Professional Documents
Culture Documents
Department of Education
REGION XII - SOCCSKSARGEN
SCHOOLS DIVISION OFFICE OF COTABATO
LIBUNGAN HIGH SCHOOL
S.Y. 2022-2023
Principles of Marketing
Name: Score:
Multiple Choice.
Directions: Write the letter of the correct answer on the space before each number. Your answer must be in
Capital Letter.
1. In the organizational structure, it is responsible for managing of income and expenses of a company.
a. Sales and Marketing c. Human Resource and Training
b. Production d. Finance and Accounting
2. An activity, set of institutions, and processes for creating, communicating, delivering, and exchanging
offerings that have value for customers, clients, partners, and society at large.
a. Market b. Consumerism c. Marketing d. Promotion
5. The part of the organization that manages the staffing and training of people to be efficient and
productive in their workplaces.
a. Sales and Marketing c. Human Resource and Training
b. Production d. Finance and Accounting
6. A tool in marketing that helps companies to identify the right product to offer to the market, deter-
mine the right price and place to avail the product, and select the most appropriate promotional tools
to carry out the persuasive message.
a. Modern Marketing System c. Sales Promotion
b. Marketing Mix d. Consumerism
8. If a firm can offer a product or service far quicker than alternative providers, the customer will also
value this speed of service, this utility is called .
a. Place Utility b. Time Utility c. Form Utility d. Possession Utility
9. The convenience offered by making a product available around the proximity of the customer
a. Place utility b. Time utility c. Form Utility d. Possession Utility
13. Which of the following is not an advantage of having a strong relationship marketing?
a. Receive referral from unsatisfied customers
b. Maintain long-term customer relationship
c. Provides feedback mechanism
d. Gives competitive edge.
Xhieme (SMF)
Republic of the Philippines
Department of Education
REGION XII - SOCCSKSARGEN
SCHOOLS DIVISION OFFICE OF COTABATO
LIBUNGAN HIGH SCHOOL
S.Y. 2022-2023
14. Which of the following is NOT a common tool that marketers use in promoting products or services?
a. personal selling b. sales promotion c. publicity d. pyramiding
a. I, II, III, & IV b. I, II, IV, & V c. II, III, IV, & V d. I, II, III, & V
16. Type of customers that purchase goods or render services for the production of their products or
services.
a. consumer markets c. business markets
b. government markets d. international markets
17. A set of activities designed to develop and manage customer loyalty and long-term
customer relationship.
a. Customer relationship management c. Value of customer
b. Relationship marketing d. Customer satisfaction
18. The process of dividing the entire market consumers into a particular groups whose likeness makes
them a market for specific products or services, which satisfy their distinct needs.
a. Customer value c. Market segmentation
b. Basic relationship d. Frequency marketing program
19. The overall process of building and maintaining profitable customer relationship by delivering
superior customer value and satisfaction.
a. Customer relationship management c. Development marketing
b. Relationship marketing d. Loyalty management
20. Type of customers that purchases commodities or services to provide public services.
a. government markets c. public markets
b. media markets d. international market
21. A relationship development strategy that provides loyal customers who regularly buy goods or
services in big amount with rewards in a form of points, discounts, freebies, coupons, and gift
certificates.
a. Frequency marketing program c. Sales promotional strategy
b. Full-part partnership d. Customer relations program
22. Type of customers that purchases products or services that they resell and gain profit from it.
a. industrial markets c. business markets
b. commercial markets d. reseller markets
23. A relationship development strategy that provides sponsorships for clubs, which give
special benefits to members and from member communities.
a. membership marketing strategy c. consumer relationship program
b. club marketing program d. sponsorship strategy
24. A relationship development strategy that establishes a relationship with their customers
through brand advertisements, publicities, public relations activities and social media.
a. club marketing program c. basic relationship
b. customer relationship program d. promotional strategy
25. Companies with having identified few and high margin target customers sort to this kind of
relationship.
a. Full-part partnership c. Basic relationships
b. Club marketing program d. Frequency marketing program
26. These markets are the mothers, teenagers, young executives, farmer.
a. business markets c. reseller markets
b. consumer markets d. government markets
“Dreams don’t work unless You do” Good Luck!!!
Xhieme (SMF)
Republic of the Philippines
Department of Education
REGION XII - SOCCSKSARGEN
SCHOOLS DIVISION OFFICE OF COTABATO
LIBUNGAN HIGH SCHOOL
S.Y. 2022-2023
27. The three elements of strategic customer satisfaction management are market
segmentation, leadership, and .
a. communication c. planning
b. feedback and reward system d. controlling
29. They are the distributors or the selling arm of the company.
a. internal customers c. managers
b. external customers d. sales force
30. It is based on the perceived performance of the product in connection with the expectations of the
customer.
a. customer need c. customer satisfaction
b. customer wants d. customer demand
32. Statement I – Customer satisfaction is based on the perceived performance of the product in
connection with the expectations of the customer.
Statement II – Relationship marketing is a set of activities designed to develop and manage customer
Loyalty and long-term customer relationship.
33. Statement I – The relationship marketing is a set of activities designed to develop and manage
customer loyalty and long-term customer relationship.
Statement II – CRM stands for Customer Relationship Marketing
35. What could be done to maximize the delivery of excellent customer service culture?
I. Provide product knowledge
II. Train employees
III. Establish system
IV. Attend to issues
V. Hire more employees
a. I, II, III & V b. I, II, III & IV c. II, III, IV, & V d. I, II, IV, & V
36. A term used by marketers in referring to the various factors and potent players that make an impact
on the ability of the company to establish and sustain a profitable relationship with its target
customers.
a. macro environment c. microenvironment
b. tactical marketing d. marketing environment
37. The means that the marketers identify in reaching the goals.
a. macro environment c. tactical marketing
b. marketing environment d. strategic marketing
Xhieme (SMF)
Republic of the Philippines
Department of Education
REGION XII - SOCCSKSARGEN
SCHOOLS DIVISION OFFICE OF COTABATO
LIBUNGAN HIGH SCHOOL
S.Y. 2022-2023
38. The plan that marketers design in accomplishing goals.
a. marketing environment c. tactical marketing
b. strategic marketing d. macro environment
39. Comprises of individuals or institutions that provide resources necessary for the company.
a. macro environment c. suppliers environment
b. microenvironment d. marketing intermediaries
40. Individuals or institutions that support the operations of marketing by promoting selling,
distributing the goods to the customers.
a. suppliers environment c. customers environment
b. market intermediaries d. competitors environment
41. Comprises of groups that have possible concerns or effect on the ability of the company to attain
its goals.
a. competitors environment c, suppliers environment
b. customers environment d. public environment
42. These factors can force or restrain different groups or individuals in the given society.
a. political factors c. cultural factors
b. economic factors d. technological factors
43. These are institutions and other factors that make an impact on the basic values, perspective,
choice, and other behaviors.
a. political factors c. cultural factors
b. economic factors d. technological factors
44. Its deals mainly with the population of human according to size, density, location, age, gender,
race, occupation, and other statistics essential in the description of the market.
a. political factors c. cultural factors
b. demographic factors d. economic factors.
47. Statement I – The external environment comprises of factors inside the company that affects the
performance of marketing efforts.
Statement II – Microenvironment is part of the external environment in marketing.
48. Statement I – Technological factors are variables that produce new technologies, create
new products, and discover marketing opportunities.
Statement II – Economic factors consist of variables that affects the consumers purchasing power
and patterns.
50. What are the factors that affect the marketing programs of the company?
I. Suppliers
II. Market Intermediaries
III. Competitor
“Dreams don’t work unless You do” Good Luck!!!
Xhieme (SMF)
Republic of the Philippines
Department of Education
REGION XII - SOCCSKSARGEN
SCHOOLS DIVISION OFFICE OF COTABATO
LIBUNGAN HIGH SCHOOL
S.Y. 2022-2023
IV. Product
V. Public
VI. Customer
a. I, II, III, V, & VI b. I, III, IV, V, & VI c. II, III, IV, & VI d. I, II, III, IV, & V
Xhieme (SMF)
Republic of the Philippines
Department of Education
REGION XII - SOCCSKSARGEN
SCHOOLS DIVISION OFFICE OF COTABATO
LIBUNGAN HIGH SCHOOL
S.Y. 2022-2023
Xhieme (SMF)