* Category: Entertainment 

* Subcategory: Hidden messages in the media made for entertainment 

* Speaker: Adriana Lugo Mattos – Cód. 200059999
 
* Thesys: Hidden messages, wild card advertising with great economic and psychological
impact 
 
* Argument 1:  
POINT: For centuries hidden messages have been used to carry out secret planes. This
modality has been copied and improved over the years by music and film producers,
publicists, among others. Hidden messages help improve sales figures, and this is reflected
in the growth of the economy and can even be used for social purposes. 
 
COUNTERPOINT: However, the effect it may have on people's brains is one of the biggest
concerns, especially if it has a negative connotation. In addition to being an underused tool
that creates unnecessary needs in consumers, as many see it as manipulation, deception,
and even a threat. 
 
REFUTE: Hidden messages help improve sales figures, and this is reflected in the growth of
the economy and can even be used for social purposes. One of the biggest references on
the subject is PIXAR, which in their films include messages and images that connect with
other of their productions, which makes the viewer more interested and consumes their
products much more, which justifies the economic position of the company. Another
example is the very direct hint of Shakira's most recent song, which has generated more
than twenty-two million dollars in earnings. Brands like Coca Cola, Pepsi, F1 have been
some of the most controversial in the field and take advantage of the morbidity it
generates to exploit it economically. 
 
* Argument 2: 
POINT: Messages that are thrown into the subconscious stick better and faster, contribute
to changes in people's habits.
However, if these hidden messages have a negative purpose, as has been revealed with
some video games, for example, the brain will translate the message into a danger signal
and will look for a way to defend itself and in the worst case even, lead to the creation of a
new reality which is unleashed in violent episodes.

CONTERPOINT: The psychological effects of subliminal messaging in entertainment can be

perplexing and bursty. Messages embedded in television shows, music, or movies can have
powerful psychological impacts on audiences, sometimes without them even realizing it.
Subliminal messaging can have a range of psychological effects, from inducing positive
feelings of joy and happiness, to even influencing consumer behavior and patterns of
thought. It can also be used to manipulate viewers into accepting certain ideologies or
beliefs.
REFUTE: As a result, it's important to be aware of this phenomenon and be aware of the
messages that may be lurking beneath the surface of the entertainment we consume.
These hidden messages have been acting among us forever and it is up to each one of us
to recognize those that are harmless, those that we have followed as a trend or those that
generate a negative effect on us and avoid them.

* References:
https://www.google.com/url?sa=t&source=web&rct=j&url=https://dspace.marymount.edu.co/
bitstream/handle/4444/504/Susana%2520Ramirez%2520Gomez.pdf%3Fsequence
%3D3%26isAllowed%3Dy&ved=2ahUKEwjwlaiOruP8AhXhfTABHRObC-
YQFnoECD8QAQ&usg=AOvVaw0-8Ul1DGnafv3o2CFdyP83

https://www.google.com/url?sa=t&source=web&rct=j&url=https://www.antevenio.com/blog/
2016/04/10-ejemplos-de-publicidad-y-marketing-con-mensaje-subliminal/
&ved=2ahUKEwjwlaiOruP8AhXhfTABHRObC-YQFnoECAwQAQ&usg=AOvVaw0UP6aYSQZE7B9nr-
8SlKnU