Republika ng Pilipinas

Kagawaran ng Edukasyon
Rehiyon XI
SANGAY NG LUNGSOD NG DABAW
LUNGSOD NG DABAW
MAPULA NATIONAL HIGH SCHOOL
Brgy. Mapula, Paquibato Dist., Davao City
 
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LEARNING ACTIVITY SHEET

QUARTER 1

Name of Student: ________________________________ Grade:_____Section: ____________ Date: _________________

Subject Teacher:Niel E. Soncio Activity Sheet No.: ___4___
Subject: Media and Information Literacy

Types of Media

We associate media to ABS-CBN and GMA, the two biggest mainstream media in the Philippines.
However, have we ever thought why “media” exist? In this lesson you will understand contents of media, and
how issues are presented through different types of media.

The evolution of the type of media has drastically taken over the world. From print, to broadcast radio
and television and now we have the online media. Print media is a paper publication. It can be in the form of
books, newspapers, journals, magazines, newsletters.

Broadcast media describes the traditional forms of media that include television and radio. It is the
distribution of audio and video content to a dispersed audience via radio, television. Broadcast media
commonly come in two forms: radio and television broadcasting. Radio broadcasting is a one-way sound
broadcasting service, transmitted over a radio wave. Television broadcasting is a medium use to transmitting
moving images in monochrome or color.

Online media is a medium which use internet to send information.

Have you ever wondered what content will you upload on this new generation media? In this part of the
discussion, you will classify and understand media content. Enjoy reading!

The influence of media

As media evolve from the regular print to broadcasting, to online media, its content has also progressed.
Traditionally, media is known for delivering information. Now, it has become a platform of introducing
products and services and even opinion. The media today is more than about information. It is about selling,
and convincing you on something: products, services, and ideologies. Through advertisement media can entice
as to use and buy a product and try services. Ideologies are being sold too, using your favorite actress on TV, or
an online influencer. For example, media wants to sell political ideology. The political advertisement tries to
convince you buy showing the side of the politician in an issue, with given facts or none. The convincing power
depends on how the content is presented, considering the believability of the presenter and the idea. The result
is that you, as an audience or voter will side with that politician and may end up voting for him.
Media Content

Content is the idea that is delivered to the audiences, in a form of images still and moving, audio,
documents and files. News and information were the highlights of print media in its early years. Over the years
though it has progressed by adding advertisements, and written entertainment.

Radio and Television broadcasting both have the same content with the modern print media. However,
radio has been regarded more when it comes to music and radio drama which stirs listeners’ imagination.
Television on the other hand has the best attribute and advantage of moving image plus the audio, which is
more entertaining. It also can foster emotion and empathy reaching a wider target of audience; thus, the
presentation of content becomes more effective.

Online media having almost all the content of print and broadcasting, has changed its game by
introducing the power of communication and interaction, encouraging the audience to participate, which
makes the audience feel they are involve, and that gives the audience satisfaction.

Over the time, the content of media is headway to more sophisticated creation, from the basic giving of
information, to entertainment and now to influence individual, group of people, and societies in defining
themselves; from the use of Print media, to radio and TV broadcasting, and now Online media.

Delivery mode of content in different types of media

Live streaming allows a creator to share creation and idea in real time. It can be in Broadcast media, but
commonly used in online media using Facebook, YouTube and Instagram as its platform.

Webinars create a room for seminars, trainings, lectures, and discussion using online media. It can also be use
in presenting new products showcasing latest creation.

Podcast is known as “new radio” merged from the word iPod and broadcast. It is an audio programme done in
series and delivered in digital audio. Listeners can access through online media and download it for offline
listening.

Infographics is a visual presentation of information and data. It comes in imagery, charts and minimal texts
which allows the reader to have a quick overview of the concept or idea. Infographics use print media and
online media.

E-books are electronic version of printed books. Stories can be read on computer or handheld device. One of
the advantages of E-book is its “interactivity” and “personalization”. It is interactive in a way that reader can
take note, underline bookmark a page and go through hyperlinks to gain more information. Personalization
allows the reader to change the font and the backlight.
Activity: You know me!
Instructions: Identify the personalities below and answer the questions asked. Write your answer
on bond paper.