Carry out market research.

Doing market research sounds like a big task, but in truth, it can be as simple as
accessing a social media platform and browsing user and blog profiles that match
with your potential audience.

Use market research tools to begin uncovering more specific information about your
audience — or to confirm a hunch or a piece of information you already knew. For
instance, if you wanted to create a blog about work-from-home hacks, you can make
the reasonable assumption that your audience will be mostly Gen Zers and
Millennials. But it’s important to confirm this information through research.

Create formal buyer personas.

Once you’ve brainstormed and carried out market research, it’s time to create
formal buyer personas. It’s important because what you know about your buyer
personas and their interests will inform the brainstorming process for blog posts.

For instance, if your readers are Millennials looking to start a business, you
probably don't need to provide them with information about getting started on
social media — most of them already have that down.