RESEARCH METHODOLOGY

Research Design
This study will utilize a quantitative method of research employing the descriptive non-
experimental (comparative) approach. The impact on the pricing of onions to the vendors will
be quantified and compared.

Research Environment
Cebu City or also known as the Sugbo, have been a healthy haven for tourism, business,
investment, residence and recreation with empowered citizens living in a safe, clean and
peaceful environment conducive to good governance, and sustainable development within its
political jurisdiction. The main focus site of the study will be at the Carbon Market which is
located at the Cebu City, Cebu.

Research Participants
This study will be conducted among the onion vendors of Carbon Market. This study
involves 30 onion vendors which are selected according to the different types of distribution
channels used by the vendors. The respondents that will be selected are ranging 18 years old
and above.Non-probability (convenience) sampling will be used in selecting the respondents.

Research Instruments
To get the appropriate data needed, the researchers will have a survey questionnaire with
four(4) parts.

Part I will ask for the profile of the respondents. The tool for the profile was made by the
researcher; it will determine the age, gender, type of vendor, years of operation, and monthly
income.

Part II is the tool to determine the types of distribution channels used by the vendors in
Carbon Market.

Part III is the tool to determine the mode of transportation used by the distribution channels.
Part IV is the tool to determine the hit of the distribution channel on the pricing of onion to
the vendor.

The researchers used a researcher-made questionnaire. A five point Likert scale was used for
convenience in the statistical analysis of the data where five indicates excellent and one
indicates poor. The item construct was in line with the answer to the research questions.

Research Procedure
After acquiring all the formal permission that the researchers must acquire from the Principal
and the authorities where the data will be collected, the researchers will delve into gathering
of the data needed on the profile of respondents, type of distribution channel used, modes of
transportation used by the distribution channels, and the impact of the distribution channel on
the pricing of onion to the vendor in Carbon Market. For this, the researcher allots one (1)
month for the gathering and compiling of all the data needed.

The researcher will self-administer the questionnaire. The time limit in answering the 40
questions will be two to five minutes. This is done to ensure that all the items are read clearly
and answered correctly. The interpretation will be used to determine the distribution channel
present in the distribution of onions and its impact on the pricing of onions to the vendors in
Carbon Market.