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  • GH LDBRCGKTCRKC y Librcgktcrkc

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    Luz Marisel Tancara Alejo
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    Microenvironment and macroenvironment: - The microenvironment refers to the immediate environment surrounding a business such as its competitors, suppliers, and customers. - The macroenvironment refers to larger societal forces and trends that affect the microenvironment such as technological advances, socio-cultural forces, economic conditions, and political/legal issues. - This document analyzes different elements of the micro and macroenvironment that are important for businesses to consider such as the market, competition, intermediaries, and a business's own competencies.

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    Microenvironment and macroenvironment: - The microenvironment refers to the immediate environment surrounding a business such as its competitors, suppliers, and customers. - The macroenvironment refers to larger societal forces and trends that affect the microenvironment such as technological advances, socio-cultural forces, economic conditions, and political/legal issues. - This document analyzes different elements of the micro and macroenvironment that are important for businesses to consider such as the market, competition, intermediaries, and a business's own competencies.

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    © All Rights Reserved
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    6 views4 pages

    GH LDBRCGKTCRKC y Librcgktcrkc

    Uploaded by

    Luz Marisel Tancara Alejo
    Microenvironment and macroenvironment: - The microenvironment refers to the immediate environment surrounding a business such as its competitors, suppliers, and customers. - The macroenvironment refers to larger societal forces and trends that affect the microenvironment such as technological advances, socio-cultural forces, economic conditions, and political/legal issues. - This document analyzes different elements of the micro and macroenvironment that are important for businesses to consider such as the market, competition, intermediaries, and a business's own competencies.

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    © All Rights Reserved
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    of 4

     

    Gh ldbrcgktcrkc y librcgktcrkc
    Gk ukd glprgsd siglprg sg tigkgk qug tgkgr gk bugktd hcs ghglgktcs
    gxtgrkcs fgh gktcrkc, yd qug gstcs pugfgk degbtdr d hd situdbiòk fg hd
    cradkizdbiòk. Vgkglcs qug tgkgr gk bugktd tdktc gh ldbrcgktcrkc bclc gh
    librcgktcrkc. Gs eukfdlgktdh dkdhizdr gstcs fcs ghglgktcs fg ukd ecrld
    likubicsd yd qug fg ghhcs sg fgrivdk cpcrtukifdfgs y dlgkdzds qug hd
    glprgsd tgkfrä qug dprcvgbmdr c gvitdr fg bdrd dh iktgrbdlnic gk gh
    lgrbdfc.

    ±Ldbrcgktcrkc: eugrzds gxtgrkds y kc bcktrchdnhgs pcr hd glprgsd. Pdrd


    dkdhizdrhcs tgkglcs qug tgkgr gk bugktd:
    b ugktd:

     Gktcrkc fglcaräeibc: tigkg gk bugktd gh brgbiligktc fg pcnhdbiòk


    lukfidh, hd filgksiòk y bclpcsibiòk fg hcs kúbhgcs edlihidrgs y hd
    fivgrsifdf étkibd i lcviligktcs liardtcrics fg hd pcnhdbiòk

     Gktcrkc gbckòlibc: tigkg gk bugktd gh kivgh fg fistrinubiòk


    fi strinubiòk fg hd
    rgkfd, gh tipc fg iktgrés gh tipc fg bdlnic y gh tipc fg ikehdbiòk
    bclc tdlniék hd gtdpd fgh bibhc gbckòlibc fg hd gbckclìd.

     Gktcrkc scbicbuhturdh: tigkg gk bugktd hd ikbcrpcrdbiòk prcargsivd


    fg hd lujgr dh trdndjc y hd fieusiòk fg pdtrckgs buhturdhgs.

     Gktcrkc lgficdlnigktdh: tigkgk gk bugktd hd sgksinihizdbiòk


    lgficdlnigktdh fg hd pcnhdbiòk.

     Gktcrkc tgbkchòaibc: tigkg gk bugktd hcs kugvcs prcfubtcs y


    prcbgscs, hd cnschgsbgkbid fg hcs prcfubtcs y hcs bdlnics gk gh
    lix fg ldrogtika criaikdfcs gk iktgrkgt.


    Gktcrkc pchìtibc y hgadh 
     

    ±Librcg
    ±Lib rcgktcr kc: 
    ktcrkc Pdrd qug gh ldrogtika tgkad éxitc gs ilpcrtdktg ukd
    rghdbiòk gstrgbmd gktrg hcs fiegrgktgs dagktgs fgh librcgktcrkc. Hcs
    ghglgktcs prikbipdhgs sck:

     Gh lgrbdfc: Vgkfrglcs gk bugktd tdktc gh lgrbdfc dbtudh bclc gh


    lgrbdfc pctgkbidh.

     
     

     Hcs prcvggfcrgs: Rg rgbcligkfd ukd nugkd agstiòk fg bclprds y


    dprcvisickdligktc fg hds ldtgrids kgbgsdrids, dfgläs fg ukd
    nugkd rghdbiòk.

     Hcs iktgrlgfidrics: sck kgbgsdrics budkfc ukd cradkizdbiòk sg


    firiag d uk kúlgrc ghgvdfc fg bcksulifcrgs qug gstäk rgpdrtifcs
    gk ukd dlphid ärgd agcaräeibd (ldycristds y fgtdhhistds)

     Hd bclpgtgkbid: Ecrldfd pcr gh bckjuktc fg glprgsds qug


    iktgktdk sdtisedbgr
    sdtisedbgr hd lisld kgbgsifdf qug kugstrd glprgsd.
    glprgsd. Gk

    gstg puktc kcs bckvigkg mdbgr uk dkähisis likubicsc fg hd


    bclpgtgkbid lgfidktg hcs pdscs siauigktgs:

    ‒ Ifgktieibdr hcs bclpgtifcrgs

    ‒ Ifgktieibdr hd situdbiòk bclpgtitivd fg hcs bclpgtifcrgs

    ‒ Cnjgtivcs, gstrdtgaids, puktcs eugrtgs y fénihgs fg hcs


    bclpgtifcrgs

     
     

    Vdlniék tg pugfg iktgrgsdr ctrc pcst GH PHDK FG LD^OGVIKA


    LD^OGVIKA,, fckfg gk gh
    dpdrtdfc fg DKÄHIRIR FG HD RIVWDBIÒK sg fgsbring bck läs fgtdhhg bclc
    dkdhizdr gh ldbrcgktcrkc y librcgktcrkc.

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