Porter’s Five Force: Kelompok 2

Buyers Power: Low/weak Supplier Power: High/strong

Buyers Power: High/strong -Supply shortages

-Small size of individuals buyers

-Low switching costs between -It makes people think that the
-Customers can easily transfer from
coffee shops ingredients are rare & nowhere else
Starbucks to other brands like instant
beverages from vending machines or
- High availability of substitute
home-brewed coffee from local roasteries
food & beverages

Starbucks Threat of substitute products: High/strong

Threat of substitute products: Low/weak
-High availability of substitute foods &
-Moderate cost of doing business beverages
Suppliers Power: Low/weak
-Moderate supply chain costs -Low switching costs between coffeehouses
-Limited variety of suppliers & substitutes
-High cost of brand development
-Moderate size of individual -High affordability of substitute products
suppliers

-It still depends on the

supplier
Firm Infrastructure Legal, Employee Finance, Manager

Human Resource Benefits for all Community

Management Involvement, Living
wage
Technology Music, Coffee Brewing technology
Development machine, wi-fi
Procurement Recycle cup Higher quality of
coffee beans
Inbound Logistics Operations Outbound logistics Marketing & sales Customer service

No commodity Baristas, innovative Fully owned by the Social community, Customer knowledge
markets. Direct farm food, hand-crafted business, close by, innovation, and personalisation
purchase of beans orders, stylish cafe, and authorized to atmosphere, and among baristas
and credit cards sell coffee to store presence
retailers

Starbucks Value Chain