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    Print brought the reading public and hearing public closer in three ways: (1) Printing reduced book costs and increased book availability, flooding the market and growing the reading public. (2) With low literacy, publishers had readers share books with listening public gatherings. (3) Publishers printed popular folktales and ballads to keep the hearing public, transmitting print orally and blurring lines between reading and hearing audiences.

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    Print brought the reading public and hearing public closer in three ways: (1) Printing reduced book costs and increased book availability, flooding the market and growing the reading public. (2) With low literacy, publishers had readers share books with listening public gatherings. (3) Publishers printed popular folktales and ballads to keep the hearing public, transmitting print orally and blurring lines between reading and hearing audiences.

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    Uploaded by

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    Print brought the reading public and hearing public closer in three ways: (1) Printing reduced book costs and increased book availability, flooding the market and growing the reading public. (2) With low literacy, publishers had readers share books with listening public gatherings. (3) Publishers printed popular folktales and ballads to keep the hearing public, transmitting print orally and blurring lines between reading and hearing audiences.

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    How did print bring the reading public and hearing public closer?
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    Print brought the reading public and hearing public closer in the following ways.
    (a) Printing reduced the cost of books and multiple copies could now be produced
    easily. Books flooded in the market and led to the increase of reading public.
    (b) The literacy rate of Europeans was very low. Publishers reached out to people
    by making them listen to books being read out by a literate person. People
    gathered around the reader and listened.
    (c) To keep the hearing public intact, publishers published popular ballads and
    folktales. Oral culture thus found route into print. Printed material was orally .
    transmitted, which blurred the line separating reading and hearing public.
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