Name: Russel O.

Alderete Grade&Sec: BSIT – 1B

1. Who created, or paid for the message?

Ans: The company name that create the message is Vitasoy Philippines. The message that the ad
trying to present is they are trying to tell that their product was enjoyable to drink anytime and
anywhere also they try to show that it can energized you within the day. Yes, I can relate with this
product because I am also a consumer of the product.

2. Who is the target audience?

Ans: For me based on their video ad they show a man and a 3 girls age range from 13 – 40 years old,
while they hold the product and looks, they are enjoying while drinking it.

3. What is the product?

Ans: The product they presenting is a chocolate Vitasoy drink which is an enjoyable drink cause it
taste sweet plus it gives a body energy because of the chocolate at the same time it can be drink by the
kids because it contains a soy which gives vitamins to our body.

4. What is the direct message?

Ans: The product name is Vitasoy and its price range from 30 – 140 pesos depends on how big you
are trying to buy, and based on the video at first it shows the product with a text saying “Enjoy real good
moments” which means it can give you a good mood because of how it taste, and in the next panel it
shows a mother and a daughter doing exercise while the product is beside of them with a text saying
“Anytime” which means that product is enjoyable whatever you are doing also they try to say that it can
make you more energetic that can help us do long exercises, at last panel they show a man and a girl
with an outdoor background while holding the product with a text saying “Anywhere” so basically it
means you can enjoy drinking it where ever you are.