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  • 4.content Mapping Template

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    SOMINI ENTERPRISES
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    This document provides a template for mapping content to different buyer personas across various stages of their customer journey. It includes sections for defining up to three personas with their background, goals, challenges, and objections. For each persona, there are also sections to list potential content ideas targeted at their awareness, consideration, and decision stages. The overall purpose is to help marketers generate tailored content that addresses the specific needs and pain points of different customer profiles at different phases of their buying process.

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    4.Content Mapping Template

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    This document provides a template for mapping content to different buyer personas across various stages of their customer journey. It includes sections for defining up to three personas with their background, goals, challenges, and objections. For each persona, there are also sections to list potential content ideas targeted at their awareness, consideration, and decision stages. The overall purpose is to help marketers generate tailored content that addresses the specific needs and pain points of different customer profiles at different phases of their buying process.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    8 views7 pages

    4.content Mapping Template

    Uploaded by

    SOMINI ENTERPRISES
    This document provides a template for mapping content to different buyer personas across various stages of their customer journey. It includes sections for defining up to three personas with their background, goals, challenges, and objections. For each persona, there are also sections to list potential content ideas targeted at their awareness, consideration, and decision stages. The overall purpose is to help marketers generate tailored content that addresses the specific needs and pain points of different customer profiles at different phases of their buying process.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 7

    CONTENT MAPPING TEMPLATE

    An Abridged Buyer Persona Template

    Persona 1 Persona Name: [Insert your primary persona’s name here]

    Background & [Insert information about a prototypical customer. What is your persona’s typical gender? Age? Where
    Demographics do they live? What’s their income level? Which job titles do they commonly hold?]

    Identifiers [What are your persona’s preferred forms of communication -- social media, email, blogs, apps? Where
    are they spending their time?]

    Goals [What’s your persona’s primary goal related to the industry you’re in?]

    Challenges [What are the major roadblocks getting in the way of your persona reaching their goals?]

    Common Objections [Why would someone choose not to buy your product/service?]
    An Abridged Buyer Persona Template

    Persona 2 Persona Name: [Insert your primary persona’s name here]


    Background & [Insert information about a prototypical customer. What is your persona’s typical gender? Age? Where
    Demographics do they live? What’s their income level? Which job titles do they commonly hold?]

    Identifiers [What are your persona’s preferred forms of communication -- social media, email, blogs, apps? Where
    are they spending their time?]

    Goals [What’s your persona’s primary goal related to the industry you’re in?]

    Challenges [What are the major roadblocks getting in the way of your persona reaching their goals?]

    Common Objections [Why would someone choose not to buy your product/service?]
    An Abridged Buyer Persona Template

    Persona 3 Persona Name: [Insert your primary persona’s name here]


    Background & [Insert information about a prototypical customer. What is your persona’s typical gender? Age? Where
    Demographics do they live? What’s their income level? Which job titles do they commonly hold?]

    Identifiers [What are your persona’s preferred forms of communication -- social media, email, blogs, apps? Where
    are they spending their time?]

    Goals [What’s your persona’s primary goal related to the industry you’re in?]

    Challenges [What are the major roadblocks getting in the way of your persona reaching their goals?]

    Common Objections [Why would someone choose not to buy your product/service?]
    Fill in Your Own: Content Mapping Templates for Every Persona

    Persona 1 Lifecycle Stage


    Awareness Consideration Decision
    Persona #1 Name:
    [Type your first persona’s name Have realized and expressed Have clearly defined and given a Have defined their solution
    here] symptoms of a potential problem name to their problem or strategy, method, or approach
    or opportunity opportunity

    Problem/opportunity that the Content Ideas Content Ideas Content Ideas


    above persona needs help with:
    [Type your content ideas for this [Type your content ideas for this [Type your content ideas for this
    [Type the core challenges, needs, persona in the awareness stage persona in the consideration persona in the decision stage
    or goals of your first persona here] stage here] here]
    here to keep it top of mind as you
    generate content ideas.]

    Persona 2 Lifecycle Stage


    Awareness Consideration Decision
    Persona #2 Name:
    [Type your second persona’s Have realized and expressed Have clearly defined and given a Have defined their solution
    name here] symptoms of a potential problem name to their problem or strategy, method, or approach
    or opportunity opportunity

    Problem/opportunity that the Content Ideas Content Ideas Content Ideas


    above persona needs help with:
    [Type your content ideas for this [Type your content ideas for this [Type your content ideas for this
    [Type the core challenges, needs, persona in the awareness stage persona in the consideration persona in the decision stage
    or goals of your second persona here] stage here] here]
    here to keep it top of mind as you
    generate content ideas.]
    Persona 3 Lifecycle Stage
    Awareness Consideration Decision
    Persona #3 Name:
    [Type your third persona’s name Have realized and expressed Have clearly defined and given a Have defined their solution
    here] symptoms of a potential problem name to their problem or strategy, method, or approach
    or opportunity opportunity

    Problem/opportunity that the Content Ideas Content Ideas Content Ideas


    above persona needs help with:
    [Type your content ideas for this [Type your content ideas for this [Type your content ideas for this
    [Type the core challenges, needs, persona in the awareness stage persona in the consideration persona in the decision stage
    or goals of your third persona here] stage here] here]
    here to keep it top of mind as you
    generate content ideas.]

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