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  • Marketing Mix (Price)

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    John Patrick Salonga
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    Table 1.0 lists the prices of milkfish and tilapia as PHP 150 and PHP 90 per kilo, respectively. Table 1.1 shows the prices for product delivery, which range from PHP 70-300 depending on location, and a PHP 150 reservation fee. The document discusses how fish product prices at Fish Tale depend on demand in target markets and how much and often customers purchase.

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    Table 1.0 lists the prices of milkfish and tilapia as PHP 150 and PHP 90 per kilo, respectively. Table 1.1 shows the prices for product delivery, which range from PHP 70-300 depending on location, and a PHP 150 reservation fee. The document discusses how fish product prices at Fish Tale depend on demand in target markets and how much and often customers purchase.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    4 views1 page

    Marketing Mix (Price)

    Uploaded by

    John Patrick Salonga
    Table 1.0 lists the prices of milkfish and tilapia as PHP 150 and PHP 90 per kilo, respectively. Table 1.1 shows the prices for product delivery, which range from PHP 70-300 depending on location, and a PHP 150 reservation fee. The document discusses how fish product prices at Fish Tale depend on demand in target markets and how much and often customers purchase.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    FISH PRODUCTS PRICE

    Milk Fish (Bangus) PHP 150.00 / per kilo

    Tilapia PHP 90.00 / per kilo

    Table 1.0 Fish Product Prices

    MODE OF PRODUCT ACCEPTANCE PRICE

    Service Delivery PHP 70.00 / Around General Trias, Cavite


    PHP 100.00 / Around Dasmarinas, Cavite
    PHP 150.00 / Around Imus, Cavite
    PHP 300.00 / Outside Cavite Province

    Book Reservation Fee PHP 150.00

    Table 1.1 Mode of Product Acceptance Prices

    Price
    The targeted market will always be the biggest influence on price setting. Hence, demand
    will also depend the product pricing. How much and how often would the customer and regular
    client will purchase the product. The pricing of products will vary based on per kilo of the
    product together with its service fee. The table below will show the prices of Fish Tale’s
    products and services.

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