd balls etc. removed
by de-stoner (C).
Step 6 – de-stoned, brown rice moves to the 1st stage (abrasive) whitener
Step 7 – partially milled rice moves to the 2nd stage (friction) whitener
D – Coarse (from 1st whitener) and fine (from 2nd whitener) bran removed from the rice
Step 8 – milled rice moves to the sifter to remove the small brokens/brewer’s (E).
Step 9a – (for simple rice mill) ungraded, milled rice moves to bagging station
Step 9b – (for more sophisticated mill) milled rice moves to the polisher1
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Step 11 – Head rice moves to head rice bin
Step 13 – Pre-selected amount of head rice and brokens move to blending station
Step 14 – Custom-made blend of head rice and brokens move to bagging station
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Scheduling
. The proposed business will remain open for 8 hours a day from 8am to 5pm with
noontime break. It will have 3 employees composed of machine operator, helper, and
delivery man that will be working for at least 8 hours a day. The owner will be the
The ADER’s Rice Mill will be offering rice milling service and buying & selling
of unhusked rice & rice milled by-products such as rice husks, rice bran, and brewer’s
rice.
Sanitary Operation
The proponent will obtain first a sanitary permit from Department of Health as
stated in the Code on Sanitation of the Philippines. Adequate potable water supply and
conveniently located comfort room shall be provided to employees. Also, proper uniform
will be required to all employees. Moreover, the workplace including machineries and
equipment will be kept clean and sanitary. All wastes incident to operation will be
The machineries and equipment that will be used by Rice Mill throughout its
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Rice Milling Machine4
from impurities.
Delivery Equipment5
pay.
16
Weighing Scale7
products.
Quality Control
The proponent will then implement its rules, policies and regulations necessary
for the business to operate efficiently and effectively. It includes implementing internal
controls, customer relationship, job management and other regulations that can help the
business to consistently meet the customer’s needs and expectation. The business will
have the proper maintenance of machineries and equipment to avoid malfunctioning and
shutdowns. Segregation of duties will also be observed for each job where incompatible
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CHAPTER IV
Financial Study
Financial Assumptions
Ending inventory of rice bran and brewer’s rice is estimated to be 15% of the total
Purchases of unhusked rice, rice bran and brewer’s rice are expected to increase
5% annually.
Straight line method will be used for the depreciation of machinery, weighing
scale, building, and equipment. All have a salvage value of 10% of cost.
Weighing Scale, Delivery Equipment and Building are expected to have a useful
Salaries of delivery man, helper, and rice mill operator will be 4,500 monthly.
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Annual withdrawals of 50,000.
Capital Requirements
The owner of ADER’s Rice Mill will invest P120, 000 cash for the operation of
the proposed business. The rice milling machine having a fair market value of P300, 000
with 20 years useful life, weighing scale costs P100, 000 with 25 years useful, delivery
equipment worth 80,000 with a useful life of 15 years, and land & building with a value
of P150, 000(Land – P80, 000 & Building – P70, 000 with a useful life of 20 years) will
Financial Breakdown
Expenditures:
Supplies P500.00
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Preparation of Complete Set of Financial Statements
Income Statement
Expenses:
Utilities Expense P60, 000 P63, 000 P66, 150 P69, 458 P 72, 930
Depreciation Expense P25, 050 P25, 050 P25, 050 P25, 050 P25, 050
Supplies Expense P6, 000 P6, 000 P6, 000 P6, 000 P6, 000
Salaries Expense P162, 000 P162, 000 P162, 000 P162, 000 P162, 000
Repairs &Maintenance P12, 000 P12, 000 P12, 000 P12, 000 P12, 000
Legal Expense P12, 000 P12, 000 P12, 000 P12, 000 P12, 000
Other Expense P21, 700 P3, 500 P3, 500 P3, 500 P3, 500
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Profit P111,004 P156,178 P175,014 P194,788 P221,563
P232, 000
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Annual Purchases 3,720kg
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Gross Income P124,000 P130,200 P136,710 P143,546 P150,724
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Less: Ending Inventory, Dec. 31 558 586 615 646 678
Schedule of Depreciation
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Table P1, 000 0
Less: Withdrawals P50, 000 P50, 000 P50, 000 P50,000 P50, 000
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Add: Cost of Inventory, Beg.
Investment P120,000 0 0 0 0
Withdrawals P50, 000 P50, 000 P50, 000 P50,000 P50, 000
ASSETS
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Current Assets
P6,780
Non-current Assets
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LIABILITIES AND OWNER’S EQUITY
LIABILITIES 0 0 0 0 0
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Return on Investment (ROI) - A performance measure used to evaluate the efficiency
Investment P750, 000 P750, 000 P750, 000 P750, 000 P750, 000
Payback Period is the length of time required to recover the cost of an investment.
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Chapter V
Department of Trade and Industry-Municipal Office and Local Government Unit of the
Municipality of Bulan. It aims to cater the needs of households of Brgy. Beguin, Bulan,
Sorsogon with regards to rice milling service and retailing of paddy or unhusked rice and
Organizational Status
The figure below shows the organizational structure which manifests the lines of
Owner
Machine Delivery
Helper
Operator Man
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Job Specification and Responsibility of Personnel
requirements
Machine Operator
milling machine
Delivery Man
Qualifications Male
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Helper
Qualifications Male
This deals with the benefaction of the proposed business in terms of socio-
economic and environmental aspects. The following are the benefits that will be derive
earn profits and generates cash that will improve her way of living.
Target Market – The business will provide quality products and services that
will satisfy the needs of the target market. It offers convenience of being close to their
houses.
payment of license fees and taxes that serves as their one sources of revenue.
Waste Disposal
All wastes incident to the operations of ADER’s Rice Mill will be collected,
stored, and disposed at the back of the building. Rice milling machine, delivery
equipment, and weighing scale will be disposed at the end of its useful life and each will
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NOTES
1
“Philippines-Agriculture”, Retrieved from
www.nationsencyclopedia.com/economies/Asia-and-the-Pacific/Philippines-
2
“Agriculture in the Philippines”, Retrieved from
3
“Commercial rice milling system”, Retrieved from
www.knowledgebank.irri.or/step-by-step-production/postharvest/milling/milling-
4
“VOS Machinery”, Retrieved from www.vosmachinery.com/Rice-mill-
5
“Racal Motorcycles, Retrieved from www.racalmotorcycles.com on October 5,
2017.
6
“Staples”, Retrieved from www.staples3p.com/s7/image/Staples/s0215105 on
October 5, 2017.
7
“Scales for Weighing”, Retrieved from www.shutterstock.com on October 5,
2017.
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