CASE STUDY WRITING TASK – MODEL ANSWER

UNIT 1
To: Regional Director
From: Head, interviewing team
Subject: Appointment of Sales and Marketing Director (Brazil, Argentina,
Colombia)

Dear Claudia,
We recently interviewed three candidates for this position.
We have decided to appoint Chantal Lefevre.
I will briefly describe the candidate's strengths and explain the reasons for our
decision.
First, Chantal has great personal qualities. She is a direct and honest person. She
will have the respect of her sales teams, as she has a great sales record herself.
Second, she is currently one of our sales representatives in Switzerland, but has
worked in Spain and Portugal, so she will be able to adapt easily to Latin American
markets. (She speaks Portuguese fluently. Her Spanish is only intermediate, but
I’m sure she will improve quickly.)
Third, it’s not only a good salesperson that we need. Chantal has a marketing
diploma. Her course included advanced statistical methods; therefore, she will be
able to work in technical areas in market research.
Please let me know when Chantal can start work at your office in Sao Paulo.
Looking forward to hearing from you,
Best regards,
Ricardo