Age Income Year

Mean 34.811881188 Mean 28351.485149 Mean 2.8811881188

Standard Error 1.4828199567 Standard Error 1835.4531714 Standard Error 0.2304911367
Median 30 Median 23500 Median 2
Mode 24 Mode 19000 Mode 2
Standard Deviation 14.902156133 Standard Deviation 18446.076081 Standard Deviation 2.3164072557
Sample Variance 222.07425743 Sample Variance 340257722.77 Sample Variance 5.3657425743
Kurtosis 1.6080214702 Kurtosis 2.6777279982 Kurtosis 1.7324434282
Skewness 1.4199367037 Skewness 1.5071230295 Skewness 1.3489347569
Range 66 Range 97000 Range 11
Minimum 18 Minimum 3000 Minimum 0
Maximum 84 Maximum 100000 Maximum 11
Sum 3516 Sum 2863500 Sum 291
Count 101 Count 101 Count 101

Age

Mean 34.811881188
Standard Error
Median 30
Mode 24
Standard Deviation 14.902156133
Sample Variance 222.07425743
Kurtosis 1.6080214702
Skewness 1.4199367037
Range 66
Minimum 18
Maximum 84
Sum
Count 101
 This Time Nike Adidas

Mean 3.8613861386 Mean 1.8415841584 Mean 1.2574257426

Standard Error 0.2688551831 Standard Error 0.1897015234 Standard Error 0.1302347198
Median 3 Median 1 Median 1
Mode 2 Mode 1 Mode 0
Standard Deviation 2.7019611506 Standard Deviation 1.9064767151 Standard Deviation 1.3088427358
Sample Variance 7.3005940594 Sample Variance 3.6346534653 Sample Variance 1.7130693069
Kurtosis 3.2619324054 Kurtosis 1.4492027747 Kurtosis 1.1201781116
Skewness 1.3415136132 Skewness 1.3355642967 Skewness 1.1192435942
Range 16 Range 8 Range 6
Minimum 0 Minimum 0 Minimum 0
Maximum 16 Maximum 8 Maximum 6
Sum 390 Sum 186 Sum 127
Count 101 Count 101 Count 101
 Preference Comfort Advertising

Mean 1.4752475248 Mean 1.1683168317 Mean 1.6633663366

Standard Error 0.0499386939 Standard Error 0.0374147399 Standard Error 0.0472558399
Median 1 Median 1 Median 2
Mode 1 Mode 1 Mode 2
Standard Deviation 0.5018776625 Standard Deviation 0.376013482 Standard Deviation 0.4749153129
Sample Variance 0.2518811881 Sample Variance 0.1413861386 Sample Variance 0.2255445545
Kurtosis -2.030484864 Kurtosis 1.2640987131 Kurtosis -1.5382272312
Skewness 0.1006321944 Skewness 1.7998494981 Skewness -0.7018795231
Range 1 Range 1 Range 1
Minimum 1 Minimum 1 Minimum 1
Maximum 2 Maximum 2 Maximum 2
Sum 149 Sum 118 Sum 168
Count 101 Count 101 Count 101
 Appearance Price Activity

Mean 1.3267326733 Mean 1.2079207921 Mean 1.8712871287

Standard Error 0.0469018585 Standard Error 0.0405819832 Standard Error 0.0654963779
Median 1 Median 1 Median 2
Mode 1 Mode 1 Mode 2
Standard Deviation 0.4713578448 Standard Deviation 0.4078438839 Standard Deviation 0.6582304511
Sample Variance 0.2221782178 Sample Variance 0.1663366337 Sample Variance 0.4332673267
Kurtosis -1.4668952981 Kurtosis 0.1375636835 Kurtosis -0.6769947859
Skewness 0.7500360023 Skewness 1.461244411 Skewness 0.1411412069
Range 1 Range 1 Range 2
Minimum 1 Minimum 1 Minimum 1
Maximum 2 Maximum 2 Maximum 3
Sum 134 Sum 122 Sum 189
Count 101 Count 101 Count 101
 Gender

Mean 1.5643564356
Standard Error 0.0495840952
Median 2
Mode 2
Standard Deviation 0.4983139891
Sample Variance 0.2483168317
Kurtosis -1.9699731422
Skewness -0.2635148404
Range 1
Minimum 1
Maximum 2
Sum 158
Count 101
 Age Income Year This Time Nike Adidas Preference Comfort Advertising
Age 1.000
Income 0.382 1.000
Year 0.101 0.061 1.000
This Time 0.066 -0.009 0.127 1.000
Nike 0.093 0.041 0.041 0.801 1.000
Adidas -0.027 -0.059 0.175 0.661 0.193 1.000
Preference -0.171 -0.094 0.023 -0.231 -0.506 0.299 1.000
Comfort -0.044 0.053 0.069 0.200 0.024 0.338 0.155 1.000
Advertising -0.005 -0.059 -0.073 0.041 0.029 0.012 0.049 0.096 1.000
Appearanc -0.189 -0.071 -0.001 -0.129 -0.098 -0.040 0.013 -0.088 0.005
Price 0.077 -0.028 -0.037 -0.119 -0.124 -0.064 0.099 -0.035 0.055
Activity -0.088 -0.177 0.075 0.057 0.095 -0.008 -0.085 0.169 0.020
Gender 0.063 0.009 -0.037 -0.082 0.011 -0.087 -0.004 -0.032 0.050
Appearance Price Activity Gender

1.000
0.007 1.000
-0.089 -0.011 1.000
0.101 0.106 0.102 1.000
Random Age Income Year This Time Nike Adidas Preference Comfort
0.3784295 18 8,000 1 1 0 1 2 1
0.0374767 18 6,000 2 2 1 1 1 1
0.6477554 18 3,000 2 4 1 3 2 1
0.2541887 18 5,000 4 3 3 0 1 1
0.2068545 19 8,000 4 4 1 2 1 1
0.3126011 19 7,000 0 4 2 1 1 1
0.0523087 19 11,000 1 2 1 1 2 1
0.6153142 20 18,000 1 6 2 3 2 2
0.8760338 20 12,000 1 5 2 2 2 1
0.3461104 20 13,000 2 8 5 2 1 2
0.7709891 21 12,000 3 4 1 1 2 1
0.3968322 21 32,000 3 2 1 0 1 1
0.4589068 22 11,000 2 3 0 0 1 1
0.9921262 22 13,000 7 6 2 4 1 2
0.3689993 22 17,000 1 6 4 2 1 1
0.5825373 22 19,500 2 4 1 2 2 2
0.3456832 23 21,000 0 2 2 0 1 1
0.9198279 24 10,000 2 6 2 1 1 1
0.3662832 24 38,000 5 1 0 1 2 1
0.1063265 24 11,000 6 5 0 3 2 1
0.3096103 24 19,000 3 10 7 3 1 1
0.0451369 24 12,500 4 1 0 0 1 1
0.7363201 24 16,500 6 2 1 1 2 2
0.3911557 24 13,000 2 3 2 1 2 2
0.0301218 25 26,000 5 1 0 0 2 1
0.3213599 25 15,000 2 0 0 0 2 2
0.2335276 25 16,500 6 5 2 2 1 1
0.044496 25 48,000 2 4 0 3 2 1
0.2349315 25 24,000 4 6 2 4 2 1
0.8455458 25 33,000 2 5 5 0 1 2
0.895291 25 23,000 1 6 6 0 1 1
0.5645619 26 18,000 1 3 0 2 2 1
0.7481613 26 12,000 2 5 2 1 1 1
0.0431532 26 29,000 6 4 4 0 1 1
0.2750328 26 24,000 2 2 2 0 1 1
0.5663015 26 23,000 0 0 0 0 2 1
0.4155705 26 32,000 1 2 1 0 1 1
0.6395154 27 31,000 5 3 3 0 1 1
0.6886196 27 25,000 2 4 0 4 2 2
0.2335887 27 46,000 7 11 8 1 1 1
0.5999329 27 42,000 0 2 0 2 2 1
0.9656056 27 26,500 6 3 2 0 1 1
0.0743736 28 43,000 1 5 5 0 1 1
0.5095676 28 18,000 1 2 0 1 2 1
0.8381298 29 17,000 0 0 0 0 2 1
0.3915525 29 15,000 6 16 6 6 1 2
0.5594653 29 23,000 2 2 1 0 1 1
0.0591754 29 19,000 3 1 0 1 2 1
0.3773003 29 21,000 5 1 0 1 2 1
0.086642 30 34,000 10 2 1 1 2 1
0.3126926 30 36,000 1 3 1 1 2 1
0.1581164 30 16,500 1 7 3 3 2 1
0.976043 30 23,500 11 6 2 3 2 1
0.003296 30 22,000 1 0 0 0 1 1
0.9840083 31 19,000 1 1 0 1 2 1
0.0413221 31 24,000 2 2 2 0 1 1
0.34962 32 27,000 1 4 3 0 1 1
0.9636525 32 16,000 1 0 0 0 2 1
0.2067629 32 40,000 4 4 1 2 2 1
0.1839961 33 23,000 1 4 3 0 1 1
0.4905545 34 24,000 1 6 2 2 2 1
0.1170385 34 21,000 3 1 0 1 2 1
0.8916288 34 37,000 3 1 1 0 1 1
0.0129093 34 18,500 1 6 3 0 1 1
0.7141636 35 23,000 2 4 1 2 2 1
0.6394238 35 17,000 1 9 5 4 2 1
0.6971648 35 38,000 1 7 4 2 2 1
0.0162358 36 19,000 2 1 0 0 2 1
0.0843837 37 27,000 5 8 2 5 2 2
0.398236 37 29,000 4 4 1 2 2 1
0.0880459 37 24,000 4 3 0 1 2 2
0.2269967 37 58,000 4 2 0 1 2 2
0.6342051 38 19,000 2 3 0 1 2 1
0.4867397 39 43,000 1 10 6 3 1 1
0.0981475 39 29,000 2 2 0 1 2 1
0.9511704 40 52,000 4 2 2 0 1 1
0.9990539 41 56,000 3 4 2 1 1 2
0.9049959 43 46,000 2 6 3 2 1 1
0.7785272 44 41,000 2 7 4 2 1 1
0.2371593 45 31,000 0 1 1 0 1 1
0.0459304 45 42,000 2 3 1 1 2 1
0.005 45 100,000 2 3 1 1 1 1
0.5901364 46 52,000 8 1 1 0 1 1
0.5047761 47 75,000 6 2 1 0 1 1
0.4298227 48 33,000 1 7 3 2 1 2
0.043672 49 62,000 1 3 2 0 1 1
0.0760521 51 90,000 2 5 4 1 1 1
0.4098331 53 30,000 6 2 0 1 2 1
0.7174902 56 40,000 10 4 1 2 2 1
0.0832545 56 63,000 2 7 4 2 1 1
0.7719657 56 51,000 2 3 0 1 2 1
0.5189673 57 56,000 1 2 1 0 1 1
0.4379711 57 60,000 4 3 1 1 2 2
0.6009095 63 9,000 4 5 3 2 1 1
0.9031648 65 25,000 8 8 6 2 1 1
0.5545213 65 27,500 1 2 1 0 1 1
0.8438673 72 80,000 2 5 1 4 2 2
0.9705191 74 15,000 2 2 1 0 1 1
0.5016938 74 14,000 2 8 8 0 1 1
0.4073 81 10,000 3 5 2 3 1 1
0.2848292 84 9,000 5 3 1 0 1 1
Advertising Appearance Price Activity Gender
2 1 1 3 2 AGE 24
1 2 1 2 1 REFERENCE Preference
2 1 2 3 1
2 1 1 2 1
2 1 2 2 1
2 2 1 1 2
2 1 2 1 1
2 1 1 2 2
1 1 1 2 2
2 1 1 2 1
2 2 1 2 2
2 1 2 1 1
2 1 1 1 2
2 2 1 1 2
2 1 1 2 2
2 1 1 2 2
2 1 1 2 1
2 1 1 2 1
1 1 1 2 1
2 1 1 2 1
1 1 1 2 1
1 1 1 2 2
1 2 1 3 2
2 1 1 2 1
2 1 1 1 2
2 1 1 2 2
1 2 1 3 2
2 2 1 1 1
2 2 1 2 2
2 1 1 2 2
2 2 1 3 2
2 2 1 2 1
1 1 1 2 1
2 2 1 2 1
2 2 1 3 2
1 1 1 2 2
2 1 2 2 2
1 2 1 2 1
2 1 1 2 1
2 1 1 2 2
1 1 1 2 2
2 2 1 3 2
1 2 1 1 2
1 2 2 1 2
2 1 1 3 1
1 1 1 3 1
1 2 1 1 1
2 1 1 3 2
2 2 2 2 2
1 1 1 1 2
2 2 2 1 2
1 2 1 2 1
2 2 1 1 1
1 2 1 1 2
2 2 2 1 2
1 2 1 1 1
1 1 1 2 1
2 2 1 2 2
2 1 1 2 2
2 1 1 2 1
2 1 1 2 1
1 1 2 3 2
2 1 1 2 2
2 1 1 2 2
1 1 1 2 1
2 1 1 1 2
2 1 1 1 1
1 1 1 1 1
2 2 1 1 1
1 1 1 2 2
2 2 2 3 1
1 1 2 2 1
2 1 2 1 1
2 1 2 1 2
1 2 2 2 2
1 1 1 2 1
2 1 1 3 2
2 2 1 3 2
2 1 1 3 2
2 2 1 2 2
2 2 1 1 2
1 1 1 1 1
1 1 2 2 2
2 1 1 2 2
1 1 2 3 2
2 2 2 2 2
2 1 1 2 1
2 1 2 2 2
2 1 1 2 1
1 1 1 1 1
1 1 1 1 2
2 2 1 1 1
2 1 1 2 1
2 1 2 2 2
1 1 1 2 2
2 1 1 1 2
2 1 1 1 2
2 1 1 2 1
2 1 2 2 2
1 1 1 2 2
2 1 1 2 1
Preference
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
43
44
45
46
47
48
49
51
53
56
57
63
65
72
74
81
84
Average of AGE 34.81188
MINIMUM AGE 18 Income
MAXIMUM AGE 84
120,000

AVERAGE INCOME 28351.49

100,000
MINIMUM INCOME 3000
MAXIMUM INCOME 100000
80,000

60,000

40,000

20,000

-
10 20 30 40 50 60
 Income

0 40 50 60 70 80 90