UAL Level 3 Diploma

Unit 8: Developing a creative media production project 

The Final Major Project (Year One)

STATEMENT OF AIMS

Unit 8 is the summative unit in the first year of the two-year qualification. It will
provide students with a measure of self-directed learning through the
completion of a substantial creative media production and technology project. 
 
The unit requires students to apply the skills, knowledge and understanding
developed in Units 1–7, to complete a creative media production project. It will
provide students with a measure of self-directed learning, and an opportunity to
begin to clarify their longer-term goals through their choice of an activity to explore in
greater depth

Name Nima Cooper

Disciplines Video
(primary/secondary
)
(e.g. video,
animation, sound,
photography
Project (e.g. short
narrative film, experimental short film
experimental short
film, experimental
animation,
cinemograph, time-
lapse etc. )
Section 1: Rationale (minimum of 100 words)
I've had the opportunity to have opportunities this year to showcase my abilities in
photography and video production through various assignments. Even though I had no
prior experience in either animation or advertising, I was still able to pick up the basics of
both of these subjects. My desire to pursue a profession in video production has remained
despite these new experiences. I'm determined to stick with this course and develop my
abilities even further. I'm eager to continue pushing my creative and professional
boundaries and to discover what opportunity’s the future offers.

Section 2: Project Concept (minimum of 200 words)

I want to show how human development is harming our environment and the wildlife that lives in
it. I think it's important to raise awareness about this issue and encourage people to think about
the impact we're having. I'm planning on creating a two-minute video art installation that explores
the relationship between human development and the endangerment of local wildlife. I want to
film six different spots that show off the beauty of the natural environment and the diverse
wildlife that lives there. Each shot will last for 20 seconds, and I'm going to use a two-minute sand
timer to show how quickly the environment is being destroyed.

The shots that have animals in them such as deer or birds will slowly disappearing from each shot.
This will be done by shooting the environment twice, once when the wildlife is there and once
when it’s not there or not in frame. For the sound, I'm going to start off with the sounds of nature,
like birds and other wildlife, and then gradually fades into the sounds of construction. I want to
show how we're slowly but surely destroying the environment with our actions. With this video
art installation, I'm hoping to start a conversation and inspire change that will help to protect our
environment and the wildlife that depends on it

Section 3: Evaluation – How you plan to record your progress (minimum of 100
words)
I plan to write a blog to track my progress, ideas and thoughts. By regularly writing about my
work, I hope to not only give the examiner an insight on my thought process but also reflect on
what's working well and what needs improvement. I believe that this process will help me identify
areas where I can grow, also documenting my experiences and challenges will give me a better
understanding in analysing my work, tracking my development, helping me improve next time.

Proposed Research Sources

Nature clips: https://www.youtube.com/watch?v=IUN664s7N-c
Nature SFX: https://www.youtube.com/watch?v=4S3yJkGWM4E
Construction SFX: https://www.youtube.com/watch?v=PYHEZMnnBkU
Equipment Required
Camera + wide lens
Tripod
SD card
Spare battery’s
Polarizer filter to cut reflections from water
Adobe premiere pro

Resources Required
Props:
2-minute sand timer
Locations: After researching locations on Dorset wildlife trust website these are
potential locations I will film at.
New forest Dorset.
River stour Dorset
Bournemouth Beach
Poole Park
Upton country park
Durdle door Dorset

Skills to develop/learn
I could improve on colour grading.

Personnel and responsibilities

I will need help with transport since I’m relied on buses and they don’t go to
everywhere I want to film. Hopefully this can be done with my family During April
Holiday. Since my Dad lives oversees and Mum in a different city I may need to
travel down to Oxford to record some of my clips there.

Intended audience and context

After studying psychographics, my target audience suits the Socially conscious.
Who are usually aware of social issues, politically aware, positive outlook & self-
motivated. Mainly under 35s since the younger generation are the ones who can
help make the most change to the climate.

How my project will ‘loop’

On the last clip I will have a piece of litter on the floor which I will walk past and
pick up and put in the bin. Then the whole video will be reversed back to the start
in 5 seconds. The audio will sound like a tape being re-winded.
How to successfully complete a final major project

1. Do something you enjoy – look back on projects this year and think about
what skills you’ve learnt and which you have really enjoyed. What job would
you like to do in the future? How can you apply it to your project? Pick an area
which you can connect with.
LOVE YOUR PROJECT

2. Do lots and lots of research – primary and secondary are both essential.
Use a wide range of methods and resources, such as questionnaires,
surveys, interviews (Primary), and researching the work of professional
practitioners and techniques (Secondary).

3. Manage your time – 9 weeks of practical work is not long. Just think how
fast this year has gone so far. Plan ahead and don’t fall behind. MAKE USE
OF INDEPENDENT STUDY TIME.

4. You must document everything what happens as you go along. Your entire
journey from start to finish should be fully recorded. Describe and analyse as
you go along. Every aspect of your project should be fully considered. Your
Planning and Schedule will be vital to the success of your FMP

5. Research, design, experiment, build, evaluate. Your project should evolve

over the allotted time. Be flexible and adaptable if your FMP decides to go in
a different direction than first intended. Ensure you record all developments as
the project develops.

6. Critically analyse and evaluate – this will refer to the research you undertake,
the pre-production, production and post-production. Don’t just describe but
analyse, interpret, research and evaluate.

7. Listen to advice from your lecturers in formative assessment sessions

throughout the project. You might just find that as we are used to marking
work we know what the requirements are to make good/exceptional projects.
Remember, your work will be graded at Pass, Merit or Distinction, so aim
for the best grade you can and take advice on board when given.

8. You are being graded against FOUR Learning Outcomes, so you need to
ensure that you do the very best in each of them to achieve the grade you
may require, so pay close attention to all parts of the FMP. Remember that
the lowest awarded grade for any Learning Outcome will be the final grade
for the FMP unit.