TUHOG KING

I. Introduction
A. The name of the business started out as a joke. Then, we the entrepreneurs realize
it could be the start of our business. The letter T stands for “tuhog” which when
translates to English it means to pierce. The traditional way to pick street food is
with sticks. And the word “king” is for the people who want to feel eating like a true
king dominating their hunger.
B. The business will be located in the Malayan Colleges – Laguna, Pulo-Diezmo Road,
Cabuyao, 4025 Laguna
C. The owners of the business are Hobey C. Relloso, Jansen N. Dollete, Jero Aguilar,
and Mark Kevin Grafil.
D. Filipinos’ love for food is unparalleled. Despite three large meals comprising their
day, they still enjoy taking several snacks in between. This is where street food
comes in. Filipinos like having access to a quick bite anywhere, anytime. So a great
variety of street snacks have developed. Street foods are one of the most affordable
foods in the market. In just a peso coin, the customer can afford a variety of street
food products. So our team came up with a franchise of street foods but with a
twist.
E. The fund of the partnership Tuhog King will be coming from all the entrepreneurs in
the company. Based on our computation for the expenses, the entrepreneurs will
contribute the equal amount of investment. The initial capital is one thousand one
hundred twenty five pesos (Php 1125.00) each member.

Name of the Investor Amount of the investment

Aguilar, Jero D. 1125 pesos
Dollete, Jansen N. 1125 pesos
Relloso, Hobey C. 1125 pesos
Valencia, Harold Jhon A. 1125 pesos
Ruiz, Marius Luigi 1125 pesos
Ponferrada, Jr. 1125 pesos
Nuestro, Jorunn A. 1125 pesos
Grafil, Mark Kevin 1125 pesos
II. Rationale of the concept
It’s way cheaper than other foods. Street food is a budget friendly food. It is a food that is
very popular to Filipinos that’s why Filipinos loves to eat street foods. It's comparatively
cheap. A street food or food truck business is a relatively cheap business to start-up. There
are no expensive rents, business rates, utility bills or running costs that are associated with a
bricks and mortar restaurant. There is a wide selection of street foods because street food is
relatively cheap you can get to try a wide selection of different foods in one place. Street
food is often good quality the people that cook and serve you street food are more likely to
be the owner of the stall or food truck. This means they have a vested interest in providing a
good service and are more likely to care about the quality of their produce and what they
are serving their customers. You can see how the food is handled and cooked we have all
probably heard about the horror stories that can go on in the back of restaurants (we wont
go there right now). One of the great advantages of street food is that made in front of you,
which means you can see exactly how your food is handled and cooked.

III. The Business / Service Proposal

Tuhog King. A food business that sells different kinds of streetfoods which is affordable,
clean, and delicious. The sauce that we serve on our streetfoods makes it unique because of
its taste.

IV. Value Proposition

As we all know that there's a lot of food chain or restaurant in our country but can't afford
by others. Since street foods are so affordable, when you have 20 pesos in your pocket you
can buy it for a cheaper amount. In terms of The value proposition of street food first is
convenient location you can find it anywhere, fast and efficient service, consistent quality
menu items and also the good value offering and pricing last is a broad range of food
choices suitable for a variety of everyone.
V. Target Market
Our target market will be students, workers, laborers and faculties of companies MCL’s
reach. We expect them to come in there breaks, before and after work. We will introduce
our business to our fellow students by serving them our product that they want. In case our
business became successful, we plan to expand our business in nearby communities.

VI. Marketing Activities

 When you are talking to a customer, show excitement of what you are offering to
them but don’t irritate them.
 Use social media Social media has a big impact when it comes to business. Social
media helps to promote business at low cost.
 Nowadays social media is very common and whatever you post are easily seen by
the public so that we were gonna use facebook advertising. It’s an inexpensive and
effective way to market to virtually any audience. We will create a facebook page
and post our products and promo’s so that people can easily identify our stall the
‘Tuhog King”

 Use good body language Make eye contact- when making eye contact with your
customer, it indicates that you are focused and paying attention Smile- Smiling
indicates that you have good attitude and it can improve the mood of your
customers.
 We will use our existing customers to drum up our business: we will try to excite
them to encourage customers to invites more. We will offer them promo’s or
discounts to motivates them because satisfied customers will be happy to bring in
more leads for you. The other advantage of referrals is that if your customers are
recommending you to their friends, their friends will automatically be more
predisposed to trust you. For this reason, referral leads offer a much higher
conversion rate than many other channels.

VII. Competitors

 Wizard Street Food

The students will never needed to go out of the school campus just to buy their
favourite street foods. The students can also connect to the MCL’s WI-FI to study while
eating their favourite street food. The Wizard Street Food also has a centralized Air-con
so the students will never get sweaty.

 Egg Station
 Egg station-The Egg station is inside the south point’s food court so that the
customers can easily find the Egg Station. It has the perfect place to sell foods because it
is with the food stalls and stalls usually supply a range of foods to ensure that they look
attractive.

 Nosh Street Food

The nosh street food is beside the MCL’s carwash so when a customer of the
MCL’s car wash crave for a street food or become hungry while waiting for his/her
vehicle, he/she can easily find the Nosh Street Food.

VIII. Financial

VI.1. Total Project Cost

• 9,000 pesos

VI.2 Price per Unit

• 5,000 per streetfood cart

VI.3 Expected Income / profit

• 8,000 WEEKLY

IX. Risk Assessment

Uncrowded places, why? Selling streetfoods on uncrowded places will not be effective
because of lack of customers. Also, to prevent the bad image of streetfoods which is dirty,
cleanliness and sanitation are always observe to prevent sickness and food poison. We will
change the people’s perception about street foods. We will consider our business
competencies as well, we will do a research on our competitors about their products, what
are they selling, and what they don’t have so that we can use it as an advantage to improve
our business.