Professional Documents
Culture Documents
DEPARTMENT OF EDUCATION
Region V (Bicol)
Province of Albay
Libon Community College
Senior High School
Calleja Street Zone 4, Libon, Albay
Media refers to
various channels
of communica-
tion between a
person or per-
MIL
sons and their
intended audi-
ence. Television,
radio, conversa-
tions, newspa-
pers, brochures
and the internet
are different
types of media.
CYRIL S. CERDEÑA
Subject Teacher
Media and Information Literacy
VOILA! And just like that, the vacation is over and your first semester as a
Grade 12 student is here. How’s it going? I hope this module finds you well….well-
prepared. I’ll be your teacher for Media and Information Literacy—a core subject in
Senior High School. Don’t forget my name as well as these basic information about
your course and some friendly reminders.
SUBJECT DESCRIPTION:
The Media and Information Literacy course introduces the learners to basic un-
derstanding of media and information as channels of communication and tools for the
development of individuals and societies. It also aims to develop students to be crea-
tive and critical thinkers as well as responsible users and competent producers of me-
dia and information. (MIL Teaching Guide, 2016)
CLASS POLICIES:
1. Modules are to submitted via google classroom.
2. You are encouraged to communicate with me regarding course-related mat-
ters. You can contact me via Facebook or via text message. You can contact me from
Mondays to Fridays (8 am to 5 pm).
3. Academic dishonesty is a serious misconduct. A student whose output is
found to be a product of academic dishonesty (cheating, plagiarism, etc.) will receive
a grade of zero for the particular output.
COURSE REQUIREMENTS:
1. accomplished activity sheets
2. project
3. quizzes/exams
4. commitment
GRADING SYSTEM:
Attendance - 5% (online class)
Character - 10% (module-based)
Quizzes - 15% (module-based)
Recitation - 20% (module-based)
Project - 20%
Midterm/Final Exams - 30%
100%
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Media and Information Literacy
II. INTRODUCTION
Google can retrieve about 18,610,000,000 results for the word media in 0.82
seconds and about 15,910,000,000 results for the word information in 0.53 seconds.
You can verify if you like.
Searching for information about anything you are interested about and communi-
cating with anyone has never been this easy….and this hard. With the overwhelming
amount of information, information sources and communication channels in just a
click, one finds it rather easy to stay informed and to communicate. Yet, at the same
time finds it hard to decide which is most truthful and most appropriate.
The unprecedented rise of available information and media also gave way to the
proliferation of “fake news” and false narratives. The information explosion is going
unchecked and this makes many vulnerable to accepting and acting on misinfor-
mation.
How can you avoid this? Be a media and information literate individual. This
module is an introduction to the subject in Media and Information Literacy, which will
pave the way towards more meaningful discussions.
For the entirety of the semester, remember “what’s on your mind” because it
means a class work. All class works should be accomplished. Answers to class works
should be written on the answer sheet.
For your first class work, accomplish the vocabulary word map on the next page.
Do this without looking at the succeeding pages. A sample of an accomplished vocab
word map will be sent to your group chat for your reference.
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Media and Information Literacy
MEDIA
After completing the vocab word map, see whether your answers are correct by
reading the rest of the module.
1. Source. The source or sender begins the communication process. The source has
information which he conveys through his or her tone of voice, body language, and
choice of clothing. This process of turning thoughts into communication is called en-
coding.
2. Message. The message is the meaning produced by the source for the receiver or
audience. The message also consists of the way you say it—in a speech, with your
tone of voice, your body language, and your appearance—and in a report, with your
writing style, punctuation, and the headings and formatting you choose.
On the next page, read on the different channels/media which are used as
sources of information and channels of communication.
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Media and Information Literacy
4. Receiver. The receiver receives the message from the source, analyzing and inter-
preting the message in ways both intended and unintended by the source. In order to
receive a message, she or he listens, sees, touches, smells, and/or tastes to receive
a message. The process of turning communication into thoughts is called decoding.
6. Interference or noise. This is anything that blocks or changes the source’s intend-
ed meaning of the message. For example, if you drove a car to work or school,
chances are you were surrounded by noise. Car horns, billboards, or perhaps the ra-
dio in your car interrupted your thoughts, or your conversation with a passenger. Psy-
chological noise is what happens when your thoughts occupy your attention while you
are hearing, or reading, a message.
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Media and Information Literacy
B. Definitions of Media
2. Media are physical objects used to communicate with, or the mass communi-
cation through physical objects such as radio, television, computers, film, etc. It also
refers to any physical object used to communicate messages and information.
(CHED, 2016)
Think of the past week and of the media (such as internet, social media, TV, con-
versations, newspaper, etc.) you used to send, receive and search for information.
List 10 media and estimate how many hours you spent engaged with each one. An
example is shown below.
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Media and Information Literacy
In the Philippines alone, there are more than 1,000 radio stations and 137 televi-
sion stations. On top of that, we have daily newspapers, magazines targeting all kinds
of readers, and, of course, the internet. All told, we have more ways to reach more
people than we’ve ever had in the history of humankind. But is this a good or a bad
thing? Let’s weigh the pros and cons of the wide variety of available media.
C. Advantages of Media
a. keep us connected
b. act as channels of information through which we can make informed decisions
c. can give voice to the voiceless
d. function as watchdog of government in all its forms, promoting transparency
in public life and public scrutiny of those with power through exposing
corruption, maladministration and corporate wrong-doing
e. spread art and culture
f. sources of entertainment
D. Disadvantages of Media
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Media and Information Literacy
Focus and details There is one clear, There is one clear, There is one topic. The topic and main
well-focused well focused Main ideas ideas are
topic. Main ideas are topic. Main ideas are are somewhat clear. not clear.
clear and are well sup- clear but are not well
ported by supported by detailed
detailed and accurate information.
information.
Organization The introduction is The introduction states The introduction There is no clear in-
inviting, states the the main topic and states the troduction, structure,
main topic, and provides an main topic. A conclu- or conclusion.
provides an overview overview of the paper. sion is
of the paper. Infor- A conclusion is includ- included.
mation is relevant and ed.
presented in a logical
order. The conclusion
is strong.
Voice The author’s purpose The author’s purpose The author’s purpose The author’s purpose
of writing is very clear, of writing is somewhat of writing is somewhat of writing
and there is strong clear, and there is clear, and there is is unclear.
evidence of attention some evidence of at- evidence of attention
to audience. The au- tention to audience. to audience. The au-
thor’s extensive The author’s thor’s knowledge and/
knowledge and/or knowledge and/or ex- or experience with the
experience with the perience with the topic topic is/are limited.
topic is/are evident. is/are evident.
Mechanics Most words are care- Some words are care- Words are chosen Words are chosen
fully chosen; writing is fully chosen; writing is with less care; writing with less care; writing
clear and clear and is sometimes is sometimes unclear;
legible. Most words legible. Most words unclear; most words some words are
are spelled are spelled correctly are spelled spelled incorrectly
correctly and proper and proper correctly and is gram- and proper punctua-
punctuation is em- punctuation is em- matically tion is not employed.
ployed. ployed correct.
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Media and Information Literacy
VI. REFERENCES