Models of

Communication
Models of communication are conceptual
models we use to explain the human
communication process.
Encode

For a sender to transfer a message, they must first translate the

message into symbols for the

receiver (the one who receives the message). This means taking
thoughts, emotions and images

and translating them into something the receiver can understand.

These symbols often include:
Encode
For a sender to transfer a message, they must first translate the message into
symbols for the receiver (the one who receives the message). This means taking
thoughts, emotions and images and translating them into something the receiver
can understand.

The process of translating these messages into symbols is called encoding.

Decode
Once the message is received by someone, it’s time for the decoding process. Just
like a sender must encode messages to communicate, receivers must sense and
interpret the symbols to fully understand the message.
 They compared
communication between In Shannon-weaver model:
machines with Sender: Information source

communication between Encoder: Transmitter

persons Channel

Decoder: Reception

Destination: Receiver
 New elements:

FEEDBACK
NOISE
The messages are transferred from
encoder to decoder through channel. Refers to a response from the receiver
During this which gives the communicator an idea of
process the messages may distracted or how the message is being received and
affected by physical noise like horn whether it needs to be modified
sounds, thunder and
crowd noise or encoded signals may
distract in the channel during the
transmission process which
affect the communication flow or the
receiver may not receive the correct
message
Berlo´s Communication model
Source and receiver:
Communication Skills
The speaker must know
where to take pauses,
where to repeat the
sentences, how to speak a
particular sentence, how to
pronounce a word
Social System and Culture
Cultural background
of the community or the
listeners. Different opinions
of the receivers.
We should try to
understan who we are
speaking to.
 Message
Elements:
Keep on constantly speaking and the listeners will
definitely lose interest after some time. The speech must
also have: hand movements, gestures, postures, facial
expressions, body movements to capture the attention of
the listeners and make the speech impressive.
Harold Lasswell Communication Model
To describe communication he used some questions:
Harold Lasswell
also referred to
receiver as an
AUDIENCE
 Jakobson´s
Language Functions
To each element of the
communiation process,
Jakobson had a function.