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Homework Day 2

- Who do you think the ideal target market for this product is?
Older people.
- Create an Avatar that embodies the target market you determined. List out
some of their qualities.
John ,56 years old live in Germany and he loves to watch tv.
- What are the pains and frustrations your avatar is experiencing?
He have problem with his back because he sit all day.
- What does your Avatar desire? What does their dream life look like?
He wants to fix his back.His dream life have no back problems.
- What is the key Roadblock keeping your Avatar from achieving their Dream
State now?
He is to lazy and he don’t like to buy stuff online.
- What is the Solution that will allow the Avatar to achieve their Dream State?
My product.
- How does the Product make it easier for the Avatar to implement the Solution
and achieve their Dream State?
When u use my product u can fix all back problems.

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