BRANDING PILLARS

Brand Name: Frayngel Salon & Spa

Industry: Beauty and Wellness

• Purpose

Why did you start your company?

Passion of the owner for beautification. Business for beauty, love for human beauty.

What do you want to accomplish?

Teach other people to continue the work of beautification. Level of Salon like Ricky Reyes.

How do you want to serve your customers?

beatifucation, good approach, nice employees.

• Perception

How do you want your customers to see your brand?

Relaxing and Professional.

What role do you play in your customers’ mind?

listener, communicator, adviser

What do they perceive your value to be? (see list of values here)
Approachable, communication, calmness, caring, satisfaction

• Identity

What is your brand’s personality? (see list of personalities here)

Glamorous, Progressive, Flexible

What kind of tone of voice do you use in communication? (see list of tones here)
Conversational (but always appropriate and respectful), Friendly (but not ingratiating), Helpful
(never obearing)
 • Values

What’s important to you as a brand?

Satisfaction of the customer.

How do you want to make a difference?

The way we approach shows care

• Brand Experience

How do customers interact with you?

Phone, Facebook Page, Instagram,
(Tiktok)

What kind of experience do you want your customers to have?

feel accepting and friendly communication.

What makes your customer experience better than competitors?

Relaxing, good service