Tasmanian Government: Style Guide and Logo Policy

TASMANIAN
GOVERNMENT
Style Guide
and Logo Policy
JANUARY 2011
www.communications.tas.gov.au
Contacts
Contacts for advice Contact for approvals

Any applications for exemptions or approvals must be submitted
Agency communications managers through your Agency Communications Manager.
Agency communications managers are the first point of contact for

Style Guide and Logo Policy queries. A current list of the names and Manager Strategic Communications
contact details of all agency communications managers can be found
at www.communications.tas.gov.au. and Marketing
YOUR COMMUNICATIONS MANAGER: The Manager Strategic Communications and Marketing,
DPAC, is responsible for approving:
NAME PHONE NUMBER
› submissions for exemption from mandatory elements of the policy
› development of graphic devices and sub-brands
› campaign exemptions.
Mandy Denby
Manager Strategic Communications and Marketing
Phone: 6270 5474
Email: Mandy.Denby@dpac.tas.gov.au
or
info@communications.tas.gov.au
Further policy advice

Contact the Communications and Marketing Unit of the Department
of Premier and Cabinet (DPAC) for more information on the Style
Guide and Logo Policy.
Phone: 6270 5474

Email: info@communications.tas.gov.au
Tasmanian Government Style Guide and Logo Policy

Contents
Contents
A Our identity A1 D Basewave device D1
This guide A2 Format D1
Key terms A3 Text D3
Accessibility A3 Size D4
ELEMENTS OF THE BRAND

Supporting documents A3 Colour D5
Complementary style documents A3 Do’s D6
OUR IDENTITY
Tasmanian Government Logo and Positioning A4 Don’ts D7

Statement E Font E1
The Tasmanian Brand A4 Typeface E1
Who does this policy apply to? A5 Size E2
Government agencies A5 Typography E2
Other organisations A5 F Colour palette F1
Sub-brands A6 Logo colour palette F1
Tasmania Police A6 Design colour palette F1
Tasmanian Government schools A6 Colour breakdowns F2
Approved sub-brands A6 Tasmanian inspiration F4
B Elements of the brand B1 G How to use the Tasmanian Government logo G1
ELEMENTS OF THE
Mandatory elements B1 Representing more than one Tasmanian G1
HOW TO USE THE TASMANIAN

Flexible elements B2 Government agency
BRAND
C Tasmanian Government logo C1 Partnership, sponsorships and support G1
GOVERNMENT LOGO
Format C1 Partnerships G1
Size C1 Sponsorship G1
Colours C1 Support G1
Do’s and Don’ts C3 Use with Australian Government logo G4
Tasmanian Government versions of the logo C4 Promotional and graphic devices G5
Using the Tasmanian brand mark in Government G6
Sub-brands G8
Below the basewave G8
Above the basewave G9
In support G10

Contents
H Applying the brand elements H1 O Signage O1

Communications in a caretaker period H1 Internal signage O1
I Stationery I1 External and information signage O1
Letterheads I1 Glass transfers O1
‘With Compliments’ slip I2 P Television and multimedia P1
Business cards I3 30 seconds and above P1
DL envelopes I4 15 seconds and below P1
APPLYING THE BRAND ELEMENTS

Facsimiles I5 Authorisation frame P2
Forms I5 Master Ordering Arrangement P2
Sub-brands I6 Captioning P3
Sub-brand letterheads I6 Presentation of partnership or sub-brand logos P3
APPLYING THE BRAND ELEMENTS
Sub-brand ‘With Compliments’ slips I7 Joint partnerships P3

Sub-brand business cards I8 Sponsorship/support P3
Sub-brand facsimiles I9 Q Radio Q1
J Publications J1 Master Ordering Arrangement Q1
Front cover J1 R Websites R1
Internal pages/body copy J1 Logo and font R1
Back cover J2 Header R1
Publication information J2 Footer R2
K Promotional documents K1 More information R2
Brochures, flyers and newsletters K1 S Branding and collateral S1
Posters and banners K2 Minimum representation S1
PowerPoint presentations K3 Stickers S1
L Print advertising L1 Pens S1
Classified advertising L1 Clothing S2
Early general news print advertising L2 Motor vehicles S2
Master Ordering Arrangement L2
M Campaign advertising M1
N Outdoor advertising N1
Logo N1
Billboards N1
Bus backs N1
Taxi backs N1

A. Our identity
A. Our identity
In a crowded market place, there is nothing
more important than our brand.
The Tasmanian Government consists of a wide variety of departments and
services, but we share the same goal: to serve the people of Tasmania.
Tasmanians have confidence in the credibility and authority of advice, services
and information which carries our brand.
The Tasmanian Government Style Guide and Logo Policy has been developed
with this in mind.
The first version of the Style Guide and Logo Policy was introduced with the
current logo in 2006 to provide a clear and consistent brand identity for the
Tasmanian Government. The Style Guide and Logo Policy was revised in 2009 and
again in 2010.
Application of the following formats and rules helps departments create consistent
communications that complement each other and clearly identify services and
information provided by the State Government.
Tasmanian Government Style Guide and Logo Policy | January 2011 Our Identity | A 1
A. Our identity
This guide Key terms

The Tasmanian Government Style Guide and Logo Policy has been
Keyword Interpretation
developed to help apply the elements of the Tasmanian Government
brand. MUST The item/approach is mandatory.
It aims to serve as an aid for those within, and external to, State MUST NOT This item/approach must be excluded
Government to ensure the identity remains clear and consistent. from use.
More information, including templates and examples of the use of SHOULD Valid reasons to deviate from the item may
elements, is available on our website www.communications.tas.gov.au. exist in particular circumstances, but the full
implications need to be considered before
choosing this course.
SHOULD NOT Valid reasons to implement the item may

exist in particular circumstances, but the full
implications need to be considered before
choosing this course.
RECOMMENDS The specified action is regarded as being

RECOMMENDED best practice in context of the Style Guide
and Logo Policy and preferred but not
mandatory.
PREFERRED The specified action is preferred but not

mandatory.
FLEXIBLE The item/approach had been designed to

support the mandatory elements, but is
optional in application.
A 2 | Our Identity Tasmanian Government Style Guide and Logo Policy | January 2011
A. Our identity
Accessibility Complementary style documents
Accessibility for people with disability and low-literacy is to be The following areas of the Tasmanian Government have developed
considered in the production of all communications. their own style guide to complement this document and extend
their own identity.
For further information on accessibility requirements, refer to
the Tasmanian Government Communications Policy or your agency’s › Skills Tasmania
Disability Action Plan.
› Service Tasmania
› Parks and Wildlife Service

Supporting documents
› The Training Consortium
The Tasmanian Government Style Guide and Logo Policy is an appendix
of the Tasmanian Government Communications Policy and should be › TMD
read in conjunction with this document. The policy articulates the
accountability structure for Government communications, including › Department of Education – for schools
specific procurement requirements for communications services.
› Department of Health and Human Services
Supporting documents include:
› Department of Treasury and Finance.
› Tasmanian Government Web Publishing Standards and Guidelines
› State Government Captioning Policy
› Ministerial Stationery Guide
These documents can be found at www.communications.tas.gov.au.
A. Our identity
Tasmanian Government logo

and positioning statement
The logo is a copyright design and has been registered as a
trademark under the Trademark Act 1995 (Commonwealth).
The logo is both an identifying device and a visual Vertical version of Tasmanian Government Logo
communication of the Tasmanian brand essence.
The accompanying positioning statement, ‘explore the
possibilities’, reinforces this message through language.
Essence
The Tasmanian brand Far from
ordinary
The Tasmanian Government Style Guide and Logo Policy is

aligned to the broader Tasmanian brand. Trustworthy, Resourceful, Values
Creative, Pure, Friendly,
These values and personality traits reflect our aspirations Distinctive Quality
and should inform our communication development.
For more information see the Brand Tasmania website at

Natural, Confident, Surprising, Personality
www.brandtasmania.com.
Proud, Authentic, Connected
Communities rich in simple quality of life.

Resourceful, creative, friendly and genuine people.
Extensive, conserved natural and cultural heritage.
Isolated, temperate island on the edge of one of the world’s last true wildernesses.
A. Our identity
Who does this policy apply to?
Government agencies Other organisations
The policy applies to the following Tasmanian Government agencies: The logo may be used by:
› Department of Economic Development, Tourism and the Arts › Government business enterprises (GBEs) as defined in
Schedules 1 and 2 of the Government Business Enterprises Act 1995.
› Department of Education GBEs and state-owned companies (SOCs) are not compelled to
use the Tasmanian Government logo because of their commitment
› Department of Health and Human Services
to their own corporate identity, which relates directly to their
› Department of Infrastructure, Energy and Resources trading activities.
› Department of Justice › any other entity that is wholly controlled by the Tasmanian
Government or subject to ministerial direction with approval
› Department of Police and Emergency Management of the Secretary, Department of Premier and Cabinet.
› Department of Premier and Cabinet The logo may not be used by any other entity that is not wholly
controlled by the Tasmanian Government or subject to direct
› Department of Primary Industries, Parks, Water and Environment
ministerial control (e.g. joint State/Australian Government/
› Department of Treasury and Finance industry bodies).
A. Our identity
Sub-brands Approved sub-brands

A sub-brand is an area of the Tasmanian Government that has been Approved sub-brands of the Tasmanian Government are:
granted permission to develop its own logo as an extension of the
› Tasmania Police Service
Tasmanian Government branding for operational, communications
and/or marketing purposes. › Tasmanian Ambulance Service
To be recognised as a sub-brand, and therefore develop a sub-brand › Tasmania Fire Service

logo, approval must come from the Secretary, Department › State Emergency Service
of Premier and Cabinet, via the Manager Strategic Communications
› Tasmanian Government schools
and Marketing.
› Parks and Wildlife Service
There are specific requirements for presenting the sub-brand logo in
conjunction with the Tasmanian Government logo, as outlined in this › Tasmania Prison Services
guide. All of the mandatory elements of the Style Guide and Logo Policy › Inland Fisheries Service
must be applied to sub-brand material.
› Tasmanian Polytechnic
Sub-brand organisations are also required to comply with the broader
› Tasmanian Academy
Tasmanian Government Communications Policy.
› Tasmanian Skills Institute
Guidelines for sub-brand applications start on page G8.
› Marine and Safety Tasmania
› Tasmanian Institute of Sport
Tasmania Police
› WorkSafe Tasmania
It is recognised that Tasmania Police requires its own public brand to
maintain the integrity of its operations. Its exemption from this Style › Royal Hobart Hospital.
Guide and Logo Policy is for operational purposes, including operational
This list is updated on the communications website as new
communication to the public, uniforms and vehicles. Tasmania
sub-brands are approved.
Police is required to comply as a sub-brand for all departmental
communication and marketing, including recruitment. The Tasmanian Ambulance Service, Tasmania Fire Service, State
Emergency Service, Tasmania Prison Service, Parks and Wildlife
Service and Inland Fisheries Service may use only service-specific logos
Tasmanian Government schools on vehicles and uniforms. These organisations must comply as a
Tasmanian Government schools must comply as sub-brands in their sub-brand in all marketing and communication, i.e. use their brand
promotion and marketing material. Schools are not required to include in conjunction with the Tasmanian Government logo as outlined in
the Tasmanian Government logo on student and staff uniforms. this style guide.
B. Elements of the brand
The Style Guide and Logo Policy has two sets of
elements – ‘mandatory’ and ‘flexible’.
Logo
Mandatory elements
Mandatory elements must be used in every application – they are not optional
and cannot be changed.
There are four mandatory elements:
1. Logo www.communications.tas.gov.au
Depar tment of Premier and Cabinet
2. Basewave device
3. Font Basewave device
4. Colour palette
Exemptions from using these elements must be sought from the Manager Strategic
Communications and Marketing, DPAC, through your Agency Communications
Manager.
Heading is
placed here
Font
Colour palette
Tasmanian Government Style Guide and Logo Policy | January 2011 Elements of the brand | B 1
Flexible elements Department of Health and Human Services
Annual Report 2006-07

Flexible design elements help to establish a consistent brand identity.
The use of flexible design elements is optional.
The flexible elements are:

1. Images
2. A curve-based design style
3. Water lines Depar tment
Depar tmentof
of Health andHuman
Health and HumanSerSer vices
vices
Curved shapes and water lines can be used in any configuration or orientation, 1. Examples off use of images
but the use of lineal, boxed or angled shapes should be avoided.
good times
and great savings
There are examples on the communications website of how the various Platypus Seniors Card Directory 2009-2010
elements have been applied to create individual identities for business units Disease
and programs. See the examples at www.communications.tas.gov.au. In Tasmania
Depar tment of Community Development Division

Pr imar y Industr ies and Water Depar tment of Premier and Cabinet
2. Examples of curve-based design style
Tasmanian OH&S
Fr amewor k for Employee Information
Action on Climate
Change
Tasmanian Climate Change Office Department of

Premier and Cabinet
3. Examples of use of water lines
B 2 | Elements of the brand Tasmanian Government Style Guide and Logo Policy | January 2011
C. Tasmanian Government logo
Format
There are two formats of the Tasmanian Government logo – horizontal and
vertical. Select the format that will achieve the most effective representation of the
logo in the space available. The strap line must be included. Vertical version of Horizontal version of
Tasmanian Government Logo Tasmanian Government Logo
Size
The minimum size for reproduction of the logo is 20mm wide if vertical
and 30mm wide if horizontal.
A smaller version of the logo can only be used when the surface area of the
object demands (i.e. on a pen). If the logo needs to be produced at a smaller size Minimum 20mm in width Minimum 30mm in width
(i.e. it cannot fit in the available space at 20mm or 30mm) the strap line
should be removed.
A certain amount of space must be maintained around the logo. The exclusion
zone (pictured right) shows the minimum space required which must be left clear.
This is measured by the ‘T’ in ‘Tasmania’ in the vertical logo and the ‘a’ in
‘Tasmania’ in the horizontal logo.
Exclusion zone around the Exclusion zone around the
logo is determined by the logo is determined by the
Colours height of the ‘T’ height of the ‘a’
The logo appears in three colours: Blue PMS 653, Olive PMS 618 and Black.
BLACK PMS 653 PMS 618

C 0 R 0 C 96 R 33 C 11 R 174
M 0 G 0 M 59 G 87 M 10 G 164
Y 0 B 0 Y 4 B 138 Y 68 B 68
K 100 K 17 K 25
HEX #00000 HEX #21578a HEX #aea444
Tasmanian Government Style Guide and Logo Policy | January 2011 Tasmanian Government logo | Elements of the brand | C 1
Black mono vertical version Black mono horizontal version Blue mono vertical version Blue mono horizontal version
of Tasmanian Government Logo of Tasmanian Government Logo of Tasmanian Government Logo of Tasmanian Government Logo
Block shapes are examples of background colour only
Reverse mono black vertical Reverse mono black horizontal Reverse mono blue vertical Reverse mono blue horizontal
version of Tasmanian version of Tasmanian version of Tasmanian version of Tasmanian
Government Logo Government Logo Government Logo Government Logo
If the logo is to appear in one colour, it must be black or Blue PMS 653, either positive (black logo on white background) or reversed
(white logo on a solid background). If the logo is to appear on a coloured background, a mono version of the logo should be used.
Use either black or white – whichever provides maximum contrast.
The logo is not to appear on an image, such as a picture or photo, where it can be avoided. If the logo has to appear on an image, use a mono
version (either white or black) for maximum contrast.
C 2 | Elements of the brand | Tasmanian Government logo Tasmanian Government Style Guide and Logo Policy | January 2011
Do’s Don’ts
DO DO NOT DO NOT DO NOT
Department of Education Do not create your

The logo must only be used
Do not use any other own version or add text
in the forms specified and Do not put the department colours or use any other underneath.
illustrated in the Style Guide or business unit name typefaces other than
and Logo Policy. underneath the logo or to those specified.
appear as part of the logo.
DO NOT DO NOT DO NOT
TIP:
When resizing the logo
in Microsoft Word and
other design applications
No outlines of any kind Do not change the format,
make sure you hold the can be used. Do not place the colour logo
colour or shape of the logo.
shift key down to scale on a coloured background
proportionately. or an image, use the
mono version.
Tasmanian Government Style Guide and Logo Policy | January 2011 Tasmanian Government logo | Elements of the brand | C 3
Tasmanian Government version

of the logo
The strapline version of the Tasmanian Government logo is the default logo
Strapline version of logo
and must be used on all material.
The ‘Tasmanian Government’ version of the logo is only for use in the following
situations, in which the strapline version is inappropriate:
• If an exemption was previously granted from the strapline and the ‘Tasmania’
logo (no strapline) is being used
• When the use of the strapline will be incompatible or inappropriate with Tasmanian Government vertical and horizontal versions of logo
the message being communicated, i.e. Gambling or road safety material.
In this instance, seek advice from your Agency Communications Manager
• Uniforms and clothing
• Co-branding alongside other government jurisdictions

MY GIRLFRIEND THINKS
I’M AT FOOTY TRAINING.
• On letterhead, internal memos and faxes
If you have a gambling problem, you don’t have to keep it a secret. With a range of free options including 24-hour phone support, face-to-face counselling
Seek advice from the Agency Communications Manager prior to using the and barring yourself from venues, we’ll help you face a brighter future without gambling. Visit www.gamblingsupport.org or call 1800 858 858.
Funded by the Community Support Levy.
Tasmanian Government version of the logo.

Depar tment of Health and Human Ser vices
5670a
Tasmanian Government version of logo on an advertisement
Shirt
Tasmanian Government version of logo on a uniform
C 4 | Elements of the brand | Tasmanian Government logo Tasmanian Government Style Guide and Logo Policy | January 2011
NOTE: Examples are scaled down
D. Basewave device
D. Basewave device
TIP:
The basewave must not be
distorted. If unsure, compare
the design to the example
NOVICE DRIVERS’ provided on this page or see
TRAINING KIT www.transport.tas.gov.au

examples on page D6 or D4
CREATING TIP:
CONNECTIONS & The vertical logo is taller than
OPPORTUNITIES
Providing work experience for
the horizontal logo. Using the
Tasmania’s humanitarian entrants
Depar tment of Infrastructure, Energy and Resources
horizontal logo allows the
basewave to move lower on the
Example of booklet page and gives more room for
the design content.
Community Development Division
Department of Premier and Cabinet
Example of banner
Format
The basewave provides a divide between the general design and the logo. It is a strong element of the Tasmanian Government brand.
The logo must be positioned below the basewave in the bottom right-hand corner. The department name should appear in the left-hand bottom
corner and should be clearly separate from the logo. Using the basewave and logo in this consistent manner will create a strong identifier.
Tasmanian Government Style Guide and Logo Policy | January 2011 Basewave device | Elements of the brand | D 1
D. Basewave device
If a print advertisement
is two columns or less
wide, the basewave is
optional. The horizontal
logo must be used in
its place.
DISCOUNTS &
CONCESSIONS h
What are you entitled to?

a
Grabopy
free c
Get your free copy from Service Tasmania.

Phone 1300 13 55 13 or visit www.concessions.tas.gov.au
2 column
h h
Extra-narrow format
Extra-wide format (width is more than twice the height) (format is two columns or less)
Use of the basewave is mandatory. However, the proportions of some formats make it impractical to apply the basewave in design.
1. Extra-wide format. If the width of a format is more than twice the height, use of the basewave is optional. If you choose not to use the
basewave, it is to be replaced by the horizontal logo, which contains the basewave element. In this instance, the logo should be positioned in the
bottom right-hand corner of the design.
2. Extra-narrow format. In the case of print advertisements, if a format is two columns or less in width, use of the basewave is optional.
If you choose not to use the basewave, it is to be replaced by the horizontal logo. The exclusion zone must be maintained around the logo.
D 2 | Elements of the brand | Basewave device Tasmanian Government Style Guide and Logo Policy | January 2011
D. Basewave device
Text
Text below the basewave must be restricted to two lines and may include:
One line Department name OR Depar tment of Premier and Cabinet

Department name
URL w w w.dpac.t a s .gov.au

URL
Two lines Department name OR Depar tment of

Economic Development, Tourism and the Ar ts
Department name
Business unit name AND Department name OR Communit y Development Division

Business unit name above Department name
Contact number AND Department name OR 130 0 135 513

Contact number and Department name
URL AND Department name w w w.dpac.t a s .gov.au

Text may only run to three lines when the department name does not fit in two URL and Department name
lines. In the case of a joint project between two or more agencies, no department
name should be specified. Consider using ‘Tasmanian Government’ instead or leave Ta smanian Gover nment
the area blank and represent the agencies in the area above the basewave. Tasmanian Government
The inclusion of a URL or a contact number below the basewave is intended
to allow this space to act as a ‘call to action’ as well as a design element. The recommended font size for an A4 format is 12pt Gill
The contact number and URL should not be accompanied by other words Sans light, 80 kerning (optional), 15pt leading. This should
such as ‘call now’. be scaled in proportion to size of the format used.
D. Basewave device
Minimum exclusion zone

above logo
26mm
7mm 7mm
A4 document using vertical logo
10mm 10mm
Minimum exclusion zone

above logo
www.communications.tas.gov.au 18mm
7mm 7mm
A4 document using horizontal logo
10mm 10mm
Size
The basewave should extend from one side of the design to the other. A white border of a maximum 10mm is acceptable.
The logo must be the minimum size of 20mm wide (if vertical version used) or 30mm wide (if horizontal version is used).
The basewave must not be distorted. If unsure, compare the design to the example provided above.
D. Basewave device
Example of mono A4 document. Logo, basewave and text all in black
Colour
The basewave may appear in three colours: blue, black or reversed out of a solid colour.
If appearing in colour: the basewave must only be Blue PMS 653, the logo must appear in its specified colours and the font must be black.
The background below the basewave must be white.
If appearing in mono (black and white): the mono version of the logo and basewave must be used. The background below the basewave
must be white.
Reversed (white on a solid background): the basewave and logo may appear reversed out of a background colour.
The logo and basewave design may only be reversed out of a solid colour, not an image.
D. Basewave device
Do’s
DO
Basewave with URL underneath
w w w.dpac.t a s .gov.au
DO
Basewave with department name and business unit underneath
Communit y Development Division

DO
With contact number/department name
130 0 135 513

DO
Basewave reversed out of a solid colour
130 0 135 513

DO
Basewave reversed out of a solid colour
130 0 135 513

D. Basewave device
Don’ts
DO NOT
Department name under logo
DO NOT
Basewave not reaching border
DO NOT
Contact block including phone number and address on left

pushing basewave too high Communit y Development Division
130 0 135 513
w w w.dpac.t a s .gov.au
DO NOT
Basewave distorted to be too thick
DO NOT
Basewave different colour other than Blue PMS 653
E. Font
E. Font
Gill Sans BOLD Gill Sans LIGHT ITALIC
abcdefghijklmnopqrstuv w xyz a b c d ef g h i j k l m n o p q r s t u v w x y z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 12 34 5 678 9 0 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 1234567890
Gill Sans BOLD ITALIC Arial REGULAR

abcdefghijklmnopqrstuv wx yz a b c d ef g h i j k l m n o p q r s t u v w x y z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 123 4 5678 9 0 A B C D EFG H IJ K L M N O P Q RST U V W X Y Z 12 3 4 5 678 9 0
Gill Sans REGULAR Arial Regular Italic

abcdefghijklmnopqrstuv w x y z a b c d ef g h i j k l m n o p q r s t u v w x y z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 12 3 4 5 678 9 0 A B C D EFG H IJ K L M N O P Q RST U V W X Y Z 12 3 4 5 678 9 0
Gill Sans REGULAR ITALIC Arial Bold

abcdefghijklmnopqrstuv wx yz abcdefghijklmnopqrstuvw xyz
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 123456789 0 A BC D E FG H I J K L M N O P Q RS T U V W X Y Z 12 3 4 5 6 78 9 0
Gill Sans LIGHT Arial Bold Italic

a b cd e f g h i j k l m n o p q r s t u v w x y z abcdefghijklmnopqrstuv wxyz
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 12 3 45678 9 0 A B C D E F G H I J K L M N O P Q R ST U V W X Y Z 12 3 4 5 6 78 9 0
Typeface
The mandatory font is the Gills Sans family. (Also known as Gill Sans MT)
Headings and sub-headings should be Gills Sans regular, bold, italic or light.
Body copy should be Gills Sans light.
It is recognised that this font is not always accessible. In the absence of Gills Sans, the substitute font is Arial.
A mix of Gills Sans and Arial in the one document is to be avoided – if it is available, only Gills Sans must be used. Web font is to be Verdana.
E 1 | Elements of the brand | Font Tasmanian Government Style Guide and Logo Policy | January 2011
E. Font
Size
In all Government communications material, the minimum type size should be Gill Sans LIGHT
10pt. Only disclaimers, footnotes and some stationery text should be a smaller abcdefghijklmnopqrstuvwxyz
type size.
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
If a document is being professionally set – by a professional designer or
MINIMUM SIZE: Gill Sans light 10pt
external agency – the font may by smaller. However, issues of legibility
must be considered.
The following measurements are recommended for professionally set documents: abcdefghijklmnopqrstuvwxyz
Newsprint advertising: Body type size minimum 7.8pt with

MINIMUM SIZE: Gill Sans 7.8pt on 9.3pt leading
8.8pt – 9.3pt leading.
Long documents: (i.e. reports) minimum body type abcdefghijklmnopqrstuvwxyz

size 8.5pt with 10pt leading.
MINIMUM SIZE: Gill Sans 8.5pt on 10pt leading
Typography
The heading, including font size, style and placement, is flexible.
Main heading is placed here
Approval to use a different font in a heading or promotional material must
be sought from Manager Strategic Communications and Marketing (DPAC), Sub heading is placed here
following advice from the Agency Communications Manager.
Main heading is placed here

Sub heading is placed here
Examples of main headings and sub headings
Tasmanian Government Style Guide and Logo Policy | January 2011 Font | Elements of the brand | E 2
F. Colour palette
F. Colour palette
Logo colour palette PANTONE 653 618 BLACK
The logo appears in three colours: Blue PMS 653, Olive PMS 618 and Black. CYAN 96 11 0
CMYK
MAGENTA 59 10 0
YELLOW 4 68 0
BLACK 17 25 100
RED 0 193 0
RGB
GREEN 79 179 0
BLUE 140 56 0
WEB HEX 004f8c c1b338 00000
Design colour palette

The design colour palette is made up of 21 colours and has been chosen to reflect
the colours of the Tasmanian landscape. Warm Colours
Neutral Colours
Cool Colours
F 1 | Elements of the brand | Colour palette Tasmanian Government Style Guide and Logo Policy | January 2011
F. Colour palette
Warm Colours Neutral Cool Colours
Colours
PANTONE Warm
618 7404 716 143 485 710 683 617 404 462 7495 371 7467 631 623 653 5415 668 539
(PMS) grey 3
CYAN 0 0 0 0 0 0 11 0 0 0 50 25 43 95 67 32 100 42 65 100

CMYK
MAGENTA 3 9 45 35 95 79 100 2 4 8 58 0 0 0 0 0 62 8 64 49
YELLOW 87 79 91 85 100 58 0 48 8 22 100 80 100 25 12 24 0 0 0 0
BLACK 30 0 0 0 0 0 43 17 17 56 45 30 56 0 2 10 20 40 30 70
RED 193 249 223 231 195 203 122 221 220 139 91 162 99 0 115 182 0 120 84 0
RGB
GREEN 179 224 158 178 39 86 0 212 216 134 75 167 113 158 184 204 79 143 79 48
BLUE 56 87 51 66 31 86 83 144 209 120 34 73 33 184 210 190 140 163 128 82
WEB HEX c1b338 f9e057 df9e33 e7b242 c3271f cb5656 7a0053 ddd490 dcd8d1 8b8678 5b4b22 a2a749 637121 009eb8 73b8d2 b6ccbe 004f8c 788fa3 544f80 003052
Pantone (PMS) and CMYK – used for professionally printed material.
RGB – used in screen applications i.e. Word documents.
Web Hex – used in screen applications, primarily for web publication.
Colour breakdowns
The colour breakdowns have been prepared as a guide to producing specified colours, in different mediums.
Please note: The colours printed throughout this booklet are intended as a guide, not to accurately to match the Pantone Colour Standards.
They will look different depending on how they are viewed and printed. What you see on your computer monitor may vary from what is printed
on your office printer, and again from a professional print. Due to these variations it is recommended you match the relevant Pantone colours for
complete accuracy.
Tasmanian Government Style Guide and Logo Policy | January 2011 Colour palette | Elements of the brand | F 2
F. Colour palette
BLACK PMS 653 PMS 618 TIP:

100% Remember, when choosing colours for your
design you can complement 100% colours with
80% tints of the same colour or other colours.
Tints
60%
40%
20%
PMS 668 PMS 683 PMS 710 PMS 485 PMS 716 PMS 143 PMS 7404 PMS 617 PMS 7495 PMS 371 PMS 539 PMS 5415 PMS 7467 PMS 631 PMS 623 PMS WG 3 PMS 404 PMS 462
100%
80%
Tints
60%
40%
20%
Note: The colours of the colour palette may be used at varying tints, which can produce a different colour effect.
F 3 | Elements of the brand | Colour palette Tasmanian Government Style Guide and Logo Policy | January 2011
F. Colour palette
Environment inspiration Industry inspiration
Tasmanian inspiration
This colour palette has been chosen to reflect the colours of the Tasmanian landscape.
Tasmanian Government Style Guide and Logo Policy | January 2011 Colour palette | Elements of the brand | F 4
G. How to use the logo
G. How to use Partnerships, sponsorships

the Tasmanian and support
There are many situations in which the Tasmanian Government needs
Government logo to be acknowledged for its involvement with external organisations.
These occasions can be divided into three broad groups:
Representing more than one

Partnerships
Tasmanian Government agency The Tasmanian Government is working with another organisation in
Only one Tasmanian Government logo is to be used where more than delivering a project, program or service. A partnership denotes that
one Government agency is involved. both parties have equal ownership or are making equal contribution
to the project.
Only one agency may be mentioned under the basewave. In the case
of a joint project between two or more agencies, leave the area
under the basewave blank or consider using ‘Tasmanian Government’ Sponsorship
or one URL. See D3.
The Tasmanian Government has a formal sponsorship agreement to
Reference to individual agencies and/or business units may appear provide monetary or in-kind support.
above the basewave within the text or design. Agency names should
not be positioned so that they appear to be part of the Tasmanian
Government logo. Support
The Tasmanian Government has a formal agreement to endorse,
fund or provide in-kind or monetary support, for example, support
given through a formal grant deed.
See pictorial examples on the next page.
G 1 | Determining how to use the logo Tasmanian Government Style Guide and Logo Policy | January 2011

The following table will help you determine which situation applies:
Read the first statement and answer the questions until you reach a conclusion.
The Tasmanian Government Style Guide and Logo

Is the Tasmanian Government the This is a
Policy is to be applied.
main owner of the initiative, with Tasmanian
Logos of supporting organisations may appear
other organisations involved to a Government
above the basewave. No other logos are to www.communications.tas.gov.au
lesser degree? project. Depar tment of Premier and Cabinet
appear below the basewave.
The Tasmanian Government logo must be

Is the Tasmanian Government one of presented with equal representation alongside
This is a
two or more organisations who have the logos of participating organisations.
partnership.
equal ownership of the initiative? The mandatory elements of the Style Guide and Logo
Policy, beyond the logo specifications, do not apply.
Use the ‘Sponsored by’ Tasmanian

Government logo.
Does the Tasmanian Government have
This is a Note minimum size requirements for the logo.
a formal sponsorship agreement for the
sponsorship The Style Guide and Logo Policy, beyond the
initiative – for either in-kind or financial arrangement. logo specifications, does not apply.
support?
If the logo appears with other sponsor logos,
the ‘sponsored by’ words may be removed.
Does the owner of the initiative need to The Use the ‘Supported by’ Tasmanian
recognise Tasmanian Government’s Tasmanian Government logo.
in-kind support, endorsement or Government Note minimum size requirements for the logo.
funding (through a funding agreement supports the The Style Guide and Logo Policy, beyond
initiative. the logo specifications, does not apply.
such as a grant deed) of the initiative?
To access ‘supported by’ and ‘sponsored by’ logos, visit www.communications.tas.gov.au.
Tasmanian Government Style Guide and Logo Policy | January 2011 Determining how to use the logo | G 2
Logos are to be the

same height
The Tasmanian Government logo is to be the same height as the full Australian Government logo.
Coat of Arms must be a minimum of 20mm wide.
Use with the Australian Government logo

The Tasmanian Government version of the logo must be used alongside other government logos – State and Federal.
When being placed side-by-side, the Australian Government logo must be positioned on the left of the Tasmanian Government logo, at a
minimum width of 20mm for the Coat of Arms.
The Tasmanian Government logo is to be the same height as the full Australian Government logo.
Aussie of the Month graphic device
Public Sector Management Office

Example of how graphic devices Healthy@work graphic device MyBond graphic device
should be placed Department of Premier and Cabinet Department of Justice
Promotional and graphic devices

A promotional or graphic device is any illustration or graphic that has been developed to represent a program or initiative. The device must be
used within the Tasmanian Government design framework: It is not considered to be a logo and may not be placed below the basewave. It may be
included in the general area of a design above the basewave.
Promotional and graphic devices are not to be used on stationery. Only sub-brand logos are permitted on stationery. (see I6)
The development of any new promotional or graphic device requires approval from Manager Strategic Communications and Marketing, prior to
production.
Using the Tasmanian brand Using only the Tasmanian brand mark
Government departments can choose to use only the Tasmanian
mark in Government brand mark, and the broader design framework, when communication
efforts:
The Tasmanian brand mark is managed by Brand Tasmania. It is
designed to communicate messages that promote the value of › promote Tasmania as a destination (to visit, work, live, study) to
being ‘Tasmanian’ and the State’s appeal as a place to live and work, primarily international audiences i.e. Tourism Tasmania campaign
visit, learn, trade and invest. The Brand Tasmania website material destined for international markets
(www.brandtasmania.com.au) provides more information about
the brand mark and its accompanying design framework. › promote Tasmania’s capabilities (i.e. relevant to trade and
investment) to primarily international audiences i.e. promoting
The use of the brand mark is not mandatory in Government but
premium food exports, niche manufacturing, ICT services etc at
agencies can elect to use it in circumstances as outlined here.
trade fairs.
Using the Tasmanian brand mark in conjunction Supplementary material

with the Tasmanian Government logo
In circumstances where supplementary material is distributed to
Government departments can choose to use the Tasmanian brand
international audiences promoting the Government as a source of
mark when communication efforts:
further information or assistance (i.e. brochures distributed at a trade
› promote Tasmania as a destination (to visit, work, live or study) to fair), the Government logo must be used in conjunction with the
primarily domestic audiences (local and interstate) Tasmanian brand mark.
i.e. Tourism Tasmania campaigns appearing in interstate
Exceptions to this rule may include cases in which the application of
newspapers; Events Tasmania banners displayed at supported
two logos is not practical i.e. merchandise such as coasters and pens.
events such as the Evandale National Penny Farthing
Championships
Recognising Government support or sponsorship
› promote Tasmania’s capabilities to primarily domestic audiences
(local and interstate) i.e. a television campaign promoting Tasmania’s Where the Tasmanian Government is providing support or
education and training system that is broadcast in Tasmania and sponsorship to a third party organisation, this is to be recognised
interstate. through use of the ‘supported by’ or ‘sponsored by’ version of the
In these instances, departments are not required to use other Government logo, as outlined in this guide. See G1.
mandatory elements (base wave, font, colour palette) of the Tasmanian Exceptions to this rule may include cases in which the sponsorship is
Style Guide and Logo Policy. designed to promote Tasmania as a destination (to visit, work, live or
The Tasmanian Government logo should be applied in a manner that study) or to promote Tasmania’s capabilities.
clearly identifies the Government as the source/contact point, but the
Tasmanian brand may have prominence.

Are you primarily promoting a Use the Tasmanian
Tasmanian Government initiative, Government logo and design
service or program? framework.
TASMANIA 20
UNBOTTLED 09
Are you promoting Tasmania Use the Tasmanian Showcasing over 130 truly
cool pure Tasmanian wines.
as a destination or Tasmania’s Government logo and
capabilities in a particular sector? design framework.
Example of a publication
promoting Tasmania’s capabilities
to a primarily international
You must use the Tasmanian audience
Government logo, and
may choose to use the
Tasmanian brand mark
Is the target audience primarily in conjunction with the
domestic (Tasmanians and Government logo. The
interstate audiences)? Tasmanian Government
design framework is not
mandatory; the Tasmanian
brand design framework
may have prominence.
You may choose to use

Is the target audience primarily only the Tasmanian brand
international? mark and the brand design
framework.
Sub-brands
Sub-brands must be presented in conjunction with the Tasmanian Government logo. The sub-brand logo may appear either above or below the
basewave, but not in both positions in the one application.
www.parks.tas.gov.au
Depar tment of Primar y Industries, Parks, Water and Environment
Tasmanian Government logo to be on right of sub brand logo, both logos to be the same height
Below the basewave

The sub-brand logo may appear below the basewave. This is optional, however, if used, mandatory size and placement requirements apply: the
sub-brand logo must appear to the left of the Tasmanian Government logo and both logos must be the same height.

www.par ks.tas.gov.au
Depar tment of Pr imar y Industr ies, Par ks, Water and Environment
Sub-brand logo above the base wave
Above the basewave

Sub-brand logos may also appear above the basewave. If presented above the basewave, the sub-brand logo may appear bigger than the
Tasmanian Government logo below the basewave.
SUPPORTED BY:
Tasmanian Government Logo to be on right of sub-brand logo, both logos to be the same height
In support
In demonstrating sponsorship or support on third-party material, the sub-brand logo must appear together with the Tasmanian Government logo.
Both logos must be the same proportions, with the sub-brand logo to the left of the Tasmanian Government logo. Both logos must appear as
equal height, taking into consideration the minimum height requirements for the Tasmanian Government logo.
If third-party material can only accommodate one logo, the Tasmanian Government logo must be used.
H. Applying the brand elements

H. Applying the brand
elements
The mandatory elements of the Style Guide and Logo Policy act as a Businesses participating in the Creating Connections and Opportunities project
not only have the chance to assess and train potential employees without the risks
framework, within which individual design and styling can be developed. usually associated with new staff but also help out newcomers. Financial support of
up to $7000 may be available if employment is then offered.
If you would like to know more, Multicultural Tasmania is holding free information
dinners where you can hear from others who have already benefited from similar
Individual identities can be created through the use of supporting graphics, programs.
Hobart – Thursday 29 October
Launceston – Thursday 5 November
including graphic elements, shapes, colours and slogans. These can be used To reserve your place, or for more details visit dpac.tas.gov.au/cco or phone 6232 7060.
Registrations close 21 October. Space is limited, so book early.
to develop a visual theme and create an identity on marketing Creating Connections and Opportunities
Providing work experience for Tasmania’s humanitarian entrants
communications materials.
Communi t y Development Division
Many unique identities have been created since the Style Guide and Depar tment of Pr emier and C abinet
Logo Policy was introduced in 2006. Examples can be found at:

www.communications.tas.gov.au. Department of Premier and Cabinet example
Communications in a caretaker period

Report stowaway Fletcher
the fish Responsible
During the period preceding an election for the House of Assembly, the frogs says . . . fishing is the
way to go!
Government assumes a ‘caretaker role’. The business of Government
continues and the provision of services remains unchanged. However,
caretaker conventions are implemented to protect the apolitical nature
of the State Service during an election campaign.
At the beginning of the caretaker period, individual agencies need to review Only take what you
need for a feed
all communications activity, including television and print advertising, Use good fish
handling techniques
newsletters and information on websites, to ensure it is apolitical and does They can carry a devastating fungal
disease which is threatening Tasmania’s frogs.
not promote the Government’s policies or emphasise the achievements Chytrid disease (pronounced ‘kit-rid’) is already causing the extinction
of frog species around the world –
we want to stop it spreading in Tasmania.
of the Government or a Minister.

Diseases such as Chytrid can be introduced by frogs that arrive from
interstate as stowaways in fresh produce or garden nursery products.
If you find one of these frogs, please don’t release it into the wild – instead, Be considerate of the
call Wildlife Enquiries at DPIW on (03) 6233 6556 or
email wildlife.reception@dpiw.tas.gov.au environment and other fishers
Read the full State Election Caretaker Conventions at www.dpac.tas.gov.au. Depar tment of Depar tment of
Pr imar y Industr ies and Water Pr imar y Industr ies and Water
Department of Primary Industries and Water examples
Tasmanian Government Style Guide and Logo Policy | January 2011 Applying the brand elements | H 1
I. Stationery
14mm
I. Stationery 20mm
The following examples are set templates and no alteration to design is

allowed. Specifications of the printed matter shown are to be strictly 16mm
adhered to by all agencies. CORPORATE SERVICES
Level 3, AMP Building, 86 Collins Street, HOBART TAS 25mm

GPO Box 1409, HOBART TAS 7001Australia
Ph (03) 6233 2223 Fax (03) 6233 3335
Email info@dpac.tas.gov.au Web www.dpac.tas.gov.au
To access Microsoft Word templates visit www.communciations.tas.gov.au.
Letterheads Department of Premier and Cabinet

CORPORATE SERVICES
Level 3, AMP Building, 86 Collins Street, HOBART TAS

Ph (03) 6233 2223 Fax (03) 6233 3335
Stationery is printed in three colours unless specifically required in one Email info@dpac.tas.gov.au Web www.dpac.tas.gov.au
colour (black). No other colour combination is available.
The logo should be placed in the top right-hand corner. Body copy is to
be left-justified.
The ‘Tasmanian Government’ version of the logo must be used on letterheads,

not the strap line version.
Stationery does not use the basewave device.
The mandatory font is Gills Sans, or – only where Gills Sans is unavailable – Arial.
Note: when using window envelopes, indent the recipient address to 30mm or
as required (but not the department address or body copy).
A4 letterheads
Department name – Gill Sans regular 14pt
Unit name – Gill Sans light capitals 9pt on 12pt leading
(2mm space before)
Address – Gill Sans light 9pt on 12pt leading (3mm space before)
I 1 | Applying the brand elements | Stationery Tasmanian Government Style Guide and Logo Policy | January 2011
I. Stationery
10mm 10mm
12mm
CORPORATE SERVICES
Level 3, AMP Building, 86 Collins Street, HOBART TAS 30mm

Ph (03) 6233 2223 Fax (03) 6233 3335
With Compliments
8mm
With Compliments Slip

Unit name – Gill Sans light capitals 9pt on 12pt leading (2mm space before)
‘With Compliments’ slips

The trim size for ‘With Compliments’ slips is standard DL landscape format: 210mm wide x 100mm deep.
Above is an example for a particular business unit of the Department of Premier and Cabinet. If a unit name is not required it is simply omitted.
‘With Compliments’ sits at the bottom left-hand corner in Gills Sans italic 12pt.
Tasmanian Government Style Guide and Logo Policy | January 2011 Stationery | Applying the brand elements | I 2
I. Stationery
4mm 22mm 4mm
4mm
22mm
22mm
from top Name Surname
TITLE TO GO HERE
37mm
from top Level 3 AMP Building 86 Collins Street HOBART TAS
GPO Box 1409 HOBART TAS 7001Australia
Ph (03) 6233 2223 Fax (03) 6233 3335 Mobile 0123 456 789
4mm
Business card front Business card back (optional)
Department name – Gill Sans regular 9pt on 12pt

Name – Gill Sans regular 11pt on 13pt
Title – Gill Sans light capitals 6pt on 10pt
Address – Gill Sans light 8pt on 11pt
Business cards
The Tasmanian Government business card is landscape format and standard business card size of 55mm x 90mm.
The back of the business card may have the blue ‘Explore the Possibilities’ design, as shown above, or may have a blank white back.
Contact details in the pictured example are an example only: all details do not have to be included.
There should be no punctuation in the address lines of the business card. The city and state should also be in capitals. Australia Post have provided
this layout advice as it is the most easily read by Australia Post’s automated systems.
I. Stationery
7mm 7mm 36mm 36mm 7mm
7mm
OFF POSTAGE
PEAK PAID 26mm
If undeliverable please return to
GPO Box XXXX AUSTRALIA
HOBART TAS 7001 Australia
POSTAGE
Note: departments should Department of Premier and Cabinet PAID
use their own return address If undeliverable please return to
GPO Box XXXX AUSTRALIA
HOBART TAS 7001 Australia
DL Envelopes (DL off peak – back) (DL standard – front)

Department name – Gill Sans regular 10pt on 11pt leading
Address information – Gill Sans light 8pt on 11pt leading
DL envelopes
Examples of envelopes are shown in two different configurations: DL – off-peak and standard variations (220mm wide x 110mm deep).
If larger envelopes are to be used then the specifications for DL should be used with alterations to width and depth as required.
Including the department name on the return address is optional.
I. Stationery
Facsimiles
Use the mono logo in the top right-hand corner. Level 3, AMP Building, 86 Collins Street, HOBART TAS
Ph (03) 6233 2223 Fax (03) 6233 3335
The department name is placed in top left-hand corner of the page.
The ‘Tasmanian Government’ version of the logo must be used. FACSIMILE
TO: FAX NO:
Templates are available at www.communications.tas.gov.au. FROM: DATE:
RE: PAGES:
Forms
The mandatory for is Gill Sans – or where unavoidable – Arial.
The basewave is not required. The logo is to be placed in the most appropriate
position. The strapline version of the logo is to be used unless it is deemed to
be inappropriate or incompatible with the purpose of the form.
Booking details
o
A co full
ourrfu
llou Are bookings required?
Yes
grey!
No
EVENT eek to be
wee
we
Phone number for bookings
Phone number for enquiries
_____________________
_____________________
REGISTRATION FORM
_____________________
if different from bookings __________________
Date bookings close _______ _____________________
_____________________
_____________________ __________________
To ensure your event is _____________________
_____________________
er 2009 listed in the printed Seniors
SENIORS WEEK 1-7 Octob Week 2009 program, please _________________
return this form by Friday
3.Your 5 June.
Seniors2009Week to program requir
eceeived by Friday 5 June
ns must bbee rreceived
Registrations
ements
Week
Seniors program . You can
be included intted Seniors
rin
d in the pprinted Week programs will be available
for collection at Service
veent o
er your eevent nline at www.seniors.tas.gov.au
online Do you want us to post
Tasmania shops, libraries,
local councils and Apia outlets.
also register copies directly to you?
1. Event organiser details about Yes No
How are well informed
nom minnatted on the formmany?
eople nominate 1 5
and the contact people 10 20 Other (please specify) _______
on provided is accurate
Please ensure that all informati How would you prefer to
receive
__
____ the Seniors
_____________________
_____
_______
_______ _______
_______ _______
_______ Week promotio n guide?
your event. _______ ___ ___
___
_______ _______
___________ Email
_____________________ Post
_____________________ 4. Decla ration and______
_______
_______ ____
Name of organisation _______ _______ __________
______________
_______ _______
_______ _______
_______ disclaimer
_____________________
_____________________ _______
_______ _______
_______ _____
_______
Website ______________ mily m
name___
nam ___
e__ _ _ _ _______
_______ _______
_______
1. I, the undersigned person,
_______________Family
_____________________ _______
_______ _______
_______ am the authorised
_____
______
Title _____ Given name _______ _______
_______ ________
__________ _______
_______
represen tative and have the authority 7. I agree that the Organisa
_____________________ to sign on behalf tion will
_____________________ of the _______
______________
______
______________
named _______
Organisa Government and its employee indemnify the Tasmanian
Position ______________ _______ _________
_______ ______________
_______ tion. s, agents and contractors
___ and ______________ 2. I have read the Declarat______ against any loss, damage
_____________________ _______ _______
_______ _______
ion and__ Disclaime or legal liability whatsoev
Phone number(s)_______ _______ ______ _
_________ ___
___ _________
_______ _______
_______ _______
acknowle dge and agree
r, and respect of any damage to er in
__ Email that it _is binding on the property or finances suffered
_____________________ Organisa _______
tion._______ ______
_______ any third party arising from by
Fax _____________________ _______ ____
________ _ _ ___ _______
_______ _______
_______ _______
_______ the Organisation’s inclusion
______________ the Seniors Week Program in
_______ _______ _____________________ 3. I declare _______
_ Postcode that the _______
informati _____
on .
Postal address _______________ Form is true and
_____________ given on this Registration 8. I agree that the Organisa
_______
_______ _______ _____________________ correct. tion must not represent
to
Suburb ______________ 4. I agree that the activities any third party that inclusion
in the Seniors Week CONFIDENTIALITY NOTICE AND DISCLAIMER
carried out by the Organisa Program and/or the use of the Logo
must be carried out in accordan tion
ce with all applicable laws. represents any form of endorsem by the Organisation The information in this transmission may be confidential and/or protected by legal professional privilege, and is intended only for the person or persons to whom
5. I confirm that the Organisa ent and/or support of
2. Event information than one to event, please completetion has obtained appropri
ate
the Organisation’s products
or services by the Tasmania
it is addressed. If you are not such a person, you are warned that any disclosure, copying or dissemination of the information is unauthorised. If you have received
registteringg moreinsurance
ogram.. If registerin cover the risks arising out
Seniors Week program of the Government. n the transmission in error, please immediately contact this office by telephone, fax or email, to inform us of the error and to enable arrangements to be made for the
will be used in the official Organisation’s activities.
Information in this section 9. I agree that the decision
on sheet for different events. 6. I agree that the Tasmania of the Seniors Bureau, destruction of the transmission, or its return at our cost. No liability is accepted for any unauthorised use of the information contained in this transmission.
and attach a separate informati _______ ______________
_______ _______
______________
n Governm_____
ent and the Seniors Department of Premier
_____
_______ _ ___
_______ _ _ _______________
________ Bureau and their employees, agents and contracto
and Cabinet regarding Program
_______ Entry is final and no subseque
_____________________ will not __________
_______ __ rs, nt correspondence will
Event name ______________ _____ ______
_______ _ _______
___________ _______
_______ be
_______
_______ _______
_______
responsib le for any loss or damage (including entered into. be
______________ but not limited to a negligent______
to 20 words)______________ _______act
_______ ____
Description of event (up ____
_______________________ _______
_______ Organisa_______
_______ _______
_______
tion suffers as a result of
or omission) the
_____________________ the Organisation’s
_____________________ inclusion in _______
the_______ _______
_______ ___
______
_____________________ __________ __________
_______ _______
_______ _______
_______ Seniors Week Program.
_____________________
_____________________ ______
_______
_______
_______ ___
_____________________ ___ _
____________
_______ _______ _______
_______ _______
_______ _______
___________________
_____________________
Entry fee (please specify
_____________________
if free) ______________
_____________________________ ___________
_______ ____
ard holders?
Booking
Authoris ed required
Yes
representative (signature)
Yes No
No
A4 facsimile
orss C
nior
Seniors
a special price forr Sen
Card Full name ______________
Business Partner, is there _______
_______
_______ ___ ______________
____
_______
If you are a Seniors Card ____
_____________ _ _______
_______ _______
_______ _______
_______
Address ______________
_______
_______ __________________ Position/
______________ Title _____________________
_____________________ _____________________ __
If yes, please specify _______ Date_____________________
_____________________
_____________________
_____ Contact phone _______ ___________________
Email 7 October _____________________
time(s) _______ 6 October _____________________
Event(s) date(s) and Octto
4 October b e r 5 October _______ _______ _______ay
Wednesd _____________________ ___________
2 October 3 October Monday Tuesday _____________________
1 October Saturday Sund d
Sunday ay
ay Please note that personal information collected _______ _____________________
Thursday Friday details and other informati from you will only be used
on relevant to senior Tasmania for the purpose of providing
Personal Information Protection ns. Personal information you with Seniors Week
Start time Act 2004. will be managed in accordan
Please return completed ce with the
Finish time separate sheet of paper.
registrati on forms to the Seniors
one session per day
day, pleasse attach times on a
please
ay, plea Bureau by post, fax or email
using
finish times. If more than the details listed below:
Please indicate start and additiona l notes. Post: Seniors Week
Registrations
please attach
If more space is required, Seniors Bureau You can also register
your event online
Department of Premier at www.seniors.tas.gov.au
_______ _______
_______ _______ ____
and Cabinet
_______
Venue details _______
_______ GPO _______
_______ _______
Box 123 For more information,
_________
_______________
______________ contact the
_____________________ Hobart TAS _______
_______ ____ Department of Premier
Venue name ______________ ________ _______
_______ _______
_______ _______ 7001
_______ _______
_______
Seniors Bureau on 1300
and Cabinet’s
__________
______________ _______ Fax: (03) 6233 4164 13 55 13.
be held__________________ _______ ______
_______ __
Address where event will ___ _ _ _
_______
_ _______
_______ _______
_______
Email: seniors. _______
_______ _______
_______
_______
______________ _ week@d pac.tas.gov.au
_____________________
_____________________
your event be listed under in the program?
Which region should State id
Statewid
Statew idee
North North-West
South
Forms
I. Stationery
Sub-brand stationery 20mm 14mm
Sub-brand letterheads Department of

16mm
Primary Industries, Parks, Water and Environment
The sub-brand logo is placed in the top right-hand corner, with the Tasmanian PARKS AND WILDLIFE SERVICE 25mm
Level 2, 134 Macquarie Street, HOBART TAS
Government version of the logo in the left-hand corner, to the left of the Ph (03) 6233 2270 Fax (03) 6224 0884
Web www.parks.tas.gov.au
text block. Sub-brand logos cannot have a vertical height greater than the
Tasmanian Government logo.
A4 letterheads
Unit name – Gill Sans light capitals 9pt on 12pt leading
(2mm space before)
I. Stationery
10mm 10mm
12mm
Department of
Primary Industries, Parks, Water and Environment
PARKS AND WILDLIFE SERVICE 25mm
Level 2, 134 Macquarie Street, HOBART TAS
Ph (03) 6233 2270 Fax (03) 6224 0884
Web www.parks.tas.gov.au
With Compliments
8mm
With Compliments Slip

Unit name – Gill Sans light capitals 9pt on 12pt leading (2mm space before)
Sub-brand ‘With Compliments’ slips

Following the sub-brand letterhead format, the sub-brand logo is placed on the right-hand side and the Tasmanian Government logo on the
left-hand side, to the left of the text.
I. Stationery
4mm 22mm 4mm
4mm
Tasmanian Institute of Sport
22mm
22mm
from top Name Surname
TITLE TO GO HERE
37mm
from top 18 Wentworth Street, BELLERIVE TAS
GPO Box 1234 HOBART TAS 7001Australia
Ph (03) 6233 1234 Fax (03) 6233 1234 Mobile 0123 456 789
Email name@tis.tas.gov.au Web www.tis.tas.gov.au
4mm
Business card front Business card back
Department name – Gill Sans regular 9pt on 12pt

Name – Gill Sans regular 11pt on 13pt
Title – Gill Sans light capitals 6pt on 10pt
Address – Gill Sans light 8pt on 11pt
Sub-brand business cards

Depending on the shape and design of the sub-brand logo, it may appear to the left of, or beneath, the Tasmanian Government logo.
I. Stationery
Sub-brand facsimiles
Tasmanian Institute of Sport
The sub-brand logo appears to the right, with the Tasmanian Government logo 18 Wentworth Street, BELLERIVE TAS
Ph (03) 6233 1234 Fax (03) 6233 1234
Email info@tis.tas.gov.au Web www.tis.tas.gov.au
on the left-hand side of the page.
FACSIMILE
Templates are available at www.communications.tas.gov.au.
TO: FAX NO:
FROM: DATE:
RE: PAGES:
CONFIDENTIALITY NOTICE AND DISCLAIMER

The information in this transmission may be confidential and/or protected by legal professional privilege, and is intended only for the person or persons to whom
it is addressed. If you are not such a person, you are warned that any disclosure, copying or dissemination of the information is unauthorised. If you have received
the transmission in error, please immediately contact this office by telephone, fax or email, to inform us of the error and to enable arrangements to be made for the
destruction of the transmission, or its return at our cost. No liability is accepted for any unauthorised use of the information contained in this transmission.
A4 facsimile
J. Publications
J. Publications
Publications include documents such as reports, manuals, government Department of Health and Human Services
submissions etc and encompass those intended for publication internal Annual Report 2006-07
to an agency and within Government, as well as external publications.
Note: The pictured examples show one way to apply the mandatory
and flexible elements. See the website for more examples of publications
that have been developed across Government.
Front cover
All four mandatory elements – the logo, basewave, Gills Sans font and colours Depar tment
Depar tmentof
of Health andHuman
Health and HumanSerSer vices
vices
from the palette – must be applied to the front cover of publications.

Example of front cover
Page borders are not permitted on the front or back cover.
Any graphic devices or promotional logos must appear above the

basewave in the design. See G4. Our services
Our organisational
9
arrangements 11
Strategic directions 13 PART 1 - DEPARTMENTAL

fit program 15 OVERVIEW
In 2006-07:
Our people 17
s THE$EPARTMENT
provided over one and a
Our finances 23 half million occasions of
Internal pages/body copy

DHHS progress chart 27
service to its clients;
s THEREWEREPAID
Our services
EMPLOYEESFULL
Health and wellbeing time equivalent [FTE]);
The Department of Health and Human Services (DHHS) is the largest of all
indicators 29 s PERCENTOFTHE the Tasmanian State Government agencies. The Department is responsible
Department’s workforce
was employed on a
for delivering integrated services that maintain and improve the health and
Our performance 33
permanent basis;
wellbeing of individual Tasmanians and the Tasmanian community as a whole.
Tasmania Together 45 s TOTALBUDGETED
expenditure was almost The Department provides more than one and a half million occasions of
$1.3 billion; and
Disability Framework for service annually to clients. In addition to the services it provides directly, the
s CAPITALEXPENDITURE
Action 2005-2010 49 totalled $44.6 million.
The only mandatory requirements for the inside pages are the colour palette
Department also contracts or provides funding for a wide range of services
within the private and non-government sectors.
The principal responsibilities of the Department include the delivery of:
and Gill Sans font. The logo and basewave are not required on the inside pages s HIGHQUALITYANDEFlCIENTHEALTHCARESERVICESTHROUGHTHEPUBLIC
hospital system, primary and community health services, including
mental health, oral health and correctional health services, and
ambulance services;
of a publication. s HEALTHPROMOTIONANDPROTECTIONTHROUGHEMERGENCYMANAGEMENT
public health and related preventative services;
s RESIDENTIALANDREHABILITATIVECAREFOROLDER4ASMANIANSASWELLAS
support and assistance to enable them to remain living independently
in their own homes;
s ANETWORKOFALCOHOLANDDRUGPREVENTIONANDTREATMENTSERVICES
See Size and Typography on page E2 for specific font requirements. s ARANGEOFACCOMMODATIONANDSUPPORTSERVICESAIMEDATENHANCING
the quality of life for people with a disability;
s STATUTORYRESPONSIBILITIESRELATINGTOVULNERABLECHILDRENANDYOUNG
people in relation to child protection and juvenile justice;
s AWIDERANGEOFCOMMUNITYSERVICESFORCHILDRENANDTHEIRFAMILIES
including early intervention, family support services and child health
services; and
s SECUREAFFORDABLEHOUSINGANDSUPPORTTOLOWINCOME4ASMANIANS
as well as accommodation and support for people experiencing
homelessness.
8 DHHS Annual Report 2006-07 – Part One: DEPARTMENTAL OVERVIEW DHHS Annual Report 2006-07 – Part One: DEPARTMENTAL OVERVIEW 9
Example of internal spread
Tasmanian Government Style Guide and Logo Policy | January 2011 Publications | Applying the brand elements | J 1
J. Publications
Back cover
There are no mandatory requirements for the back cover of a publication.
Page borders are not permitted on the front or back cover.
The previously mandatory full and 1/5 back covers are now optional.
These templates are available at www.communications.tas.gov.au.
DISCOUNTS &
CONCESSIONS
Publication information NEED ANOTHER COPY?

For additional copies of this guide please:
sVISITYOURLOCAL3ERVICE4ASMANIASHOP
sDOWNLOADORBROWSEACOPYAT
WWWCONCESSIONSTASGOVAU CONTACT DETAILS
sPHONE dolore eu feugiat nulla facilisis
All Government publications must include the following bibliographic information: at vero eros et accumsan et
ius to odio dignissim qui blan
dit praesent luptatum zzril

delenit augue duis dolore

0HONE
› Author –the name of the department, NOT the name/s of individual %MAIL3)5 DPACTASGOVAU
WWWCONCESSIONSTASGOVAU
employee/s
Example of back cover Example of optional back cover
› Source – the unit/branch/division producing the publication
template
› Contact details such as postal address, phone, email and website address
› Date of publications – month and year
› Volume/issue number if the publication is part of a series

› International Standard Book Number (ISBN) or International Standard
Communications and Marketing Unit
Series Number (ISSN) where applicable. Contact the State Library to
request a number Email: info@communications.tas.gov.au
Visit: www.communications.tas.gov.au
› Acknowledgement of copyright: Copyright State of Tasmania (year of first
publication). Published August 2009
ISBN 978 0 7246 5544 1
This information is generally placed in the inside front cover of a publication
Edition Two
but can be relocated depending on the layout of the document.
Copyright State of Tasmania 2009
The Guidelines for Government Publications provide more information on these
and other publication requirements – see www.communications.tas.gov.au.
Example of publication information
J 2 | Applying the brand elements | Publications Tasmanian Government Style Guide and Logo Policy | January 2011
K. Promotional documents
K. Promotional documents Open Doors A Tasmanian Heritage Festival event
Brochures, flyers and newsletters

Promotional documents, such as newsletters, brochures, flyers and posters,
are required to use all the mandatory elements – logo, basewave, font and
colour palette. Employment Incentives
Note: the basewave and logo device is only required on the front page of a P R O G R A M
document. The subsequent pages are not required to have the basewave and 30 – 31 May 2009
Details @ www.heritage.tas.gov.au or call 1300 850 332
logo device. Heritage Tasmania

Economic Development and Tourism Depar tment of Environment, Parks, Heritage and the Ar ts
See the website for examples of how the elements have been applied to
promotional documents. Example of brochure and flyer
Get Moving Tasmania Newsletter Premier’s Physical Activity Council

P
Get Moving Tasmania Premier’s Physical Activity Council

NEWSLETTER Issue Four: August 2008
Activity in Pregnancy By Dr Kelly Shaw* Community Recreation Grants Program 2008
One of the most important times to be physically active in a woman’s life is during pregnancy and after Sport and Recreation Tasmania isolation, health issues, cultural • Yemaya Women’s Support
childbirth.The evidence shows it’s not only safe, but beneficial for most women to continue physical activity has recently released its Grants or linguistic diversity, and socio- Service.
Programs for 2008-09. economic circumstances.
during pregnancy. However, it’s also important to consult your doctor about exercise during pregnancy.
The Community Recreation
The Giant Walk Any organisations and local Recipients of last year’s Grants Program is continuous and
Be Part of a Guinness World Record government entities that provide Community Grant funding applications will be accepted at
sport and recreation opportunities included: any time up until 30 April 2009.
to the Tasmanian community are Applicants will be advised of the
The Premier’s Physical Activity Council is helping to coordinate an invited to apply. • Annie Kenney Young Womens outcome within three months of
attempt to break the Guinness World Record for the most number of Refuge lodging their application.
people walking at least one kilometre simultaneously (multi-venue).The Community Recreation Grants are • Bridgewater Police and Citizens
initiative will see multiple walking events staged across the state with a generally in the range of $500 to Youth Club The Community Recreation
I N THI S I S S U E: $50 000, and are made to clubs, • Tasmanian Riding for the Grant is one of six grant
unified start time with other states and territories across the country.
associations, local government, Disabled Association programs offered by Sport and
> 2008 Medibank Private private companies and registered • Maranoa Heights Community Recreation Tasmania.
Active Tasmania Awards charities. Projects must address Centre
barriers to participation in sport • Migrant Resource Centre To find out more visit:
> Active Launceston and recreation. Barriers can Northern Tas <www.development.tas.gov.
include, but are not limited to, • Ravenswood Community Garden au/sportrec/grants/index.html>
Goes Live!
such things as gender, age, disability, • Tandara Lodge Community Care or phone 1800 252 476
> Activity in Pregnancy
> Local Government Local

GET MOVING TIP: When the
Leaders Get Moving
Being physically active can benefit with the demands of labour. And baby is born, remember postnatal exercises.
Government
> Events to Look Out For pregnancy in many ways. For exercise is good for the pelvic They will help new mothers to feel healthy Leaders
Get Moving Tasmania

In 2006, Western Australia claimed The Guinness World Record example, it can improve muscle floor muscles. Keeping the pelvic and strong again as soon as possible.
ownership of the record, with an attempt will provide an opportunity > Get Walking strength and develop upper body floor muscles strong is especially Get Moving
impressive 105 424 people walking to raise awareness of the issue strength and abdominal muscles. It important for bladder and bowel
Tasmania Week
at the same time. In October of physical activity and the need can also improve posture, working control, for sexual intercourse, and if fit before pregnancy, allow for
2007, Canada claimed the record to increase activity levels across The Premier’s Physical Activity
> Community Recreation to overcome the forward pull of to help prevent prolapse of the a gradual slowing down as the
Get Moving Tasmania
Tasmania
with 231 635 walkers participating Tasmania’s population. Statistics the growing baby’s weight. womb. pregnancy progresses. Council took part in the annual
Grants Program 2008
including 160 048 people from show that seven out of ten Local Government Conference
the largest state of Ontario. This Tasmanians do not participate in Common problems in pregnancy, Exercise gently. Pregnancy is not An exercising mother-to-be, will that was held at the Country
year, Tasmania will be joining other sufficient levels of physical activity such as lower back pain and leg the time to start a new energetic feel better about herself, be less Club in Prospect from 18-20
Australian states and territories to to achieve health benefits. For more information on how cramps, can be eased by exercise. activity. The main goals of activity likely to put on too much weight, June 2008.
help beat this record and reclaim you can participate log onto Exercise also helps prevent in pregnancy are to prepare and will cope better with the
the record. With our national pride The Premier’s Physical Activity The Giant Walk website <www.
Moving
varicose veins by improving for labour and delivery. Gentle demands of labour. The Premier’s Physical Activity Premier David Bartlett (right) with Mike Gaffney, President Local Government Association of Tasmania
on the line, all Australians are being Council is seeking walk thegiantwalk.com.au> and circulation. Being fit will help walking is often the best activity Council in partnership with Fit
asked to step up and participate in coordinators to organise and click on the TAS tab for all the pregnant women feel well and if someone hasn’t been active
i
* Dr Kelly Shaw is the Deputy Chief Medical Officer, ‘n’ Kicking, provided conference The Local Government community expectations into
the walk at 2pm (EST), Monday promote walking events. information you need. relaxed, and better able to cope before becoming pregnant. And Department of Health and Human Services. delegates with a series of ‘moving Conference is attended by local its environs and thinking. Topics
1 September 2008. moments’ between plenary government leaders from across covered included, climate
tM
An electronic copy of this newsletter is available at <www.getmoving.tas.gov.au> sessions. Premier Bartlett was the state. The conference, themed change, harnessing creativity and
Would you like to
If you would like to add your name to an electronic mailing list for future among the participants who got Waves of Change, addressed innovation, planning for the future,
Get
register to receive active following his address to the the need for local government water and sewerage reform, and
editions of the newsletter, please email ppac@getmoving.tas.gov.au
the newsletter? with ‘subscribe’ in the title bar. delegates. to incorporate new ideas and managing change in the workplace.
G
www.getmoving.tas.gov.au
Example of newsletter
Tasmanian Government Style Guide and Logo Policy | January 2011 Promotional documents | Applying the brand elements | K 1
Open Doors A Tasmanian Heritage Festival event

www.dpac.tas.gov.au
Photographic acknowledgements: Sue Wendell Smith, Anna Watson, David Hudson, Deirdre Macdonald and Robyn Shaw
www.tas.gov.au
30 – 31 May 2009
Details @ www.heritage.tas.gov.au or call 1300 850 332
Social Inclusion Unit

Social Inclusion Unit

Heritage Tasmania
Depar tment of Environment, Parks, Heritage and the Ar ts
Example of poster with basewave Example of pull up banner and bow head banner
Posters and banners

Posters and banners are required to use the mandatory font and colour palette and display the Tasmanian Government logo. The basewave
should be used where the proportions and design allow.
If width of poster is more than twice the height, use of the basewave is optional. If you choose not to use the basewave, it is to be replaced by
the horizontal logo.
K 2 | Applying the brand elements | Promotional documents Tasmanian Government Style Guide and Logo Policy | January 2011
SLIDE TITLE
Text goes here

PRESENTATION TITLE • Dot points
• Dot point 2
Sub-title, or speaker’s name/business unit
Department name
This is the footer. 2
Example of PowerPoint first slide Example of PowerPoint subsequent slides
PowerPoint presentations
PowerPoint presentations are to incorporate the four mandatory elements. The basewave is only required on the first slide,
not on subsequent slides.
Templates of PowerPoint presentations are available at www.communications.tas.gov.au.
Tasmanian Government Style Guide and Logo Policy | January 2011 Promotional documents | Applying the brand elements | K 3
L. Print advertising
L. Print advertising Tenders

Classified advertising
Classified advertising refers to print advertisements displayed in the
employment, public notices and tenders sections of the newspaper. Typically, DEPARTMENT of HEALTH and HUMAN SERVICES DEPARTMENT of EDUCATION
the advertisements seek to impart information in a direct and unembellished Supply of Implantable Cardiac The Productivity Places
Devices & Associated Equipment Program – Round 2 of 2009
manner. For example, advertising for recruitment, educational courses and Tender No: DHHS-5193A Delivery of Training
enrolment, auctions and tenders, announcements, public and statutory notices Description: Tenders are invited for the supply of Implantable Cardiac
Devices and associated equipment to the Royal Hobart Hospital and the The Productivity Places Program is a joint Commonwealth State
Launceston General Hospital.
and emergency notices. Closing: 2pm Wednesday 12 August 2009
initiative, managed by Skills Tasmania that aims to:
tSFEVDF TLJMM TIPSUBHFT BOE JODSFBTF QSPEVDUJWJUZ BOE FGGJDJFODZ PG

Documents: Are available from the internet at www.tenders.tas.gov.au
industry and enterprises
Enquiries: Please contact Stephen Bolton, phone 6426 5191 or email
Print advertisements placed in the jobs, public notices and tenders sections are stephen.bolton@dhhs.tas.gov.au tBTTJTUKPCTFFLFSTUPBDRVJSFTLJMMTBOEMBTUJOHFNQMPZNFOU
Lodgement: As detailed in the Request for Tender document. tCFSFTQPOTJWFUPUIFOFFETPGFOUFSQSJTFTBOEJOEJWJEVBMT
done so under a whole-of-government banner. As the Tasmanian Government
Construction of 28 Residential Tender No: ST001 - The Productivity Places Program – Job Seeker
logo is already featured in the banner, individual advertisements do not need to Units - Chigwell Skills Tasmania is inviting tenders from Registered Training Organisations
include the logo or basewave. Font must be Gills Sans. Housing Tasmania under the Job Seeker component of the program for delivery of
Tenders No: DHHS-5165H Certificate II to Diploma level qualifications identified on the Productivity
Description: Tenders are invited for the demolition of all existing Places Program 2009 Priority Qualifications List.
Classified advertising is booked through Gray Matters Advertising, the agency buildings contained within the site and construction of a 28 unit
residential development, including all infrastructure and services.
Tender No: ST002 - The Productivity Places Program - Existing
that currently holds the Master Ordering Agreement. Pre-qualification: Only contractors pre-qualified with the Department
of Treasury and Finance to tender for projects at the value referred to
Worker Initiative
below are eligible to tender.
Skills Tasmania is inviting tenders from registered training organisations
Category: Building Works Residential at $3 million or above.
under the Existing Worker component of the program for delivery of
Further details of the contract and the Tasmanian Government Closing: 2pm Wednesday 19 August 2009
Certificate III to Advanced Diploma level qualifications identified on the
Documents and Enquiries: Please contact Andrew McCreary,
Communications Policy’s classified advertising requirements are available Architects Designhaus, 293 Macquarie Street, Hobart 7000, phone
6234 5533, fax 6223 2656 or email andrewmc@architectsdesignhaus.com
Productivity Places Program 2009 Priority Qualifications List.
Closing: 2pm Friday 7 August 2009

at www.communications.tas.gov.au. Lodgements: As detailed in the Request for Tender document.
Documents and Enquiries: Detailed information is available at the
Supply of Retail Electricity Skills Tasmania website www.skills.tas.gov.au/ under “Current Initiatives”,
Services to Contestable Sites including Pre-Tender Briefing information. For further information contact
Gillian McGuinness, Co-ordinator; Purchasing and Contract Management
Facilities Management
Tenders No: DHHS-5194B on (03) 6233 4614 or Ian Paterson, Manager, Workforce Development
Description: Tenders are invited for retail electricity and ancillary on (03) 6233 7151 or via email productivityplaces@skills.tas.gov.au
services for all Department of Health and Human Services’ contestable
sites, progressively including each Tranche 3, 4, 2 and 1 contestable site Please Note: Email is the preferred method of contact for initial queries.
over the period October 2009 to December 2012 for a total electrical
load of approximately 135 GWh. Lodgement: Lodgement is by completing an application
Closing: 2pm Wednesday 12 August 2009 which is available online on the Skills Tasmania website at
Documents: Are available from the internet at www.tenders.tas.gov.au www.skills.tas.gov.au/productivity/tenders
Enquiries: Please contact Wayne Eastley, phone 6233 6847 or email Additional Information: Registered training organisations
wayne.eastley@dhhs.tas.gov.au
intending to lodge tenders are strongly encouraged to attend
Lodgement: As detailed in the Request for Tender document.
briefing sessions as listed on the Productivity Places website at
Conditions of Participation: Retailer must be licensed to supply
electricity to contestable customers in Tasmania. www.skills.tas.gov.au/productivity
www.tenders.tas.gov.au
Classified advertising
L 1 | Applying the brand elements | Print advertising Tasmanian Government Style Guide and Logo Policy | January 2011
L. Print advertising
Early general news (EGN)
Launceston Flu Clinic now open
print advertising Where: Outside LGH Department of Emergency Medicine in Charles Street. Opening times: 10am – 4pm seven days a week.
It’s planned to operate the Clinic for as long as it is required to assist with increased demand at the LGH Department of Emergency Medicine.
‘Early general news’ (EGN) refers to the front section of the newspaper in People are asked to phone 1800 FLU DOC (1800 358 362) if they Key symptoms of flu are fever (high Temperature, usually 38oC or
are worried about the severity of their symptoms, or if they are above) with a cough and/or sore throat.You may also feel very achy,
which the main news stories are located. sick and in a high risk group. If medical attention is advised patients have a headache, runny or stuffy nose, diarrhoea and/or vomiting.
should see their GP. If they can’t get an appointment they can attend
the Flu Clinic. Patients who are seriously ill will be referred to the
Department of Emergency Medicine.
Any print advertisements placed in the EGN section need to incorporate
Department of Health and Human Ser vices
the Tasmanian Government basewave, logo, Gills Sans font and the colour
palette. Advertisement with no basewave
The logo may not be any smaller than the minimum size requirement –
20mm for the vertical version and 30mm for the horizontal version.
The basewave must meet the sides of the advertisement; there cannot be
space on either side.
If the width of the advertisement is more than twice the height of the
Mercury.
advertisement, use of the basewave is optional. The basewave is to be
rtesy of the
replaced by the horizontal logo.
Photo cou
If the width of the advertisement is 2 columns or less, use of the
basewave is optional. The basewave is to be replaced by the
horizontal logo.
Master Ordering Arrangement Arson atta

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The State Government has a Master Ordering Arrangement for print Call Crime
Stoppers tod
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advertising with Gray Matters Advertising. Gray Matters has responsibility

for negotiating Government rates with each of the Tasmanian daily
HHOU9006rj
newspapers and major interstate newspapers.
Print media advertising other than classified advertising can be placed Housing Ta smania
Depa r t ment of Heal th and Huma n Ser vices
through any advertising agency or directly through a publisher.

Advertisement with basewave
Tasmanian Government Style Guide and Logo Policy | January 2011 Print advertising | Applying the brand elements | L 2
M. Campaign advertising
M. Campaign advertising
SOUNDS FROM TASMANIA 17—19 JULY 2009

96 BANDS, 15 CONCERTS, 10 WORKSHOPS, 29 GUEST SPEAKERS, SOUNDS FROM
25 AWARDS, 2 COMPILATION RELEASES, 1 WEEKEND
TASMANIA 2009
FOR FURTHER INFORMATION VISIT WWW.ARTS.TAS.GOV.AU/AMPLIFIED
SOUNDS FROM TASMANIA

17—19 JULY 2009
96 BANDS, 15 CONCERTS, 10 WORKSHOPS,
29 GUEST SPEAKERS, 25 AWARDS,
SOUNDS FROM TASMANIA 2 COMPILATION RELEASES, 1 WEEKEND
17—19 JULY 2009 FOR FURTHER INFORMATION VISIT
WWW.ARTS.TAS.GOV.AU/AMPLIFIED
Amplified campaign Design Island campaign
A campaign is a series of coordinated promotional activities designed to motivate, inform, educate or change attitudes or behaviour amongst a
broad group of citizens. Campaigns generally have a medium to long-term focus and measurable objectives.
Where a unique style is required to convey a campaign message, mandatory elements – other than the logo – may not apply. Approval for a
campaign exemption should be sought prior to production from the Manager Strategic Communications and Marketing (DPAC).
For more information about campaign advertising, including procurement requirements, see the Tasmanian Government Communications Policy.
M 1 | Applying the brand elements | Campaign advertising Tasmanian Government Style Guide and Logo Policy | January 2011
N. Outdoor advertising
N. Outdoor advertising
Outdoor advertising includes billboards and advertisements on buses (bus backs) and taxis (taxi backs). For information on external signage,
including for buildings and directional signage, see Signage – External on page O1.
$10,000 reward
for your arson information.
1800 333 000
Example of Department of Health and Human Services bus back
Logo
The Tasmanian Government logo must be clearly visible on all outdoor advertising. The size of the logo on outdoor advertising should be guided
by the ratios outlined below to ensure that the Tasmanian Government logo is prominent and clearly visible at a reasonable distance.
Billboards – The basewave is not required on billboards. The logo has a minimum size of 520mm wide, based on an average 24-sheet billboard,
that is three metres high and six metres wide.
Bus backs – The basewave must be applied to bus backs and the logo must be a minimum size of 285mm, based on average dimensions of
2100mm high and 2100mm wide.
Taxi backs – The basewave must be applied to taxi backs and the logo must be a minimum size of 70mm wide, based on the average dimensions
of 400mm high and 800mm wide.
Tasmanian Government Style Guide and Logo Policy | January 2011 Outdoor advertising | Applying the brand elements | N 1
O. Signage
O. Signage
Internal signage
The font and colour palette are the only mandatory elements required for
internal signage.
Use of the Tasmanian Government logo is discretionary. For example, if the

sign is to be placed in a location shared with other organisations, it may be Heritage Tasmania signage
appropriate to use the Tasmanian Government logo for easy identification.
If the sign is to be placed within a Government department building or area,
the logo may not be necessary.
The basewave is not required.
External and information signage

The Tasmanian Government logo, font and colour palette are mandatory
elements for external and information signage.
The basewave is not required.’

DHHS signage
Glass transfers
Where the logo is to be placed on glass, i.e. on glass sliding doors or on
windows, the strap line is to be included where size permits.
TIP
Further guidelines and tips on things to consider when developing
and designing signage, such as size and positioning, are available at
www.communications.tas.gov.au. Example of glass transfers
O 1 | Applying the brand elements | Signage Tasmanian Government Style Guide and Logo Policy | January 2011
P. Television and multimedia
All television advertising and DVDs produced for, or on behalf of, the
Tasmanian Government must carry a pre-end logo frame. Television advertising
must also carry the authorisation frame.
30 seconds and above

The Tasmanian Government logo must appear for a minimum of 2.5 seconds
on the pre-end frame screen of all television commercials and productions
produced by agencies, while the strap line is spoken.
The logo is to be a minimum size of one-third of the screen height and should Logo screen
appear in full colour on a white screen. A television-ready visual file is available
from www.communications.tas.gov.au.
If sponsors logos are to be used, they are to appear evenly spaced along the
bottom of the screen under the Tasmanian Government logo. See P3.
In cases where the use of the strap line under the logo and in the voice over is
inappropriate, the ‘Tasmanian Government’ version of the logo must be used
on the pre-end logo frame. Approval to do this must be provided by your
Agency Communications Manager.
15 seconds and below

The Tasmanian Government logo must appear for a minimum of 1.5 seconds
on the pre-end frame screen. It must be a minimum size of one-third of the
screen height and should appear in full colour on a white screen, however, the
strap line is not spoken. The strap line should appear slightly larger and shrink
to a proportionate size. A television-ready file is available from the Manager
Strategic Communications and Marketing (DPAC).
Tasmanian Government Style Guide and Logo Policy | January 2011 Television and multimedia | Applying the brand elements | P 1
Authorisation frame
All television advertisements must carry the official authorisation end tag
“Authorised by the Tasmanian Government, Hobart. Spoken by (name/s
talent)” on screen. These words must appear on a black screen for at least
1.5 seconds. Authorised by the Tasmanian Government, Hobart.
Spoken by (name/s talent)
The words “Authorised by the Tasmanian Government, Hobart” must be
spoken at the same time as the authorisation end frame is shown. The
authorisation is written in Futura mid BT in 20-24 point. During a care taker
period, the “spoken by” information must be included in the voice over.
Master Ordering Arrangement Authorisation screen 1.5 seconds
Integral Communications currently holds the Master Ordering Arrangement

for the State Government’s television advertising. It has responsibility for
negotiating rates with each of the television stations and can provide advice
and assistance with the placement of advertising.
Television advertising can be placed either directly through one of the

individual television stations, or through any advertising agency.
Community Service
Announcements (CSAs)
The requirements for television advertisements remain if an ad is featured as
a CSA, except that the authorisation screen is not required. Representation
of the station’s support will depend upon individual negotiations.
P 2 | Applying the brand elements | Television and multimedia Tasmanian Government Style Guide and Logo Policy | January 2011
Captioning
All television commercials/community service announcements, videos, DVDs
and CD-ROMs produced for broadcast or viewing by the public must include
captioning for the deaf and hearing impaired.
This includes general information videos and DVDs playing in a Government

office, customer service area, public hospital, public event or trade show and
videos and DVDs that the public can request, hire or purchase.
See the Tasmanian Government Captioning Policy at

www.communications.tas.gov.au for more details.
Example of captioning
Presentation of partnership
and support logos
Joint partnership
If the Tasmanian Government is participating in a joint partnership with other
organisations, the Tasmanian Government logo is to appear in the same size
and proportion as logos of participating organisations. The Authorisation
Frame is not required.
Sponsorship/support
If organisations are providing sponsorship or support to a Tasmanian
Government project or initiative, their logos may appear on the pre-end frame
below the Tasmanian Government logo. The Authorisation Frame is required.
If the Tasmanian Government is providing support or sponsorship to an

organisation or initiative, the Tasmanian Government logo must appear in its Example of acknowledgement of sponsors
entirety with the ‘supported by’ or ‘sponsored by’ tag.
Tasmanian Government Style Guide and Logo Policy | January 2011 Television and multimedia | Applying the brand elements | P 3
Q. Radio
Q. Radio Department of Premier & Cabinet

Creating Connections & Opportunities Project
30 sec Radio Script
Draft 4a - Hobart
Radio advertisements must be identified as coming from the Tasmanian 08 September 2009
Government. This must be done by either:

“Opening Doors”
• including the words ‘Tasmanian Government’ in the advertisement
SFX: GENERAL HUBBUB OF MECHANIC’S WORKSHOP
• including a ‘tas.gov.au’ URL in the advertisement MVO: (VOICE RAISED SLIGHTLY)

Starting out in a strange country is tough, but Tasmania’s
humanitarian entrants are a talented bunch.
• include the spoken tag line: ‘Tasmania, explore the possibilities’ in the
FVO: (VOICE RAISED SLIGHTLY)
advertisement. Many just need work experience to create connections and make a
new start.
SFX: DOOR OPENS – GENERAL OFFICE AMBIENCE
Master Ordering Arrangement FVO: We need businesses like yours to open the door by offering up to
eight weeks work experience.
MVO: Help your business by helping someone else. You have the
Integral Communications currently holds the Master Ordering Arrangement chance to assess their potential for employment – without all the
for radio advertising for the State Government. It has responsibility for risks that come with new staff.
negotiating rates with Commercial Radio Tasmania and other relevant FVO: If you do employ them afterwards, you could receive government
financial support.
stations to arrange a collective discount for advertising across all radio
MVO: Find out more at a Free Information Dinner in Hobart.
stations and can provide professional advice and assistance. Call Multicultural Tasmania on 6232 7060.
Tasmania – Explore the possibilities.

Radio advertising can be placed either directly through one of the
individual radio stations, through Commercial Radio Tasmania, or through
any advertising agency. Example of a 30 second radio advertisement
Community Service
Announcements (CSAs)
The requirements for radio advertisements remain if an ad is featured
as a CSA. Representation of the station’s support will depend upon
individual negotiations.
Q 1 | Applying the brand elements | Radio Tasmanian Government Style Guide and Logo Policy | January 2011
R. Websites
R. Websites
Department of Premier and Cabinet website
Logo and font

The Tasmanian Government logo is the only mandatory design element required for websites under this policy. The logo must be included in the
header of all web pages as a clearly identifiable link to www.tas.gov.au. Recommended placement is top left-hand corner.
The web font must be Verdana. This font was chosen as the mandatory web font for its readability. It’s a broad front which is easy to read on a
screen at low resolution and small sizes.
Other mandatory elements – colour palette and basewave device – are not required.
Header
A header section must be present on all web pages. The Tasmanian Government logo and the Tasmanian Government portal URL must be present
in the header section.
The pictured example, with the Tasmanian Government logo in the left hand corner and an image in the right corner – is a recommended style.
Any images used should reflect the Tasmanian brand (see brand pyramid on page A4).
Tasmanian Government Style Guide and Logo Policy | January 2011 Websites | Applying the brand elements | R 1
R. Websites
Footer
A footer section must be present on all pages. The Tasmanian Government
Web Design and Navigation Guidelines require that, within the footer:
› Global links should be present i.e. ‘home’, ‘contact us’, ‘about us’
› Personal Information Protection Statement must be present
› Disclaimer and copyright link must be present
› Tasmanian Government logo should be present
More information
Tasmanian Government websites must be designed in accordance with Example of Jobs page
the Tasmanian Government’s Web Publishing Standards and Guidelines –
including the Design and Navigation Guidelines which are available at
www.egovernment.tas.gov.au.
R 2 | Applying the brand elements | Websites Tasmanian Government Style Guide and Logo Policy | January 2011
S. Branding and collateral
Collateral includes marketing promotional material e.g. pens, stickers,
notepads etc. Products produced for retail sale are eligible to apply for
an exemption from mandatory elements.
Minimum representation
The logo is the only element that is mandatory for most collateral. Department of Primary Industries and Water sticker
The minimum size of the logo is 20mm for the vertical version and 30mm
for the horizontal version.
If the surface area of the object is smaller than the minimum size
requirement, a smaller version of the logo may be used and the strap line
should be removed.
Stickers
Service Tasmania sticky note
Colour or mono logos can be used depending on the specification of the job.
GET LOST! www. .tas.gov.au

Pens Unless you have a TASMAP
Use strap line only if size allows.

MADE FROM POLYPROPYLENE
100% RECYCLABLE AND AUSTRALIAN MADE FROM AUSTRALIAN RAW MATERIALS
Rulers
www. .tas.gov.au
Pen
Tasmanian Government Style Guide and Logo Policy | January 2011 Branding and collateral | Applying the brand elements | S 1
Clothing Jacket
Shirt
The Tasmanian Government logo should appear on all uniforms.
Department and division names must not appear as part of the Tasmanian
Government logo i.e. not directly under or beside ‘Tasmania’.
Use the logo on the left breast. The department name or other logos
(if required) are positioned on the right breast and aligned with the word
‘Tasmania’ or the strap line.
Business units associated with the provision of law and order or emergency
services may use only service-specific logos on operational uniforms. Pants
Sub-brands may place the sub-brand logo anywhere on the uniform other than
next to the Tasmanian Government logo on the left breast.
If the strap line is inappropriate use the ‘Tasmanian Government’ version

of the logo.
Motor vehicles
Logos for Government vehicles are to appear on the driver and front
passenger doors. Select the most appropriate colour logo for maximum
visability against the colour of the vehicle. See page D5 for colour guidelines.
Example of uniforms
Minimum logo depth is 100mm and maximum depth is 200mm.
Individual agencies may determine which of their vehicles should carry the logo,
according to the intended use of the vehicle. Emergency services may use only
service-specific logos on their vehicles.
Signage may include the department name or web address.
Example of motor vehicles
S 2 | Applying the brand elements | Branding and collateral Tasmanian Government Style Guide and Logo Policy | January 2011
Notes
Communications and Marketing Unit
Email: info@communications.tas.gov.au
Visit: www.communications.tas.gov.au
Published January 2011
ISBN 978 0 7246 5544 1
Edition Three
Copyright State of Tasmania 2011

Tasmanian Government: Style Guide and Logo Policy

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TASMANIAN

Contacts for advice Contact for approvals

Agency communications managers are the first point of contact for

› development of graphic devices and sub-brands

Further policy advice

Phone: 6270 5474

Tasmanian Government Style Guide and Logo Policy

ELEMENTS OF THE BRAND

Tasmanian Government Logo and Positioning A4 Don’ts D7

Mandatory elements B1 Representing more than one Tasmanian G1

HOW TO USE THE TASMANIAN

C Tasmanian Government logo C1 Partnership, sponsorships and support G1

Tasmanian Government Style Guide and Logo Policy

H Applying the brand elements H1 O Signage O1

APPLYING THE BRAND ELEMENTS

Sub-brand ‘With Compliments’ slips I7 Joint partnerships P3

Tasmanian Government Style Guide and Logo Policy

This guide Key terms

SHOULD NOT Valid reasons to implement the item may

RECOMMENDS The specified action is regarded as being

PREFERRED The specified action is preferred but not

FLEXIBLE The item/approach had been designed to

› Parks and Wildlife Service

› State Government Captioning Policy

› Ministerial Stationery Guide

These documents can be found at www.communications.tas.gov.au.

Tasmanian Government logo

The Tasmanian Government Style Guide and Logo Policy is

For more information see the Brand Tasmania website at

Communities rich in simple quality of life.

Sub-brands Approved sub-brands

To be recognised as a sub-brand, and therefore develop a sub-brand › Tasmania Fire Service

There are four mandatory elements:

Flexible elements Department of Health and Human Services

Annual Report 2006-07

The flexible elements are:

Depar tment of Community Development Division

2. Examples of curve-based design style

Tasmanian Climate Change Office Department of

3. Examples of use of water lines

Colours height of the ‘T’ height of the ‘a’

BLACK PMS 653 PMS 618

HEX #00000 HEX #21578a HEX #aea444

Block shapes are examples of background colour only

Department of Education Do not create your

DO NOT DO NOT DO NOT

Tasmanian Government version

• Uniforms and clothing

• Co-branding alongside other government jurisdictions

Tasmanian Government version of the logo.

Tasmanian Government version of logo on a uniform

TRAINING KIT www.transport.tas.gov.au

What are you entitled to?

Get your free copy from Service Tasmania.

One line Department name OR Depar tment of Premier and Cabinet

URL w w w.dpac.t a s .gov.au

Two lines Department name OR Depar tment of

Business unit name AND Department name OR Communit y Development Division

Contact number AND Department name OR 130 0 135 513

URL AND Department name w w w.dpac.t a s .gov.au

Minimum exclusion zone

A4 document using vertical logo

Minimum exclusion zone