Case Study On

Katraj Dairy
Company

NAME: V.Madhuranjali
RollNO: 190
Course: BBA
 INTRODUCTION

Katraj dairy is a food industry which manufactures milk products. It has been
a successful industry. It is a local brand which operates only in pune. The
Pune Zilha Sahakari Dudh Utpadak Sangh Maryadit, popularly known as
KATRAJ DAIRY. 'Katraj Dairy' is a district level co-operative organisation
incorporated in 1960. It is involved in processing milk and milk products and
hence is categorised as a manufacturing and distribution enterprise. Katraj
dairy intends to provide an organised facility of milk collection for the village
level farmers situated in Pune district.

The objective of Katraj is to build a value chain of farmers to source milk at

an organised level, manufacture products with high standards and sale these
products in the competitive open market place. In accordance with the Micro,
Small and Medium Enterprises Development (MSMED) Act, 2006 , Katraj
Dairy is classified as a large scale enterprise, with approximately Rs. 150
crores worth of fixed assets and investments (55th Annual Report, 2013-14).
Katraj Dairy with its eight chilling plants and 12 BMC spread almost all over
the district has an installed milk handling capacity of over 5 lakh (0.50 million)
⬇litres per day. The main plant of Katrai is equipped with modern Pasteurizer,
homogenizer, Cream separator, Ghee processing, automatic packing of milk
and milk products and other quality testing devices and well equipped labs.
Katraj Dairy has an installed processing capacity of 2 lakh (0.2 million) litres
per day.

Katraj dairy manufactures / Distributes milk and milk products like

Pasteurized/ Homogenized-Cow milk, Toned milk, Double toned milk,
Standardised Milk, Full cream milk, Cow & Buffalo Cream and Ghee,
Shrikhand, Amrakhand, Malai Paneer, Dahi, Flavoured Milk, Lassi, Jeera Tak,
Table Butter, Milk Powder, Softy Ice cream, pedha, Khoa and in the near
future plans to introduce sterilised milk in 200ml bottle and hard ice-cream
with different flavours in different pack sizes. All these products are available
at Katraj owned parlours at various locations in Pune City and through
appointed distributors and retailing circuits. Very soon, Katraj plans to
introduce an online ordering system for its distributors/ retailers and
consumers.
Katraj products have been in use in thousands of homes in Pune since
1961. Katraj Milk, Katraj Ghee, Katraj Shrikhand, Katraj Amrakhand, Katraj
Lassi, Katraj Jeera tak (buttermilk), Katraj cream have made Katraj a leading
food brand in Western Maharashtra. Today Katraj is a symbol of high-quality
milk products sold at reasonable prices, the genesis of a vast co-operative
network triumph of indigenous technology, the marketing savvy of a farmers'
organisation.

JOURNEY MAP
 MANUFACTURING PROCESS:

Initially, the milk is collected in the collection centres in the villages. This is
where all the villagers come and sell their milk to Katraj Dairy. After which, the
milk is transported to the Katrai plant, situated in Katraj, Pune.

The milk is transported in special vehicles designed for the sole purpose of
milk transportation.
 Once the milk has reached the plant, it is first checked for its quality. After
which it is primarily filtered and added to the holding tanks. After which the
milk is transferred through pipelines to the boiler unit. This is where the milk is
the milk is boiled to kill germs and make the milk last longer, known as
pasteurisation.

Pasteurization refers to the process of heating each & every particle of milk
to at-least 63° C for 30 minutes, or 72° C for 15 seconds in approved and
properly operated equipment. After pasteurisation themilk is gradually cooled
to 5° C or below.
After this process the milk is stored in its specially designed storage
containers. After which it is ready for further processing and packaging. The
milk can be further be utilised in the production of rest of the products like
flavoured milk, ice cream, butter, ghee etc
QUALITY CONTROL

Katraj Dairy is very strict when it comes to the quality of the milk and its
products. It strictly maintains its standard as per ISO 9001:2000 regulations.
The work of this department begins as soon as the milk enters the gates of the
factory. They initially check the quality of the milk when it is in the milk tanker
or milk transportation vehicle. They Do so to ensure that the milk is not spoiled
and does not match the standards of Katraj Dairy. This process is carried out
to ensure that: badmilk does not get added to the rest of the milk in the
storage units.
This department uses the method of random sampling for selection of
samples to test. It picks up random samples from all the batches of products
produced. Even one product in the batch is not upto the mark, the entire batch
of the product produced is discarded.This department uses a variety of testing
methods for the various products that are produced at the plant. They usually
check for pH, fat, acidity, water content, saturation levels, lactic acid, etc. A
hew of the chemicals that they use for testing are given below.

● iodine Solution
● Sodium Bicarbonate
● Lactic Acid
● Silver Hydroxide
PACKAGING AND DISTRIBUTION

Katrai Dairy carries out a very simple form of packaging. It isappealing to the
consumer's eyes even if they are from a metropolitancity or a local village in
Maharashtra. All of their packaging has the localdilet, 'Marathi on them along
with the universal language, 'English.
The packaging is done in a very hygienic environment. All the workers that
come in contact with the products have hair caps and gloves on their hands.
They also have a special uniform that has to be worn. The packaging of all the
milk except the flavoured milk is done in polythene bags. The bags are
manufactured in other parts of Maharashtra and are inserted into the
packaging machines. The flavoured milk is packaged at 200 ml. glass bottles.
Ice cream is packaged in plastic cups as well as cardboard

The grocers sell and sometimes distribute the milk delivered by the plant and are entitled for
their services to a surcharge on the milk plant price known as the ‘retail margin’. In countries
where the milk plant also delivers milk directly to consumers, the retail margin is absorbed by
the plant.