Media and Technology

Vinson V. Pascua
- What is media?
- How the media related to technology?
- Types of Media and Technology
- Role of Media and Technology in education
- Media and Technology in the Philippines
Media is a term that refers to all print, digital, and electronic means
of communication.
The term media, which is the plural of medium, refers to the communication channels
through which we disseminate news, music, movies, education, promotional messages and
other data. It includes physical and online newspapers and magazines, television, radio,
billboards, telephone, the Internet, fax and billboards.
Technology and the media are interwoven, and
neither can be separated.

Technology creates media.

Types of Media and Technology
Print Media
Print Newspaper

Publication containing news and information and

advertising , usually printed on low cost paper
called newsprint.
Books

A collection of sheets of paper, parchment or other

material with a piece of text written on them, bound
together along one edge within covers.
Magazines

A periodical publication containing a variety of

articles, generally financed by advertising and/or
purchased by readers
Comics

Medium of expression in which images, often

incorporating text, convey information such as
narratives.
Brochures

Advertising pieces mainly used to introduce a

company or organization and inform about
products and/or services to a target audience.
Broadcast Media
Television

A Telecommunication medium for transmitting and

receiving moving images that can be monochrome
or colored, with or without accompanying sound.
Radio

Wireless transmission of signals through free space

by electromagnetic radiation of a frequency
significantly below that of visible light, in the radio
frequency range.
Mobile Phone

A device that can make and receive telephone calls

over a radio link while moving around a wide
geographic area.
Internet

Online Social Network

Online service, platform, or site that focuses on facilitating the building of
social networks or social relations among people who, for example, share
interests, activities, backgrounds, or real life connections.
Online Video Chat
Video chat is an online face-to-face, visual communication performed with other
Internet users by using a webcam and dedicated software. The term stemmed from
programs that evolved from text-based chats to incorporating two-way video
interaction. Video chat is also known as video conferencing and video calling.
Online game

Played over some form of computer network, using

a personal computer or video game console. This
network is usually the internet or equivalent
technology.
Blog

Is a discussion of informational site published on

the world wide web and consisting of a discrete
entries (posts) typically displayed in reverse
chronological order.
Effects of Media and
Technology on Children’s
Development
Positive Effects
Physical Growth Development

Enhance children’s performance in singing and

dancing through active engagement with program
content.
Social and Emotional Development

Keep in touch with friends and families and form

online communities with others who share their
interests.
Cognitive Development

- Extend children’s understanding of their world.

- Repetition and reinforcement of activities from TV
programs exposes children to numbers, letters, and
vocabulary.
Negative Effects
Physical Growth Development

- Obesity in children due to excessive time in front

of a television screen.
- Exposed to vision problems, seizures, hand
injuries, and other muscular – skeletal complaints.
Social and Emotional Development

- Playing violent computer games has been linked

with increased aggression.
- Forms “weak ties” with real family and friends
because of new acquaintances met online.
Cognitive Development

Watching too much TV and engaged in online

games has made activities such as homework and
reading more boring and more difficult.
Proposed Policy or
programs to empower mass
media in shaping children’s
lives
TeleBibo: Media & Television Literacy Seminar-Workshop for Children

Vision:
A nation of media and information literate Filipino Children who can contribute to
the production of quality Children’s Television Program.

Mission:
To promote TeleBibo, as a form of media, television, and information literacy
seminar-workshop to all Filipino Children across diverse ethnolinguistic group,
religion, gender, and socio-economic background.

Overall Learning Outcome:

This media and information literacy project generally seeks to yield a nation of
media and information literate Filipino Children by equipping them the skills to
critically evaluate, analyze, and create new concepts of a Child-Friendly Television
(CFTV) program that is intended for the Children’s’ holistic development.
Specific Objectives:
TeleBibo aims to yield the Filipino Nation with Media and Information
Literate Children and that is only possible by gearing them the necessary
skills that will help them to:

- recognize the value and use of media and the dynamics of the Philippine
Television;
- know and understand the different media literacy concepts;
- critically evaluate and analyze different media products/materials; and
- create new concepts of a CFTV program that is appropriate and
intended for their holistic development.

Target Audience: Grade 4-6 and/or Grade 7-10

Timeframe: 3 days (8 hours per day)

- The DepEd Commons is an online platform for public school
teachers to support distance learning modalities which can be
accessed at https://commons.deped.gov.ph.

- The DepEd Commons is an online platform for public school

teachers to support distance learning modalities. It was
designed as a direct solution to give access to online review
materials and Open Educational Resources (OER) during class
suspensions and other similar circumstances.
ETUlay is a free online tutorial platform for learners given by excellent and inspiring
educators, who assume the role of a facilitator and guide the students to another level of
the learning experience.
This online tutorial will also help parents to guide the studies of their children right at the
comfort of their homes.
The ETulay Online tutorials are open for all. These sessions will be held every Monday to
Friday at 9:00 a.m. to 7:00 p.m. and will be aired on the following social media accounts
and other regional ‘DepEd Tayo’ Facebook accounts:
1. https://www.facebook.com/depededtech (Facebook)
2. https://www.youtube.com/c/DepEdPhilippines/
(YouTube)
3. https://www.youtube.com/c/EducationalTechnologyUnit/
(YouTube)
4. https://www.youtube.com/c/DepEdTV
(YouTube)
ETUlay also provides the following additional programs which are aligned
with the academic offerings:
• Special Program - support programs aligned with the academic offerings for
the day
• SPED Program - SPED Hotline - a program with 5 regular sessions aired
weekly based on parents’/guardians’ inquiries or counselling requests
• ALIVE Program - an expanded program which will be providing tutorials
for Grade 1 to 3 for Arabic Language and Islamic Values Education
• ALS Program - ALS Mobile - for networking with other ALS teachers and
centers to feature their best practices
DepEd TV is a Philippine educational television channel of the Department of Education
(DepEd) with the assistance of the Presidential Communications Operations Office
(PCOO). It was launched on August 11, 2020 and began its test broadcast.

Aside from airing on IBC-13 and Solar Learning, DepEd TV also aired its educational
programs on other TV channels:[7]

GMA Affordabox – 1 terrestrial TV channel

BEAM TV - 1 terrestrial TV channel
Cignal – 1 satellite TV channel
G Sat – 1 satellite TV channel
Members of the Philippine Cable and Telecommunications Association (PCTA) – 1 to 3
cable channels for each members
Planet Cable (Streamtech) (Ilocos Norte) – 1 cable channel
Gracia Telecommunications (Ilocos Sur) – 1 cable channel
Various regional television stations in the Philippines
The Radio-Based Instruction (RBI) Program is an alternative
learning delivery mode using radio broadcast to deliver the ALS
programs. As a form of distance learning, it is able to expand access
to education by bringing it to where the learners are. It aims to
provide learning opportunities to listeners and enable them to
acquire equivalency in basic education through the broadcast of
lessons. Now, DepEd is using Radio Based Instruction to continue
teaching learning process during this time of pandemic where
children are not allowed to go to school because COVID 19 .
Public Online Networking and Community E - centers

Provide the communities with internet access, a public

calling station, reading, learning, and resource center to
address their information needs
Institutionalization of Distance Education

Universities and colleges should be encouraged to offer distance

education. Schools should invest in workforce training, self –
learning module development, multimedia planning and
production, monitoring and evaluation.
Legislative Action
Proposed laws to curb sex and violence in mass media

- Senate Bill 1351 seeks to limit exposure of children to violent

programming on TV and cable system.
- Senate Bill 2539 seeks to penalize advertising and media
companies which exploit women and glorify sexual violence in
advertisements.
- Senate Bill 2345 prohibits the public exhibition or display of
obscene and/or distractive motion or still pictures along major
thoroughfares.
House Bill no 7078

An act promoting Critical media and information literacy in the

Philippines and prescribing its enhanced inclusion in the
educational system and curriculum in the Philippines, for such
other purposes, and appropriating funds therefor

This act aims to promote media literacy and for the Filipinos to
understand media and to develop critical thinking in making
decisions and accepting information to avoid fake news and
misleading information.
Republic Act No. 9775

AN ACT DEFINING THE CRIME OF CHILD PORNOGRAPHY, PRESCRIBING PENALTIES THEREFOR AND FOR
OTHER PURPOSES

The State recognizes the vital role of the youth in nation building and shall promote and protect their physical, moral,
spiritual, intellectual, emotional, psychological and social well-being. Towards this end, the State shall:

(a) Guarantee the fundamental rights of every child from all forms of neglect, cruelty and other conditions prejudicial to
his/her development;

(b) Protect every child from all forms of exploitation and abuse including, but not limited to:

(1) the use of a child in pornographic performances and materials; and

(2) the inducement or coercion of a child to engage or be involved in pornography through whatever means; and

(c) Comply with international treaties to which the Philippines is a signatory or a State party concerning the rights of children
which include, but not limited to, the Convention on the Rights of the Child, the Optional Protocol to the Convention on the
Rights of the Child on the Sale of Children, Child Prostitution and Child Pornography, the International Labor Organization
(ILO) Convention No.182 on the Elimination of the Worst Forms of Child Labor and the Convention Against Transnational
Organized Crime.
Republic act 10175 The Philippine Cybercrime Prevention Act
of 2012 focuses on the pre-emption, prevention and prosecution
of cybercrimes such as offenses against the confidentiality,
integrity and availability of computer data and systems,
computer-related offenses, and content-related offenses.

Social Media Regulations Act of 2017 This Act shall be known

as the "Social Media Regulation Act of 2017". It is the policy of
the State to protect and uphold public interest and to regulate
the flow of true and fair information between different sources
in order to enhance information and communications
technology for national benefit.
Top 7 Digital Transformation Technologies in Media and
Entertainment

Subscription Models
Niche OTT Solutions
An over-the-top (OTT) media service is a media service offered directly to
viewers via the Internet. OTT bypasses cable, broadcast, and satellite television
platforms, the types of companies that traditionally act as controllers or
distributors of such content.
Streaming
Virtual and Augmented Realities
IoT in Media
IoT (Internet of Things) describes the
connection of devices - any devices - to the
Internet using embedded software and sensors
to communicate, collect and exchange data
with one another. With IoT, the world is wide
open, offering a virtually endless array of
opportunities and connections at home, at
work or at play.
Media Management Software Innovation
Video Chat Accessibility
Innovative Media Platform popular in the
Philippines
Google
Facebook Application
Messenger
Youtube Vlogs
Instagram
Twitter
Kumu
Tiktok
Netflix
Top Media Company in the Philippines

ABS CBN
This company is highly rated by Filipino TV fans. ABS-CBN Broadcasting is the
leading media company in the Philippines with its flagship television networks
Channel 2 and Studio 23. Channel 2 reaches over 95% of the country through
more than 30 affiliate stations (25 of which are company-owned and operated),
while Studio 23 is seen by about half the population. ABS-CBN also operates a
portfolio of 15 radio stations and has other subsidiaries involved in magazine
publishing, movie and TV production, and music recording. In addition, the
company controls Sky Cable operator Sky Vision. ABS-CBN is controlled by
chairman Eugenio Lopez and his family through the Lopez Group. ABS CBN is
also known as promoter of educational media which aired the most popular
educational series in the Philippines such as “Sineskwela”, “Mathinik”,
“Hirayamanawari”, “Wansapanataym”, “Matanglawin”, “Red Alert”, SOCO
and MMK.
Thank you
for
Listening!