NAME: SARPONG PAUL

INDEX NUMBER: 200007572

Nhyira FM is a private radio station based in the Ashanti region. It is

owned by the media group company which is Multimedia group limited.
The station was formerly caaled invisible FM until it was acquired by
multimedia broadcasting limited in 2004, and re-launched as Nhyira FM
in 2005 with its frequency 104.5 MHz
Mr Kwasi Twum, a businessman, is the majority shareholder with 92.5%
shares and GBC with 7.5%. He is also the founder, CEO, director of the
group- according to the Register General Department Official
ducuments. Multimedia Broadcasting Limited It was established in 1995
and has six radio stations, six news websites and a satellite television
network. And is one of Ghana biggest private media group, operating in
radio, digital TV & online.
The employs Akan as its medium of communication. The name Nhyira
itself also is an akan word which means blessing.
The station targets lower middle to upper income listeners with a mix of
news, talk and a strong sports and mystery input.
It is one of the most patronized radio stations in trhe Ashanti Region.
Geopoll’s quarterly survey puts Nhyira FM as the third radio station in
the Ashanti Region with an audience share 11.9% (January – March
2017).
Based on the same survey, it also ranks nationwide in the top ten, with
an audience share 2.8%.
The multimedia group, a trailblazer in Ghana’s private media space has,
once again, led the way by becoming the first media organization to
open a dedicated television channel for educating Ghanaian children.
The channel, Joy Learning which has already started giving lessons in
subjects- specific areas for senior high school children, comes a time
when there are a lot of discussions ongoing about secondary education in
Ghana.
With the government of Ghana’s roll-out of a free senior high school
education policy, an estimated number of about 1.2 million and over
children have found their ways to senior secondary schools across the
country.
The figure translate into an impressive 4.1% of Ghana’s total population
but while access is increasing, there are concerns for infrastructures and
quality of tuition for these children.
There is however, an ever-widening gap between the qualities of tuition
received in schools in the urban center’s as compared to what happens in
schools in the remote parts of the country.
They therefore make concentration of all the good teachers in the cities
and will be a thing of the past for students who will take advantage of
the Joy Learning initiatives.
Their main objective is to give students in the remote part of Ghana
access to tuition from some of the top teachers who teach in Ghana’s Ivy
League schools.
These are just about a few of the reasons why Joy Learning as a channel
dedicated to teaching these children irrespective of where they may
become handy.