Professional Documents
Culture Documents
UNIVERSITY OF PETRA
A BRIDGE TOWARDS KNOWLEDGE
STYLE GUIDE
2022
1
OVERVIEW
ﻫﻮﻳﺔ اﻟﺒﺘﺮا
ﺟﺎﻣﻌﺔ اﻟﺒﺘﺮا أﺣﺪ أﻫﻢ اﻟﺠﺎﻣﻌﺎت اﻷردﻧﻴﺔ واﻟﺘﻲ ﺗﺴﺎﻫﻢ ﺑﺸﻜﻞ ﻣﺘﺴﺘﻤﺮ ﻓﻲ اﻟﺒﺤﺚ
وﻛﺠﺰء ﻣﻦ رؤﻳﺔ اﻟﺠﺎﻣﻌﺔ ﻓﻲ اﻟﺮﻳﺎدة و اﻟﺘﻤﻴﺰ اﻟﻌﻠﻤﻲ ﻓﺈن،اﻟﻌﻠﻤﻲ و ﺧﺪﻣﺔ اﻟﻤﺠﺘﻤﻊ
اﻟﻬﻮﻳﺔ اﻟﺒﺼﺮﻳﺔ ﺗﻌﺘﺒﺮ ﺟﺰء ﻻ ﻳﺘﺠﺰأ ﻣﻦ رﺣﻠﺔ اﻟﺠﺎﻣﻌﺔ ﻟﺘﺤﻘﻴﻖ رؤﻳﺘﻬﺎ
ﺗﻠﻌﺐ اﻟﻬﻮﻳﺔ اﻟﺒﺼﺮﻳﺔ دور ﻫﺎم ﻓﻲ ﺗﻘﻮﻳﺔ وﺗﻌﺰﻳﺰ اﻟﺘﻮاﺻﻞ و اﻻﻧﺘﻤﺎء ﻣﻊ اﻟﻄﻼب و
ﻓﻬﻲ ﺗﻌﺪ ﻟﻐﺔ اﻟﺘﻮاﺻﻞ اﻟﺘﻲ ﻳﺘﻔﺎﻋﻞ ﻣﻌﻬﺎ اﻟﺠﻤﻬﻮر ﻣﻦ ﺧﻼل ﻣﻮاﻗﻊ،اﻟﻤﺪرﺳﻴﻦ
اﻟﺘﻮاﺻﻞ اﻻﺟﺘﻤﺎﻋﻲ او اﻟﻤﻮﻗﻊ اﻹﻟﻜﺘﺮوﻧﻲ او أي ﻣﻮاد ﻣﻄﺒﻮﻋﺔ
The University of Petra is one of the most Unique Jordanian universities that
continuously contributes to scientific research and serving the community . As part of
the university’s vision of scientific excellence, the visual identity is an integral part of the
university’s journey to achieve its vision
وﻧﻘﻞ، وﺗﻄﺒﻴﻖ اﻟﻤﻌﺮﻓﺔ ﻋﻠﻰ اﻟﺘﻜﻨﻮﻟﻮﺟﻴﺎت اﻟﺠﺪﻳﺪة، وﺗﻄﻮﻳﺮ اﻟﻤﻬﺎرات،ﺗﻌﺘﺒﺮ ﺟﺎﻣﻌﺔ اﻟﺒﺘﺮا ﻣﺮﻛﺰاً ﻟﺼﻨﻊ اﻟﻤﻌﺮﻓﺔ ﻣﻦ ﺧﻼل إﺟﺮاء اﻷﺑﺤﺎث
اﻟﺘﻜﻨﻮﻟﻮﺟﻴﺎ.
وﻣﻦ ﺳﻴﺎﺳﺔ اﻟﺠﺎﻣﻌﺔ ﺗﻘﻠﻴﻞ،ﻛﻤﺎ ﺗﻠﺘﺰم ﺟﺎﻣﻌﺔ اﻟﺒﺘﺮا ﺑﺄن ﺗﻜﻮن إﻳﺠﺎﺑﻴﺔ وذات ﻗﻮة أﺑﺪاﻋﻴﺔ ﻓﻲ ﺣﻤﺎﻳﺔ وﺗﺤﺴﻴﻦ اﻟﺒﻴﺌﺔ اﻟﻤﺤﻠﻴﺔ واﻟﻌﺎﻟﻤﻴﺔ
اﺳﺘﻬﻼك اﻟﻄﺎﻗﺔ أﻳﻨﻤﺎ أﻣﻜﻦ ذﻟﻚ ﻟﺘﻜﻮن راﺋﺪة ﻓﻲ ﻫﺬا اﻟﻤﺠﺎل.
The University of Petra is a hub for knowledge creation by conducting research, developing skills, and applying knowledge to new
technologies.
The University of Petra is also committed to being positive and innovative in protecting and improving the local and global environment,
and it is the university's policy to reduce energy consumption wherever possible to be a leader in this field.
ﺗﺴﻌﻰ ﺟﺎﻣﻌﺔ اﻟﺒﺘﺮا ﻷن ﺗﻜﻮن اﻟﺨﻴﺎر اﻷﻓﻀﻞ ﻟﻠﻌﻠﻤﺎء واﻟﻤﺘﻌﻠﻤﻴﻦ ﻓﻲ اﻷردن واﻟﻤﻨﻄﻘﺔ
Our vision
The University of Petra strives to be the best choice for scholars and learners in Jordan and the region
وﺗﻨﻤﻴﺔ ﻣﻬﺎرات، واﻟﺒﺤﺚ اﻟﻌﻠﻤﻲ، واﻻﺑﺘﻜﺎر، واﻟﻔﻜﺮ اﻟﺨﻼق، ﻛﻔﻴﻠﺔ ﺑﺘﻄﻮﻳﺮ ﻓﺮص اﻟﺘﻌﻠﻢ اﻟﻨﻮﻋﻲ، واﺟﺘﻤﺎﻋﻴﺔ، وﺛﻘﺎﻓﻴﺔ،أن ﻧﻮﻓﺮ ﺑﻴﺌﺔ ﻋﻠﻤﻴﺔ
واﻟﺘﻨﺎﻓﺲ ﻓﻲ ﺳﻮق اﻟﻌﻤﻞ، وإﻋﺪاد ﺧﺮﻳﺞ ﻗﺎدر ﻋﻠﻰ اﻟﺘﻌﻠﻢ واﻟﺘﻔﻜﻴﺮ اﻟﻨﻘﺪي واﻹﺑﺪاﻋﻲ، وﺗﻌﺰﻳﺰ دورﻧﺎ ﻓﻲ ﺧﺪﻣﺔ اﻟﻤﺠﺘﻤﻊ،ﻣﻨﺘﺴﺒﻴﻨﺎ.
Our Mission
To provide a scientific, cultural, and social environment that is capable of developing qualitative learning opportunities, creative thought,
innovation, and scientific research, developing the skills of our members, enhancing our role in community service, preparing a graduate
capable of learning, critical and creative thinking, and competing to the market.
Accessibility Noticeability
Confidence Difference
Relevance Modernity
Strategic intent Elegance
Impact Competitince
Diverse
Creative
Independent
Academically accomplished
Intellectually curious
Ambitious
Mature
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The primary university logo served as inspiration for the design of the faculties' logo.
The faculty name has been written on the right side of the faculty logo
ﺣﺎﻓﻆ ﻋﻠﻰ ﻧﺴﺐ اﻟﺸﻌﺎر ﻻ ﺗﻀﻊ أي ﺧﻄﻮط ﺗﺤﺪﻳﺪ ﻫﻨﺎك أﻟﻮان أﺳﺎﺳﻴﺔ ﻻ ﺗﺴﺘﺨﺪم أي ﻣﺆﺛﺮات
ﺗﻐﻴﻴﺮ اﻟﻨﺴﺐ ﻳﺸﻮه ﺷﻜﻞ ﻟﻠﺸﻌﺎر ﻟﻠﺠﺎﻣﻌﺔ ﻋﻠﻰ اﻟﺸﻌﺎر ﻣﺜﻞ إﺿﺎﻓﺔ
اﻟﺸﻌﺎر وﻳﻈﻬﺮ اﻟﻌﻼﻣﺔ وأﻟﻮان ﺧﺎﺻﺔ ﺑﻜﻞ ﻛﻠﻴﺔ ﻇﻼل
اﻟﺨﺎﺻﺔ ﺑﺎﻟﺠﺎﻣﻌﺔ ﺑﺸﻜﻞ ﻏﻴﺮ Don’t outline it ةأﻗﺴﺎﻣﻬﺎ ﻣﺨﺼﺼﺔ
اﺣﺘﺮاﻓﻲ ﻋﻠﻰ اﻹﻃﻼق ﻟﻼﺳﺘﺨﺪام Don’t add effects
In banners and other landscape printed materials in Arabic or English, the logo ﻳﺴﺘﺨﺪم اﻟﺸﻌﺎر ﺑﺎﻟﺸﻜﻞ اﻟﻌﺮﺿﻲ ﻓﻲ اﻟﻼﻓﺘﺎت و اﻟﻤﻄﺒﻮﻋﺎت اﻟﺘﻲ ﺗﻈﻬﺮ ﺑﺸﻜﻞ
is utilized in the horizontal format and is often seen at the top of the page ﻋﺮﺿﻲ ﺳﻮاء ﻓﻲ اﻟﻠﻐﺔ اﻟﻌﺮﺑﻴﺔ أو اﻹﻧﺠﻠﻴﺰﻳﺔ وﻳﻜﻮن ﻋﺎدة ﻓﻲ رأس اﻟﺼﻔﺤﺔ
(such as the header of a website, an occasional banner, or a brochure). )ﻛﺎﻟﻤﻮﻗﻊ اﻹﻟﻜﺘﺮوﻧﻲ ،ﻻﻓﺘﺔ ﻋﺮﺿﻴﺔ ،رأﺳﻴﺔ ﻛﺘﻴّﺐ
ﻳﺴﺘﺨﺪم اﻟﺸﻌﺎر ﻣﻊ ﻳﺴﺘﺨﺪم اﻟﺸﻌﺎر ﺑﺎﻟﻠﻮن ﻳﺴﺘﺨﺪم اﻟﺸﻌﺎر ﺑﺎﻟﻠﻮن ﺷﻌﺎر اﻟﺠﺎﻣﻌﺔ ﺑﺎﻟﺼﻴﻐﺔ و
Gradientاﻟﺨﻠﻔﻴﺔ اﻟﻤﺘﺪرﺟﺔ اﻷﺑﻴﺾ ﻓﻮق اﻟﻤﻄﺒﻮﻋﺎت أو اﻷﺳﻮد ﻓﻲ ﻣﻌﻈﻢ اﻟﻠﻮن اﻟﻤﻌﺘﻤﺪ وﻳﻤﻜﻦ
ﻓﻮق اﻟﺼﻮر color اﻟﺘﺼﺎﻣﻴﻢ ﺑﺨﻠﻔﻴﺎت ﻏﺎﻣﻘﺔ اﻟﻤﻄﺒﻮﻋﺎت اﻟﻮرﻗﻴﺔ اﺳﺘﺨﺪاﻣﻪ ﻓﻲ ﺟﻤﻴﻊ
اﻟﻔﺘﻮﻏﺮاﻓﻴﺔ ﺑﺤﻴﺚ ﻳﻈﻬﺮ اﻟﻠﻮن واﻟﻤﻌﺎﻣﻼت و اﻟﻜﺘﺐ اﻟﻤﻄﺒﻮﻋﺎت و اﻟﻤﻠﻔﺎت و
اﻟﺸﻌﺎر ﺑﻮﺿﻮع ﻓﻮق اﻟﺠﺰء اﻟﺮﺳﻤﻴﺔ وﻳﺸﺘﺮط ان ﺗﻜﻮن اﻟﺘﺼﺎﻣﻴﻢ اﻟﺮﻗﻤﻴﺔ
اﻟﻐﺎﻣﻖ اﻟﻤﺘﺪرج وﺗﺴﺘﺨﺪم ﻋﻠﻰ ورق ﻓﺎﺗﺤﺔ اﻟﻠﻮن ﻋﺪا اﺳﺘﺨﺪاﻣﻪ ﻓﻮق اﻟﺼﻮر
ﻏﺎﻟﺒﺎً ﻓﻲ اﻟﻤﻮاد و اﻟﺘﻲ ﺗﺤﺘﻮي ﻋﻠﻰ اﻟﻌﺪﻳﺪ
اﻟﺘﺼﺎﻣﻴﻢ و اﻟﻤﻨﺸﺮوات ﻳﻤﻜﻦ اﺳﺘﺨﺪاﻣﻪ ﻓﻲ ﺑﻌﺾ ﻣﻦ اﻷﻟﻮان ﻓﺈن ذﻟﻚ
اﻟﺮﻗﻤﻴﺔ ﻋﻠﻰ اﻟﻤﻮاﻗﻊ اﻷﺣﻴﺎن ﻓﻮق اﻟﺼﻮر ﻳﺸﻮش اﻟﻨﺎﻇﺮ وﻳﻈﻬﺮ
اﻟﻔﻮﺗﻮﻏﺮاﻓﻴﺔ ذات اﻷﻟﻮان اﻟﺸﻌﺎر ﺑﻄﺮﻳﻘﺔ ﻏﻴﺮ واﺿﺤﺔ
اﻟﻔﺎﺗﺤﺔ وﻏﻴﺮ اﺣﺘﺮاﻓﻴﺔ
2Y Y
2Y
2Y Y
2Y
There is an exclusion zone around the logo to ensure its readability; no other components, such as type, graphics, or other
logos, may encroach on this area.
xx xx
UNIVERSITY OF PETRA
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A BRIDGE TOWARDS KNOWLEDGE
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A A A A A A
أ أ أ أ أ أ
Pass Fail Fail Pass Fail Pass
For main university design template and logos click the link below:
https://uopstdedu-my.sharepoint.com/:f:/g/personal/web_design_uop_edu_jo/Ev7yOlxIAaFChGRckSvaZS0B9_1OGMAjF0IWxBsq_Jz0FA?e=2d0y3n
NOOR
English font Arabic font
Myriad Pro
1 2 3 4 5 6 7 8 9 0 1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZ ، ع، س، ن، م، ل، ك، ي، ط، ح، ز، و، ﻫـ، د، ج، ب،أ
abcdefghijklmnopqrstuvwxyz غ، ظ، ض، ذ، خ، ث، ت، ش، ر، ق، ص،ف.
!@#$%^&*()_+ !@#$%^&*()_+
ICON SET
Icon Set
www.svgrepo.com
Use the link below to download many images for general use :
https://uopstdedu-my.sharepoint.com/:f:/g/personal/web_design_uop_edu_jo/EimVjQSvFAZNtgGdNmIJcHwBr_NE9TQvU_FMdPZPyK1tjQ?e=e2Lk3G
University of Petra
EMAIL SIGNATURE
Download the Email signature template using the link below:
https://uopstdedu-my.sharepoint.com/:f:/g/personal/web_design_uop_edu_jo/EkJ1QwZp3jdIjMohnPq3nBYB6BsPBEPRBlDHhkJ-zvQU0A?e=HKIDSE
OFFICIAL HASHTAGS
Official UOP Social Media Hashtags
#UOP
#LoveUOP
#UOP-Grad
#WelcomToUOP
#UOPalumni
#UOP-Green
#UOP-career
#اﻟﺒﺘﺮا_ﻣﻤﻴﺰون
#ﺟﺎﻣﻌﺔ_اﻟﺒﺘﺮا
#اء اﻟﺠﺎﻣﻌﺔ_اﻟﺨ
#ﺗﺨﺮﻳﺞ_اﻟﺒﺘﺮا
IDENTITY
IMPLEMENTATIONS
Mockup Identity redesign University of Petra
11
CONTACT US
Questions?
Isra'a Hiasat Feras Kakish Yazan Nasrallah
Webmaster Assistant Webmaster UI Designer