Tours and Travel Management

Mia Cheryl E. Casiracan

Northwest Samar State University
MODULE 3
Destinations, Tour Products
and Tour Packaging
 Lesson 1
_______________________
Designing Tour Package
Tour Package
 TOUR
PACKAGE
Product bundling – general marketing term
COMBO Meals – F& B term
“table d’ hote” – combined products and PRICED AS
ONE

A LA CARTE – individual pricing

TOUR PACKAGE
Tour package or package holidays are
a form of product bundling
It is a pre-arranged holiday with
several components and sold by an
intermediary such as tour operator or
travel agent.
TOUR PACKAGE:
Elements and Inclusions
TOUR PACKAGE:
Elements
1. Validity
2. Duration
TOUR PACKAGE:
Inclusions
1. Transportation
2. Accommodation
3. Meals
4. Tours
5. Itineraries
6. Additional tour components
TOUR PACKAGE:
Travel Arrangements:
1. transportation
Ground Arrangements:
1. accommodation
2. attractions
3. transfers
4. meals,
5. tour Guiding service
6. tours
THE ELEMENTS

Validity Dates:
 This normally stipulates the dates a traveller is allowed
to avail himself/herself of packages offered.
 The usual consideration for validity is the seasonality
of the travel period.
 the travel seasonality in the Philippines is as follows:

 Holy Week
High or Peak Season  Summer months June to July
 Christmas Season, December to mid-January

 January-May
Low Season  August to November
Duration:
 This element states how long the tour
package is supposed to last.
 This is usually printed in large bold numbers
and letters at the top of the flyer indicating
how many days and nights a trip will take
THE INCLUSIONS

TRANSPORTATION:
 This refers to the transportation as transit or
the means of the tourist to arrive and
depart from the destination.
 These may include but are not limited to air,
ocean lines, or bus/coach arrangements
Transfers:
 These are the transportation
arrangements for pick-up and
drop-off of the visitor to and from the
tourist’s accommodations.
 Industry terms most commonly used
when arranging transfers are ETA, ETD.
Destination Transportation:
 The transportation requirements at the
destination may be included.
 Usually are the local forms of land
transportation available at the destination
such as cars, coasters, or bus
arrangements.
Accommodations:
 Room arrangements from pre-arranged
suppliers may be a list of hotels that the
tourist may choose from to suit his or her
preference.
MEALS:
 The most general type of meal inclusion is that of breakfast.
 In the Philippines, choices may range from the following:
American breakfast (toast bread,eggs,bacon)
Continental breakfast (
Buffet/Filipino (all-silog meals)
Types of Meal Plan:
European Plan (EP) this does not include any meals
and presents a significant savings to the TO. Under
this plan, tour participants are required to pay for all
their meals.
Continental Plan (CP) tour participants receive a
daily light breakfast.
Modified American Plan (MAP) tour participants
receive breakfast and one other main meal, usually
dinner.
Types of Meal Plan:
American Plan (AP) tour participants receive all
three daily meals as part of their tour package. The
AP is common on cruise ships and tours that visit
more remote or isolated areas

Bermuda Plan (BP) tour participants receive a full

cooked breakfast, but no other meals are provided.
TOURS:
 The most common among the tours is a
City Tour, normally a half-day duration.
 Other packages may have what are
indicated as Optional Tours, describing to
tourists some popular areas, which may be
possible places of interest for the visitor and
may be added to the basic package.
MISCELLANEOUS:
 Other charges may be indicated in the
package for inclusion such as special
shows, taxes, service fees, baggage
handling services or gratuities.
 Other less value items are but they could
also give pleasure to the tour participants
are promotional gifts, complimentary drinks,
welcoming event or reception.
TOUR PACKAGE
Types:
1. Land Arrangement
2. All-inclusive
TOUR PACKAGE
Types:
1. Land Arrangement
Free and Easy
Half-board
Full-board
Full Land Arrangements
TOUR PACKAGE
Classifications:
1. Regular Tour Packages
2. Ad Hoc Tour Packages
Land Arrangement Tour Packages
1. Free and Easy
 Travellers on a tight budget usually choose
this type of package as leaves the travellers
the freedom to fix their own schedules and
bargain for other tours with the cheapest
service providers.
 The Free and Easy is the simplest of
packages which have only two inclusions:
Accommodation and Transfers
Inclusion 1
Accommodations. This may be specified with
or without breakfast. Accommodations are
booked depending on the number of
passengers who will avail themselves of the
room.

• SGL – Single room

• TWN – Twin room that is for 2 pax
• TPL – Triple room for 3 pax
• QUAD – Quadruple room for 4 pax
Inclusion 2
Transfers. These basic inclusions leave the
tourists the option to book or arrange their own
flight arrangements, where many opt to
purchase seats from low cost carriers.
As for tours, if the places they to have tourist
information, some may choose to roam around
on their own.
Land Arrangement Tour Packages
2. Half-Board
 the half-board tour has the same
inclusions as the Free and Easy
package with meal inclusions of either
one lunch or one dinner.
 this package allows the passenger to
choose that in addition to the breakfast
arrangements, a second meal per day is
included, be it lunch or dinner.
Land Arrangement Tour Packages
3. Full-Board
 The full board package tour is one that has
the components of a half-board package
arranges all three meals in a day.
 If the passenger would like to try more
local cuisine options but is afraid to try it
alone, this allows the intermediary to
choose the places where such meals
can be taken and yet give the traveller
a taste of more “authentic” food and
presumably sanitary food.
Land Arrangement Tour Packages
4. Full Land Arrangements
 The focus of this package type is that there
is the additional dimension of a City Tour
and a list of Optional Tours to pack the
days of the visitors with activities.
 Each Optional Tour has a corresponding
price, transportation information, duration of
the tour and whether the meals will be
served or whether passengers will just be
brought to a food establishment and they
are to pay on passenger’s account
 A full land arrangement tour does not
necessarily mean full board.
 The travel consultant has the obligation to
properly explain to the tourists what are
included in each day’s activities so that angry
clients will not come back to complain if
their expectations are not met.
 If a passenger wants to include full board in
this type of package, he needs to inform in
advance so that arrangements may be made
prior to departure and additional fees may
also be collected.
 Sometimes arrangements may be made but
payment will be made at the site.
All-Inclusive Tour Packages
Means ALL items are arranged and paid for and
all the passengers needs to do is show up.
 inclusions of this are:
 all transpo (both transfer and the
transpo)
 all tours, as identified
 all meals
 all nights for accommodation
 all fees (entrance fees, environmental
fees)
 tour guiding service fee
 miscellaneous fees
 “Group Tours often offer these all-inclusive
packages because allowing passengers to
stray from each other and pursue individual
itineraries will make it difficult for the tour
escort and the tour guide to gather them
back.
 activities are timed and a schedule is
followed in order to deliver all the items
stipulated in the package terms.
 these activities prepared in itineraries can
sometimes appear differently fro standard
“AM”and “PM” timings to indicate morning
and afternoon departures.
 Airlines and tour operators worldwide have
made a practice of using what is commonly
known as “military time,” expressing hours in
a 24-hour format .
 It is important to explain your clients when
these times are reflected.
 This simply means that times are reflected as
0000H-2359H, with 0000H
 It is customary that even during all-inclusive
tours, there are some hours set aside as “free
time” when the passengers may do what they
wish to do, to explore the place or shop with
no pressure of having to keep time.
Regular Tour Packages
Assembled based on the need or interest of a
target market

Ad Hoc / Customized Tour Packages

Tour packages that are tailor-made to the
requirements and specifications of a particular
traveler or group of traveler.
Puerto Princesa Package A - 3D/2N
(Php 1,975 per person)

• 2-night accommodation at
One Rover’s Place
(Suite Room – triple/quad)
• Daily set breakfast
• City Tour
• Airport and van transfers
• Entrance fees and permits; Shed rentals
• Service of licensed tour guide
Puerto Princesa Package B - 3D/2N
(Php 3,275 per person)
• 2-night accommodation
at One Rover’s Place
(Suite Room – triple/quad sharing)
• Daily set breakfast
• City Tour
• Honda Bay Island Hopping
(w/ picnic lunch)
• Airport, boat and van transfers
• Entrance fees and permits; Shed rentals
• Service of licensed tour guide
Puerto Princesa Package C- 3D/2N
(Php 4,175 per person)
 2-night accommodation at One Rover’s Place
(Suite Room – triple/quad sharing)
 Daily set breakfast
 Underground River Tour (with buffet picnic lunch)
 Airport, boat and van transfers
 Entrance fees and permits; Shed rentals
 Service of licensed tour guide
Puerto Princesa Package D- 3D/2N
(Php 6,175 per person)
 2-night accommodation at
One Rover’s Place (Suite Room – triple/quad)
 Daily set breakfast
 Underground River Tour (with buffet picnic lunch)
 Honda Bay Island Hopping (with picnic lunch)
 Airport, boat and van transfers
 Entrance fees and permits; Shed rentals
 Service of licensed tour guide
Types of tour
CUSTOM – DESIGNED Tours
 This is for travellers who desire for a highest
degree of control over all of the elements of the
tour
 This tour type does not involve any tour
package
 A custom-designed tour is commonly referred
to as an F.I.T (or FIT) short for Foreign
Independent Tour . Though it is not generally
used to indicate any independent travel
domestic or international that
 FIT is usually organized for leisure travel.
 Because FIT is tailor-made for the individual, it
is generally more expensive to operate than
pre-packaged tours.
INDEPENDENT Tours
 Is a tour where participants travel independently without a group or guide.
 Participants in an Independent tour can depart and return on any day and can even
adjust the length of their stay
 Usually this tour provides only the basics such as RT transpo to the destination,
transfers from the airport to the hotel and accommodations at a single hotel
 Relaxation at the resort is the primary purpose of the independent travellers.
HOSTED Tours
 This type of tour is conducted at the destination
region.
 The tour is called “hosted” tour because the
local operator acts as the host of the to guests.
 Typically the host is the representative of a tour
company or ground operator. He serves as an
information specialist, facilitating the needs and
wants of the travelling guests.
 Participants in a hosted tour often arrive
separately from the others.
 Most of their activities are done individually, not
as a group.
ESCORTED/GUIDED Tours
 escorted tours commonly visit many
destinations and as a result the tour
participants are frequently on the move.
 They often stop in several different locations
throughout the tour.
 Travelling between the sightseeing stops is
generally done in a motor-coach.
 All tour participants will stay in the same
accommodation.
 The tour participants are escorted from the time
the tour begins until the time is completed.
Specific Types of tour
Types of Tour as reflected in the
Tour Itinerary
 City tours
 Daily-run-tours/Rolling Tours/Running Tours
 Walking tours
 Seat-in-coach (SIC)
 Museum tour
 Campus tour
 Plant/Technical/ Industrial Tour
 Industry Visit/ Ocular Inspection
 Ecotour
 Pilgrim tour
 Heritage tour (walking heritage tour)
 Lesson 2
_______________________
Itinerary Making
The ITINERARY
TOUR PROGRAM OR ITINERARY

It is a written travel schedule made by a travel

agency for the client or tourist.
The tour program must contain the following
information:
 What is the title of the program
 Who are the tourists
 Where are they going and staying
 When are they arriving
DETAILS:
 Who are the tourists?
(i.e., name of tourist or group of tourists,
number of tourists travelling together in a
group, and place of origin)
 Where are they going and staying?
(i.e., type and number of room/s required,
name of hotel, meal service and tour activities
with date, day, time, and description)
 When are they arriving and departing?
(i.e., arrival and departure details and transfers
required)
“how many” and “how are they going to get there” are already
incorporated in the 4 Wh questions.
Major ELEMENTs of a Tour Itinerary
Date – Time – Place – Activities
Major ELEMENTs of a Tour Itinerary
Date – Time – Place – Activities
Title of Tour Program BOHOL COUNTRYSIDE TOUR
Name of Tourists NwSSU BSTM Students
Number of Tourists 50 students
2 faculty
Name of Hotel Bohol Beach Club, Panglao Island, Bohol
Number of Room/s Required 11
Type of Occupancy 10 Superior Twin Rooms (quin-sharing)
(number of persons to stay in a room) with 1 extra bed per room
1 Twin Deluxe Room
Type of Room Required Deluxe Standard
Superior
Arrival Date, Time and Flight No. May 11, 2020, 10:00, Via Super Cat
Departure Date, Time and Flight No. May 12, 2020, 13:00, Via Super Cat
Place of Origin Calbayog City, Samar

Sample Itinerary
 TOUR ACTIVITIES

Date and Time Activities

DAY 1
AM
09:30 ETA Bohol Pier

PM
12:30 Lunch at the Loboc River Cruise

Meal Service FBM

Additional Service (if any) (all – inclusive)

Travel Agency and Contact Details Juanderful Travel and Tours

0936-5576220
 Lesson 3
_______________________
Tour Brochure and Price Quotations
TOUR BROCHURE
Tour Brochures is a sales tool, it should not
be used as an advertising tool.
It varies from simple one-color leaflets with
basic information to elaborate colourful booklets
with detailed:
 photographs
 maps
 and related materials.
Tour Brochure Checklist
1. COST
 the brochure must clearly emphasize
what are the inclusions in the price of
the tour and what are excluded.
 this will help them determine how much
extra spending money to bring on their
tour.
Tour Brochure Checklist
2. ITINERARY
 the brochure must contain a detailed
tour itinerary or program based on what
the tour package offers for a tour.
 ethically, whatever has been shown on
the itinerary must also be exactly
followed during the actual tour
Tour Brochure Checklist
3. HIGHLIGHTS
 To make the tour package more
attractive and persuasive, highlight the
best features of your tour.
 Tour highlights are usually the places
and activities which are included in the
tour package
Tour Brochure Checklist
4. GROUP SIZE
 the brochure specifies the minimum
required number of persons to avail the
price of the tour package.
Tour Brochure Checklist
5. PACE
 the brochure describes and visualizes
the level of pace the tour will be and
how it will require the tourists response
and readiness
 the key to show the level of pace of a
tour is through a detailed itinerary.
Tour Brochure Checklist
6. TERMINOLOGY
 since there are jargons which are
normally used specially in the travel
and tourism sector, the use of technical
terms in the brochure contents must be
very clearly understand to the clients.
Tour Brochure Checklist
7. SINGLE SUPPLEMENT
 Single supplement is an additional
charge paid by a tour participant who is
travelling alone and chooses to occupy
a double occupancy accommodation.
 The brochure highlights the terms of the
single supplement status for the solo
travelers
Tour Brochure Checklist
8. CONSUMER PROTECTION
 If the travel agency is a member or
accredited member of any organization
that offers a consumer protection plan,
must be also included in the brochure.
 Labeling the travel agency as a
recognized member of a certain
organization gives a good reputation of
the company.
Tour Brochure Checklist
9. CONDITIONS
 the brochure should contain the “fine
print”.
 A fine print is what contains many
important conditions and explanations
liability and responsibility.
Tour Brochure Checklist
10. QUESTIONS
 the brochure contains a section area
where clients can ask questions or
clarifications.
 It contains the contact information of the
travel agency
 Lesson 4
_______________________
Tour Costing
TOUR COSTING
COSTING and PRICING.
 Tour costing is the total cost or expenses incurred or
attributed to a tour product service.
 The costing and pricing of tour packages depend to a
large extent on the ability of tour operator, how effectively
one is able to negotiate with the service provider.
 The cost of a tour is calculated on the basis of what he
has negotiated with the producers thus, costing is done by
adding each element of cost.
 In pricing a tour package, it should add percentage of
profit margin to the cost.
 Some extra cost is also added for unforeseen
emergencies.
 Costing Process for an ALL-IN Tour Package

Transportation (air/sea /land transfer seat = RT or O/W)

Accommodation (room category, number of pax per room)
Meals (type of meal plan: EP, CP, MAP, AP)
Ground Arrangements (land transfers, boat rental)
Tour Itinerary (entrance fees, environmental fees, tour guide service fee)
Miscellaneous (taxes, baggage handling fees, gratuities, freebie items
Contingency Fund
Profit percentage

TOTAL AMOUNT = ____________ php (per pax)

 Lesson 5
_______________________
Factors Affecting
Tour Package Formulation
FACTORS AFFECTING the
FORMULATION OF
STAGES IN TOUR PACKAGE FORMULATION
A. Tour Package and Selection Process
 Initial Research (destination research, market research)
 Itinerary Preparation
 Handling Agency or Destination Company
 Negotiation
 Costing and Pricing a Package Tour
 Tour Brochure
 Development of Reservation System
 Marketing of Tour Package
 Tour Handling/Actual Tour Operation
B. Competitive/Creative Tour Package
 Innovative/creative design and solutions
 Packaging
 Cost-effective
 Delivery
C. Tour Programming
 Detailed itinerary
 Tour activities/schedules match with the desire or
preference or condition of the clients
 Quality tour program (no backtracking, maximum
tour experience, meaningful, pacing)
D. Travel Brochure Designing
 Name of the travel company (office address, contact
numbers, email add, logo, slogan etc.)
 Means of transport
 Details about destinations
 Itinerary
 Accommodation, types, location, meals
 Duration of each tour
 Booking, reservation and cancellation conditions
 Details of other services (insurance, currency,
entertainment, travel documents required
 Details of price and the minimum or maximum no. of
tour participants
E. Market and Destinations
Tips on how to market a tourist destination:
 Identify your best prospective visitors to
optimize Ad buying
 Tailor your marketing efforts by traveler
type
 Increase exposure by partnering with
influencers
 Create destination videos that appeal to
the right tourists
 Share what’s new in your area
FACTORS AFFECTING THE TOUR PACKAGE
FORMULATION:
 Purpose of Tour
 Choice of Destinations
 Tourist Budget
 Legal Requirements
 Types of Tourist Accommodation
 Tour Period
 Thank You
END of Module 3

Any questions?
You can find me at:
▰ mia.casiracan@nwssu.edu.ph
▰ https://web.messenger.com/miacherylcasiracan